LONDON – 27 May, 2019 – Drift Innovation (, established provider of wearable cameras launch the latest iteration of their acclaimed Ghost series in June 2018. Ghost X brings Drift’s sleek form factor and modular customization system together at a price point accessible to all, so that anyone can capture their life, their way. 

Featuring Drift’s signature aerodynamic form, rotating lens, and stealth matte-black finish Ghost X is designed capture the action, without taking anything away from the ride. Boasting an incredible 5 hour battery life out of the box, the included Standard Battery Module can be switched out for the optional Long-Life Battery Module to boost recording time to a staggering 8 hours. Ghost X goes the distance without the need for clumsy power cables or a bag full of spare batteries. 
“The Ghost X is really a product designed by Drift fans – we heard the demand for a no-fuss, full HD camera at an affordable price point that still retains the classic Drift form factor and ease of use,” said Robert Li, CEO of Drift Innovation. 

Our versatile mounting system and rotating lens let Ghost X move with you unnoticed. The small and sleek silhouette works perfectly for keeping you safe on the road without shouting out to those around you that you’re filming, and Car DVR loop recording mode and a Video Tagging mode that lets you save events after the fact guarantee that those crucial moments are captured. 

The Drift Life mobile app (iOS/Android) lets you re-live and share your favourite moments with absolute ease. Create a masterpiece with our Edit function, or let Drift Life handle the work for you without new Auto Video Editor. View, manage and share your files, or kick back and enjoy other Drift fans content in our online community.

RRP: $99.99 USD / £129.99 GBP / €149.99 EURO

Ghost X key features include:

  • Full HD 1080p/30fps video recording
  • 12MP photos
  • Timelapse and photoburst modes – Stitch together a series of Timelapse photos, or a shoot a rapid burst of still images
  • 5 hour battery life at 1080p/30fps
  • Modular system – install the Long-Life battery module for up to 8 hours of 1080p/30fps video recording time
  • Rotating lens – mount the camera at any angle and twist the lens to ensure correct orientation of your shot
  • ‘Car DVR’ loop recording mode – when your MicroSD card reaches capacity Ghost X overwrites the oldest footage. Simply stop the recording to save key moments.
  • ‘Video Tagging’ mode – save video retrospectively by hitting the record button after an event that you want to capture
  • ‘Instant-On’ mode – power up the Ghost X and start recording with a single button press. 
  • Built in Wi-Fi for Drift Life app connectivity
  • USB – audio adapter for external microphone connectivity – mount the Drift External Microphone remotely to cut wind noise, or clearly record your voice.
  • Low-Light mode
  • Manual ISO 
  • 128GB MicroSD card compatibility

Available from

About Drift Innovation

Drift is one of the world’s most experienced and trusted wearable camera brands.

Since 2009, Drift’s innovative approach to usability, design and dedication to its customers ensures it provides award winning cameras at highly affordable prices.

A small, dedicated and passionate team based in London, Drift specializes in wearable action cameras including the flagship Ghost 4K, a fully-featured Ultra HD modular action camera. 
Find Drift Innovation Online

For more information, contact:

Media Contact
Company Name: Drift Innovation
Contact Person: Media Manager
Email: Send Email
City: London
Country: United Kingdom