Wine Market Demand, Product Category, Business Analysis, Future Growth, Key Players Review and Forecast to 2022

Wine Market Global Information by Source (Grapes, Apple, Berries and other Fruits), Type (Red Wine, White Wine, Sparkling and others), and by Region – Forecast to 2022

Wine Market Research Report includes various topics like total Market Size, Key Market Drivers, Challenges, Growth Opportunities, Industry Share, Growth, Demand, Outlook etc. Furthermore, it covers key market updates, the impact of regulations and technological updates in. The report addresses the need to stay updated in this competitive market conditions and this provides and comprehensive data for making strategies and decision to stimulate the market growth and profitability

Market Overview

Alcohol consumption has continued to growth worldwide with wine being one of most popular and celebrated alcoholic beverage. Market Research Future (MRFR) reports that the global wines market is likely to growth rapidly during the forecast period (2017-2022). Emerging markets such China and India are expected to remain major investment destinations for market players during the forecast period. There is sharp rise in the demand for premium alcohol in these countries. Recognizing the market opportunities, several globally renowned wine brands have increased their market activities in these two countries. China is witnessing a substantial growth of its wine manufacturing industry owing to the growing popularity of wine. Meanwhile, the global wine industry is also surging upward due to rising sales in regions such as Europe, Americas and Asia.

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Competitive Landscape 

Companies operating in the global wine market are likely to increase merger & acquisition activities in order remain competitive and improve market position. Investment in capacity expansion and development new wineries is expected to remain healthy during the forecast period. As a growth strategy, many wine brands are entering online channels. This has triggered partnership and collaboration efforts among the ecommerce sector and the wine industry. Online channels not only allow companies to reach maximum customers but also to boost brand value – having an online presence is extremely important for beverage brands. Some of prominent marketing strategies include promotion in digital media, packaging aesthetics, labelling, etc.

Some of the key market players include

  • Shanghai Torres Wine Trading Co. Ltd. (China),
  • Distell Group Limited (South Africa),
  • Treasury Wine Estates (Australia),
  • Constellation Brands (U.K),
  • Vina Concha y Toro (Chile)
  • E. & J. Gallo Winery (U.S.)
  • Accolade Wines (U.K)

Industry News

British supermarket chain Waitrose Limited is reportedly gearing up to introduce a series of new own label wines from rare grape varieties. The new wine series will feature wines from different parts of the world such as Chile, Austria and Sardinia.

Blockchain Wine Pte. Ltd. is teaming up Ernst & Young to provide blockchain solution to the wine makers. The company will leverage EY’s OpsChain Solution to help in determining the provenance, quality and authenticity of new and vintage wines primarily targeting markets such as Thailand, South Korea, Japan, China and Singapore where wine consumption is one the rise.

Industry Segment

MRFR’s report includes a thorough segmental analysis of the distribution channel, type, source, and region.

Based on distributional channel, the market has been segmented into food retail and food service. Based on type, the market has been segmented into white, red and others. Based on source, the market has been segmented into apple, grapes and other fruits.

Regional Segmentation

Based on region, the Asia Pacific, Europe, North America and Rest of the World (RoW). The market in Europe is expected to remain highly attractive during the forecast period. Europe led by Germany, makes the largest contribution to the global Wine Market in terms of revenue.  In addition, the region is expected to dominate the global wine market in 2017 and beyond. Europe is home to some of the leading market players, which is benefiting the market to a certain extent. The EU is major producer of wine. As per the data resealed by the European Commission, in 2017, the EU accounted for 56% of production, 74.7% of exports, 54% of global consumption, 44.3% of wine-growing areas in global terms. In Europe, vineyards are actively focusing on developing new flavours and make their brand more appealing and marketable. Apart from Europe, the market is witnessing a swift growth in APAC. In fact, the APAC wine market is projected to exhibit a robust growth rate during the forecast period (2017-2022). In APAC, China and India are the two most important market for wine that collectively account for close to 50% share of the market in APAC. Wines consumption in APAC is one the rise partly due to growing popularity of wine among the youth population.

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