On the afternoon of September 16, the “Zhejiang•Lishui (Shanghai) Week” promotional meeting opened in Shanghai to fully display the beautiful scenery and products of Lishui. In the event, Du Xinglin, the Standing Committee and Executive Vice Mayor of Lishui Municipal Committee, and Wang Wei, the Vice President of Ctrip Group and CEO of the Department of Government Resources Cooperation signed the Framework Agreement on Strategic Cooperation between Lishui City and Ctrip Group.
At this promotion meeting, Lishui introduced cultural tourism and “Lishui Mountain Farming” and signed 15 cooperation projects in related fields such as ecotourism and eco-agriculture. Lishui Fish Lantern Dance, Kunqu Opera and other “non-legacy” resources, “cradle of ancient plants in East China” Longquan Fengyang Mountain, “plant giant panda”, deeply attracts visitors from upstream Shanghai.
In order to further explore the beauty of Lishui, Ctrip customized 20 Lishui theme line products and jointly launched Lishui Tourist Card, inviting Shanghai residents to “Free Lishui Tour”. On September 20, Lishui will also establish Lishui (Shanghai) Tourist Promotion Center in Shanghai, where citizens can experience different Lishui.
Deep connection with Shanghai: Let Shanghai passengers experience the beauty of Lishui
Lishui Municipal Committee and Municipal Government said that Lishui would focus on the new consumption needs of Shanghai metropolis, continue to implement strict ecological protection and standards in “Lishui Mountain Farming” ecological agricultural products, “Lishui Mountain Scenery” rural tourism, “Lishui Mountain Residence” pastoral residential “Three Mountains” articles, and make Lishui a unique style for Shanghai residents to experience, feeling the natural charm and enjoying the ecological exquisite products.
Sun Jie, the CEO of Ctrip, said: “Both sides will rely on Ctrip’s innovative advantages in tourism resources platform and mode to further develop personalized tourism products, and continue to contribute Ctrip strength for the integration and development of Lishui’s culture and tourism.
Lishui is China’s “first home of folk art”, “first home of photography” and “the first natural oxygen bar in China”. With the upgrade of tourism consumption, more bright spots of Lishuiyuan’s ecology and local humanistic characteristics have been discovered and magnified. Qingtian County is famous for its seal raw material “Qingtian Stone”. Its characteristic “Qingtian Fish Lantern Dance” is a national relic. The Kunqu Opera, represented by “Peony Pavilion. Youyuan”, was appraised as “the oral and intangible cultural heritage of mankind” by UNESCO. At the presentation meeting, when the Peony Pavilion singing sounded, the audience burst into applause.
Signing with Ctrip: Lishui embarks on the fast track of online tourism development in Jiangsu, Zhejiang and Shanghai
Traveling through Lishui on the high-speed railway, the scenery of “Zhejiang Lishui” is unique. With the rise of the Pan-Yangtze River Delta tourism circle, the interaction between Shanghai and Lishui tourism has become more frequent and closer. After the opening of the high-speed railway, it takes only 2 hours and 20 minutes for Shanghai to Lishui, and several high-speed trains run opposite each other every day. Lishui, the tourism fever of which is increasing year by year.
In the first half of 2019, the number of tourists in Lishui increased by 39.71%, the total amount increased by 63.91% and the order volume increased by 40.28%. Ctrip integrates high-speed rail travel resources, integrates hotels, tickets, cars and local entertainment to create a one-stop travel service, providing online booking convenience for tourists to Lishui. At the same time, Ctrip will dig deep into the “differentiated travel experience” so that tourists can see Lishui’s shining points.
Lishui takes advantage of the strong east wind of the integration development of the Yangtze River Delta region, focusing on the construction of the most beautiful core area of the Yangtze River Delta garden and the value transformation highland of ecological products. The two sides will work hand in hand to help Lishui tourism connect with Shanghai and integrate into the integrated development of the Yangtze River Delta.