Learning Analytics Market Overview:
Learning analytics can be referred as multidisciplinary approach based on data processing, technology-learning enhancement, educational data mining, and visualization. One of the major purposes of learning analytics is to increase awareness among learners and educators about the current scenario, that can help them to make constructive decisions and help them to perform their tasks more effectively.
Furthermore, learning analytics helps in tracking and predicting learner’s performance as well as identifying potential challenging. Generally, the learning analytics are limited to analyse the student performance, but with increasing trends in the market, learning analytics are expanding to business enterprises in the form of workforce management. In workforce management, learning analytics is implemented through collecting and interpreting the data, predicting the call workload, measuring the staff requirements, developing the staff schedules and measuring the daily assessment.
According to MRFR, global Learning Analytics Market is expected to reach USD 8.44 billion by 2023, at a CAGR of 26.61% during the forecast period. Emphasis on personalized learning and emergence of m-learning are some of the factors boosting the growth of learning analytics market. Moreover, easy integration process and cloud-based analytics solutions and are further expected to enhance the growth of the market. However, lack of awareness about learning technologies and high initial installation cost are some of the factors hampering the growth of learning analytics market.
In commercial companies or enterprises; data protection, ownership and control of data are some of the most challenging areas of learning analytics. Most of the key players such as Blackboard Inc., Oracle Corporation (US), Pearson Inc. (UK), Saba Software Inc. (US), McGraw-Hill Education (US) among others are following the strategy of introducing cost effective solutions to sustain in the competitive environment.
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Major Key Players:
The prominent players in the learning analytics market are – Blackboard Inc. (US), Microsoft (US), IBM Corporation (US), Oracle Corporation (US), Pearson Inc. (UK), Saba Software Inc. (US), McGraw-Hill Education (US), SAP AG (Germany), D2L Corporation (Canada), Cornerstone OnDemand (US), Jenzabar (US), Knewton (US), and Kronos (US) and others, are profiled in Market Research Future analysis and are at the forefront of competition in the global learning analytics market.
Sept 18, Jisc launches learning analytics service
Jisc, academia’s IT services provider has launched a learning analytics service for the higher and further education sectors. This service uses artificial intelligence (AI) with real time and existing data to track student performance and activities.
Sept 18, EAB announces pipeline analytics for college enrollment leaders
Great Learning, ed-tech platform for working professionals, launched an online certificate program in deep learning, in collaboration with faculty from IIT Bombay and leading industry experts. This 3-month structured deep learning program is expected to provide an effective blend of self-learning, live sessions and industry mentorship, with hands-on projects powered by state-of-the-art GPU labs.
Sept 18, Great learning launches deep learning certificate program
Kontron, a leading global provider of IoT/Embedded Computing Technology (ECT) introduced KBox A-250 with Single Board Computer (SBC) and communications interfaces for IoT applications. The compact KBox A-250 is expected to offer numerous interfaces to connect various layers of communication and is expected to run quickly and easily, making it suitable for OEM manufacturers and systems integrators aiming to leverage the full potential of next generation intelligent infrastructure in IoT environments.
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Sept 18, LinkedIn launches self-service analytics tool ‘talent insights’ for recruiters
To help recruiters tap into a talented workforce, professional social network site LinkedIn launched its first self-service analytics product called “Talent Insights”. With this tool, firms can take the guesswork out of their hiring strategies and equip themselves with market and geo-agnostic intelligence to understand their workforce better.
Learning Analytics Market Segmentation:
- Segmentation by tool: predictive analytics, content analytics, adaptive learning analytics, discourse analytics, analytics dashboard and others
- Segmentation by service: absolute learning analytics, consulting service, integration & implementation, others
- Segmentation by deployment: cloud and on-premises
- Segmentation by end-user: BFSI, IT & telecom, retail& e-commerce, education, manufacturing, healthcare, media& entertainment and others
- Segmentation by region: North America, Europe, Asia-Pacific and rest of the world.
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Learning Analytics Market Regional Analysis:
The regional analysis of learning analytics market is studied for North America, Europe, Asia-Pacific and rest of the world. North America is expected to dominate the learning analytics market owing to growing demand from organizations to leverage learning data, to make better business decisions.
The US and Canada are showing significant growth owing to rise in the implementation of analytics tools such as visual data analysis and social network analysis. Asia-Pacific is expected to be the fastest growing region during the forecast period. India, Japan and China is expected to show considerable growth due to gradual increase in the adoption rate of business enterprises to implement learning analytics tools such as predictive analysis and content analysis techniques.
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