On August 16th, the title song Lover of Taylor Swift’s new album Lover was online. Lover was created by Taylor Swift and Jack Antonoff. It is the fourth song of the new album, also a love letter to all the friends around Taylor.
As the seventh studio album of Taylor Swift, the album is popular all over the world and is doing well in China. Lover is pre-sold on QQ Music, an authoritative digital music platform in China. The sales volume of this album exceeded 2 million RMB($284,111) in one day. After that, the sales have exceeded 3 million RMB($426,166), obtaining [three Platinum Records]. According to the record of QQ Music, Lover used the least time achieving the certification among all the European and American music albums on QQ Music. Up to now, the cumulative sales volume of the digital album in China has exceeded 8.7 million RMB($1,232,364).
Thanks to the support of Chinese fans, Taylor interacted with fans on the comments area of QQ Music.
In addition, the album Reputation and 1989 (Deluxe) have achieved great success. Reputation has become the first western album to be certified as the [Palace Golden Diamond Records] on QQ Music. In May of this year, 1989 (Deluxe) became the second one. Taylor has become the first western singer to get [double Palace Golden Diamond Records] on QQ Music platform. The sales volume of each album on QQ Music are so good. Taylor Swift has created new record one after another in China music market and the sales volume of all her albums on QQ Music are good, which proves her super popularity in China.
As one of the most authoritative digital music platforms in China, QQ Music is becoming the preferred promotion platform for more and more western musicians in China music market. QQ Music has provided mature album promotion plans for many musicians, including Taylor Swift, Eminem, Ariana Grande and so on.
August is a huge month for Taylor’s fans because her new album Lover will be released globally on 23rd August. With the support of Chinese fans, Lover will be attached to the new breakthrough.