Studies The Role that a Customer Data Platform Has to Play Studies The Role that a Customer Data Platform Has to Play

In the world of marketing, the most important tools are often technology based. Where that is true, provides the competitive edge needed by most companies.  In the past two decades, there has been no area of advancement that has affected every industry in the same capacity as technology. In almost all sectors of marketing, technology has changed the way people communicate, market, keep records, produce, design and sell. In fact, the vast majority of the technology-based tools we have today, like customer data platforms, were not available just twenty years ago.

A Customer Data Platform (CDC) is a platform with the aim to find a unified public opinion within a target marketplace. Basically, the way that a customer data platform works is by gathering data that has been gathered on customers and their preferences, behaviors, things they dislike, and whatnot. What this particular platform aims to do is to gather data about these specific details, in order to better the marketing that is placed upon that individual.

In order to give an active example of how this type of data gathering platform works, you can check out a recommended site. Now, let’s assume that you are the type of person who enjoys looking up funny cat photos and you are also interested in buying Christmas gifts for friends. You may be looking up many technological devices and warm things for your loved ones to wear as gift ideas. When a customer data platform has been put into place and you are not using popup blocking software to prevent marketers from tracking your behavior online, then you will likely start seeing what is called targeted marketing.

This is when you see ads displayed on completely unrelated sites that are very similar in content to what they are advertising. Maybe you were looking up funny cat themed things and also looking up the latest gaming device for a significant other or your child. You could start seeing suggestions for cute cat-themed vinyl that you can decorate said electronic device with. This just a rough example, but it does at least paint a pretty picture of what a well-run customer data platform, such as through Heap, can achieve for online business owners.

You may have heard the news that Facebook is sharing data to figure out how it messes with democracy. This is done through the use of a highly advanced customer data platform and one that many of the popular social media site’s users knowingly go along with using. This is, in essence, exactly what it means to have a product that is widely used and sought after due to how flexible it is. There are plenty of resources that especially business owners and entrepreneurs can use on Facebook and the data from these types of people is invaluable for those who wish to cater their services to these folk.

While a customer data platform may be a relatively new concept in of itself, there are a few other types of platforms that deal with data that you might mistake it for. These are Data Management Platforms and Customer-relationship Management Platforms, which are two different things, though they are slightly related. When it comes to really utilize the most of your business and the data of customers at your fingertips, a CDP is an invaluable tool in today’s market-driven online communities.

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