Whiskey – The Most Loved Molten Liquid
Whiskey Market is without a doubt one of the most loved alcoholic beverage out there. It is sort of omnipresent across the globe. Be it a party, special occasion or even sadness people always turn towards this golden liquid to unwind themselves. Without it any celebration is incomplete and the demand for this drink is always high whatever the season is. Since the time it was discovered, this alcoholic drink has struck a chord with the general masses and the craze around it is not going to subside anytime soon. This is one of the major reasons why the global whiskey market is on an uphill journey.
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Global Whiskey Market is expected to grow at the CAGR of 5%. Introducing new flavors and mentioning origin of the whiskey is boosting whisky sales. Whisky is a highly recognized distilled alcoholic beverage among all premium brands and healthy consumers of the same. Being famous among beverage consumers it is needless to say that they are supporting the market growth. Many whiskey producers are focusing on exploring various whiskey tastes, character and differentiation which has resulted in the launch of new whiskey brands giving an increase product availability option consequently giving more choice and more availability to consumers thereby supporting the market growth of whiskey.
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This report includes a study of strategies such as mergers and acquisitions, product launches by the major whiskey market players. It further includes product portfolios, developments of leading major players which includes
- Allied Blenders and Distillers Pvt. Ltd (India)
- Beam Suntory (U.S.)
- Brown-Forman (U.S.)
- Pernod Ricard (France),
- Diageo (U.K.)
- Bacardi (Bermuda)
- Heaven Hill Distilleries (U.S.)
- Constellation Brands, Inc. (U.S)
- Distell Group limited (South Africa)
- Radico Khaitan (India)
The global Whiskey Market is ruled by several growth trends that put in their share of effort to drive the market’s success. Some of the major ones are listed as below:
- Hike in promotional activities for the market.
- Upsurge in the demand for American and Irish whiskey.
Market Players & Growth Strategies
Some of the most renowned and longstanding players of this market can be listed as Pernod Ricard, Heaven Hill Distillers, Constellation Brands, Beam Suntory and Bacardi. The major strategies used by these brands to stay ahead of the competition are acquisition and strategic expansion.
The global Whiskey Market is segmented based on source, type, origin, process and region.
This market research report further provides an insight on various levels of analysis such as industry analysis, market share analysis as well as leading market players and their profiles. This report also helps in studying target consumer segments by providing views on emerging & high-growth segments and market size. Together the market data comprise and discuss basic valuations on the competitive scenarios & strategies of the global whiskey market including high-growth regions, countries and their political, economic and technological environments. Furthermore the project report also provides views of historical market values as well as pricing and cost analysis of the same.
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The Global Whiskey Market based on geographical segmentation is again segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). Among this Europe has major market share with Scotland and Ireland with respect to having prime production concentration. North America holds a major share in considering the demand for whiskey. APAC is an emerging market with China along with this India is gaining attention from private players for investment in the whiskey market.
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