Cassandra Shuck, CEO and owner of CassandraShuck.com – an Executive Coaching and Business Strategy company out of Charlotte, North Carolina – is now offering a complimentary business growth strategy sessions to help female business owners around the world succeed.
On paper, Cassandra Shuck is a business growth strategist helping women around the world create aligned, profitable and scalable businesses. In action, she is a serial entrepreneur.
Cassandra is the founder of Tola Marketing + Creative, a full-service digital marketing agency, the co-founder of Milkin’ Cookie, a lactation support cookie company and host of the Align. Profit. Impact. Podcast. She has been featured in CEO Blog Nation, AdAge and Hearpreneur.
Her love and expertise for finding creative and innovative solutions has led her to start and grow eight successful businesses, four of which are still operated by her today, and to support hundreds of entrepreneurs around the globe in growing their own empires in the process.
GoodNoon PR Firm conducted an interview with Cassandra to better understand her mentorship programs.
Q. How do the “Alignment”, “Profit”, and “Impact” mentorship programs differ?
The Alignment Mentorship is a one-on-one mentorship where I evaluate the viability and profitability of a business. I examine the unique needs and financial capacity of a business and offer feedback on ways to better establish, monetize, and grow the business. This program is for entrepreneurs who are starting to take their business seriously and are dedicated to aligning their branding so they can launch into profitability.
The Profit Mentorship is a four-month, virtual, intensive one-on-one program for entrepreneurs looking for systems to create a sustainable, profitable business. This program is for entrepreneurs who desire to move into their business full-time and want to convert their audience into clients. After completing this program, entrepreneurs will have knowledge of effective business strategies, actual structures and systems in place to maintain a profitable business, and a unique action plan for business growth.
In the Impact Mentorship, I provide a combination of coaching and business services such as website design, visual branding, ad campaigns, and a customized business plan. It’s a one-on-one high-level, highly personalized program for entrepreneurs who are ready to dramatically expand their impact and their income. This program is for entrepreneurs who want to build a 6- figure business and transform and expand their business to have greater impact, whether nationally or globally.
Q. What situation or experience inspired you to create your personal business and mentorship programs?
I’ve always been really good at the ‘hustle. ‘Because I grew up in an unsafe environment, I had to be.
I learned from a very young age that if I wanted to escape my living situation, I would have to rely only on myself. While other kids were playing with dolls, swinging on swing sets, and swimming outside, I was behind closed doors planning and trying to find a way out of the chaos that was my childhood. I believed that in order to change my situation, I had to do it on my own. So I did.
I carried that belief through college and straight into a highly successful corporate career. I landed multiple 6-plus-figure jobs and a career that was “successful,” but something about the hustle left me feeling overwhelmed, exhausted, and alone.
So I started seeking meaning outside of my corporate career. At the age of 22, I started and grew multiple businesses including a successful full-service marketing agency that serves hundreds of female business owners worldwide and, alongside my husband, I opened a product-based company that helps women produce a higher quality and quantity of breastmilk.
Growing those businesses made me realize my true passion: empowering female entrepreneurs to live the life they want to live. And that’s when I started focusing on my business as a business growth + profitability strategist and created my mentorship programs.