The global brand launch conference of Descendants of the Dragon was held today in Modern Town, Changshu. With the brand co-founder Mr. Wang Leehom presenting himself, the event announced its official launch as a new national fashion brand. On site of the launch, the premium and elegant Chinese stylish atmosphere perfectly complimented with the brand spirit, manifesting the brand’s dedication to build a fashion brand that origins from China. Mr. Wang Leehom sang live his classic song Descendants of the Dragon and ignited the vibe on the scene.
The New National Fashion Brand Descendants of the Dragon settled in Modern Town, Changshu, and Eye on The World
The national fashion brand chose to launch in Modern Town, Changshu to demonstrate its resolution to promote Chinese original aesthetics and to grow into an international brand. Changshu international garment city was built in 1985 and has become a leading apparel market nationwide. As the liaison area of Changshu international garment city, Modern Town has been committed to facilitate the transformation and upgrading of the textile and apparel industry. It takes fashionable creativity as its orientation by focusing on design, integrates industrial resources with a global view and restructures the clothing industry in Changshu.
The Descendants of the Dragon is dedicated to bloom on the international stage with a China originated fashion brand with exquisite crafts and the beauty of Chinese culture.
Chinese Original Fashion Brand- Descendants of the Dragon
Descendants of the Dragon is an original clothing brand that emerges in an era of national fashion trend. It takes the mission to blend the aesthetic heritage from all past and to interpret oriental aesthetics by converging the spirit and skills of craftsman. It is a fusion of styles, Chinese, street style, sport and Zen. It will immerse the consumers in this Chinese fashion trend era and leave an eternal imprint of contemporary Oriental aesthetics with time changes. As an original brand that carries forward the Chinese heritage, The descendants of the Dragon uses traditional fabrics that featuring Chinese culture and oriental aesthetics. The brand designs and makes its clothes with originality and craftsmanship, to show the richness of Chinese cultural heritage.