• The project leverages AI technology to call on netizens and society to help improve children’s nutrition in China’s impoverished areas
September 19, 2019 – Dada-JD Daojia, China’s leading on-demand logistics and omni-channel ecommerce firm, announced on Monday that it had partnered with one of the world’s leading food and beverage companies PepsiCo, China’s leading “AI + Education” company LAIX Inc. and China Foundation for Poverty Alleviation (CFPA) to jointly launch the Quaker with AI, Get Nutrition Home public welfare program. The initiative leverages AI to mobilize netizens and people from all walks of society to care for and improve the nutritional status of the children in China’s impoverished areas.
Quaker with AI, Get Nutrition Home is Dada-JD Daojia’s first ever cross-brand public welfare program combining both offline and online activities with PepsiCo, LAIX and CFPA. During the campaign, which runs from September 15 to 28, participants can choose to make donations in an AI-enabled feature on the H5 interactive page of the event, called “AI-powered voice unlocking of nutritious meals”. They can also donate through JD Daojia’s App page. All stores on JD Daojia’s platform including Walmart and Yonghui participate in this event, covering more than 100 cities in China.
PepsiCo donates its Quaker products to children in poverty-stricken areas where CFPA runs its Nutritious Meal program. The donation is transported by the speedy delivery service of Dada-JD Daojia. The two-week campaign is expected to provide a semester’s volume of nutritional meals for 1,800 students from 9 primary schools in the poor areas in Yunnan, Guizhou and Gansu provinces.
Quaker is PepsiCo’s flagship nutrition brand and the world’s leading grain brand with annual retail sales of more than $1 billion. Since entering the Chinese market, Quaker has grown in popularity to become the leading grain brand in China.
Founder and CEO of Dada-JD Daojia Philip Kuai said that Dada-JD Daojia is committed to providing consumers with more convenient omni-channel retail and on-demand logistics services while actively participating in public welfare, poverty alleviation and other social public causes. “We have participated in initiatives such as the One Bottle of Water Relay for workers who work in high-temperature and poverty alleviation initiatives by Yangpu District in Shanghai, as part of our commitment to corporate social responsibility,” he said.
“In this joint public welfare program, Dada-JD Daojia will leverage the full power of its platform and pool netizens’ love to help improve the nutrition of children in poor areas and support targeted poverty alleviation policy, which means consumers can participate in public welfare easily through their daily consumption. In the near future, we will experiment with more sustainable public welfare approaches to fulfil our social responsibility,” said Kuai.
“As one of the first multinational companies to enter China, PepsiCo has been in China for nearly 40 years and has been actively supporting a number of social welfare projects, such as Water Cellar for Mothers and PepsiCo Nutrition In Action, while providing a variety of delicious food, drinks and nutritional products to Chinese consumers, so as to make its modest contribution to the development of Chinese society,” said Ram Krishnan, PepsiCo Global Chief Commercial Officer and CEO of the Greater China Region. “PepsiCo cares about and is committed to promoting the improvement of the nutrition and health of adolescents as we believe that poverty and malnutrition should not be barriers to the development of children,” he said. “Through this cross-brand partnership, we hope that young people and the wider society can use new technologies to draw attention to and participate in the improvement of children’s nutrition in China’s impoverished areas.”
Yi Wang, Founder, Chairman and CEO of LAIX, said that in recent years, LAIX has focused both on advancing its business operations and making contributions to public welfare. “Adhering to the idea of “Technology is the best public service, Education is the greatest charity”, LAIX has launched public welfare projects since 2016, such as Smart Cloud Classroom Project, Rural Teachers Support Plan and AI Empowering Program,” he said. The programs aim at providing English AI courses free of charge to teachers and students who have learning needs but are limited by conditions to help them improve their all-round English ability. As of June 2019, LAIX has helped more than 2,400 teachers and 12,500 students, covering 108 schools in 19 provinces and cities across the country. “This public welfare project is a continuation of our previous efforts to help rural schools,” Yi added. “Our charity partnership with PepsiCo and Dada-JD Daojia is another effective measure we are undertaking to diversify our public welfare activities, and we will continue to find more innovative approaches in the future.”
Deputy Executive Director of CFPA Qin Wei said that in destitute areas of China, the problems of children’s underweight and their stunted growth are prominent due to their single dietary structure and unbalanced nutrition. The improvement of child nutrition is not only an imperative for people’s livelihood, but also a task that requires long-term and sustained investment. Since its inception more than a decade ago, CFPA’s Nutritious Meals program focuses on the demands of children’s nutrition improvement in poor areas with nutrition as the main method of poverty-alleviation, and the program targets at China’s deeply-impoverished areas, which are known as the Three Regions and Three Prefectures. Ms. Qin said: “We very much welcome PepsiCo to continue to work with CFPA on the implementation of targeted poverty alleviation and elimination. We’d also like to thank new partners in this venture, LAIX and Dada-JD Daojia, for their belief in CFPA. We hope that more social forces will jointly focus on the nutrition improvement needs of children in those deeply-impoverished areas and work together to help them win the fight against poverty in 2020.”
In addition to supporting the Quaker with AI, Get Nutrition Home campaign, Quaker brand also actively participates in the PepsiCo Nutrition In Action program jointly launched by PepsiCo and CFPA and its Nutritious Meals program. These initiatives help improve the nutrition level and strengthen the health awareness of students in poor rural areas in central and western China. Since the launch of the PepsiCo Nutrition In Action program in 2015, PepsiCo and its employees have donated approximately RMB 10 million yuan, provided more than 1.3 million nutritious meals to 12,000 poor primary school students and organized nutrition and hygiene knowledge training sessions for 300 teachers and school canteen chefs as of the end of August 2019. The PepsiCo Nutrition In Action program is expected to provide a total of 2.5 million nutritional meals by 2021 that would benefit more than 15,000 students in poverty stricken areas.
About Dada-JD Daojia
Dada-JD Daojia is China’s leading on-demand logistics and omni-channel ecommerce platform. “Dada”, the local on-demand logistics platform, covering more than 450 major cities across China. It serves over 1.2 million merchants and 70 million individual users, with 10 million peak daily orders. “JD Daojia”, the O2O e-commerce platform, partners with over 100 thousand leading retail stores, providing one-hour delivery service of fresh fruits and vegetables, groceries, flowers, baked goods and pharmaceutical products to the homes of its users in more than 100 cities across China. JD Daojia has more than 74 million registered customers and 30 million monthly active users. Dada-JD Daojia was originally established in 2014, and has raised $1.3 billion from global leading investors including Sequoia, DST, JD, and Walmart, etc.
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business.
For more information, visit www.pepsico.com.
LAIX Inc. (“LAIX” or the “Company”) is an AI company in China that creates and delivers products and services to popularize English learning. Its proprietary AI teacher utilizes cutting-edge adaptive learning technologies, big data, well-established education pedagogies and the mobile internet. LAIX believes its innovative approach fundamentally transforms learning. LAIX provides its products and services on demand via its mobile apps, primarily its flagship “English Liulishuo” mobile app launched in 2013. On the Company’s platform, AI technologies are seamlessly integrated with diverse learning content incorporating well-established language learning pedagogies, gamified features and strong social elements to deliver an engaging, adaptive learning experience. LAIX provides a variety of courses inspired by a broad range of topics and culture themes to make English learning more interesting and is committed to offering a fun, interactive learning environment to motivate and engage its users.
Founded in 1989, China foundation for poverty Alleviation is a non-governmental charitable organization registered with the Ministry of Civil Affairs and supervised by the State Council Leading Group Office of Poverty Alleviation and Development. By the end of 2018, China Foundation for Poverty Alleviation had raised funds and materials totaling RMB 5. 85 billion, benefiting 33.42 million person-times in disaster-stricken and poverty-stricken areas. In addition, 2.5 million small loans have been granted to rural households, with a total amount of RMB 40.74 billion.