Businesses have the mission to make a profit, but how they get there is often another question. Some business find it easier than others, so what is their secret? It could very well be the correct use of value selling. After all, value selling has been the Number 1 method in selling complex products and services. Today, customers are expecting more while paying less. The important point is that the value of a company’s offer is defined by the customer, not by the seller. This is why businesses need to learn what their customers want, need and expect. In the 21st century, data is the new oil. The author explains that the new digital age allows a company different, helpful and exciting ways to better analyze customer journeys, get insights, predict behaviors and personalize communication to improve customer retention. Digitalization will change the buying behavior much more towards e-commerce and self-service consultation with the support of sales robots.
Readers of “A new era of Value Selling” by Thomas Menthe will learn that value can be created from data. For that, the data needs to be structured, analyzed and used for the individual customer engagement. Value is not based solely on product dimensions, but much more on emotional value which is created during the decision making process. The new era of value-selling explains how value can be made tangible by the value quotient. The new value-selling concept which is introduced in this book will dramatically improve the readers’ business and teaches them how to respond to the customer of tomorrow.
“A new era of Value Selling” by Thomas Menthe is now available from tredition or can be ordered through retail using ISBN 978-3-7482-6329-6. tredition assists young and unknown authors with publishing their own books, but also cooperates with publishers and publishing houses. tredition publishes books in print and digital formats, distributes locally and online, and actively markets all titles.
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