Water-Based Adhesive Market Global Industry Share, Size, Future Growth, Trends Plans, Top Key Players, Business Opportunities, Analysis by Forecast to 2023 | MRFR

“Global Water-Based Adhesive Market Share, by Resin Type, 2019”
Water-Based Adhesive Market Information by Resin Type (PVA Emulsion, PAE, VAE Emulsion, SB latex, PUD, VAA), Application (Tapes & Labels, Paper & Packaging, Woodworking, Building & Construction, Automotive), and Region (Asia-Pacific, North America, Europe, and Others)—Forecast till 2023

Global Water-based Adhesive Market Overview

Water-based adhesives are content carriers of fluid and additives used to reduce the viscosity so that they can be applied with different thickness. These water-based adhesives are made using either soluble synthetic polymers or natural polymers. The application of water-based adhesives is gaining importance over the forecast period owing to the environment-friendly nature of them and the fact that they are cost effective as compared to their counterparts. The global water-based adhesives market is anticipated to register accelerated growth during the forecast period.

Competitive Analysis:

Some of the key players in the global water-based adhesive are Henkel AG & Company, KGaA (Germany), Arkema (France), Sika AG (Switzerland), H.B. Fuller Company (US), DowDupont (US), 3M (US), DIC Corporation (Japan), Ashland Inc. (US), Akzo Nobel N.V. (Netherlands), and PPG Industries, Inc. (US) among others.

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Industry Updates:

June 2019: Ashland has entered in a partnership with Anagraf Comercial Grafica SL to distribute Ashland’s products for the label printing industry. This partnership agreement includes varnishes, laminating adhesives, and PSA’s including Pureseal water-based adhesives and Purekote water-based primers for the printing industry.


According to MRFR analysis, the global water-based adhesives market has been segmented by resin type, application, and region.

On the basis of resin type, the market has been segmented into polyvinyl acetate emulsion (PVA), acrylic polymer emulsion (PAE), vinyl acetate ethylene emulsion (VAE), styrene butadiene latex, polyurethane dispersion (PUD), vinyl acetate acrylates (VAA) and others. Acrylic polymer emuslion segment accounted for the largest market share in the global water-based adhesives market in 2017. These adhesives are heterogenous mixture consisting of dispersed liquid in aqueous phase and provides balance between shear, stack and peel of the bond.

It is widely used in packaging materials like paper bags, tapes, labels, automotive upholstery and leather binding. Growing demand for packaging application due to increase in trading activities is expected to propel demand for acrylic polymer emulsion, which in turn, driving the demand for water-based adhesives market. Moreover, increasing in number of educational centers and institutions in emerging economies has contributed to rise in bookbinding, carton, labels and paperboard decals are expected to offer a bolstering opportunity for the manufacturers of water-based adhesives.

Based on applications, the market has been segmented into paper & packaging, tapes & labels, building & construction, automotive, woodworking and others. Paper & packaging segment accounted for the largest market share in the global market owing to the increasing demand for lightweight packaging materials in industries like FMCG, pharmaceuticals, and food & beverages.

Increasing in disposable income and high demand for consumer goods are expected to drive the market growth. Tapes & labels are expected to witnessed moderate growth rate during the forecast period. Tapes & labels are prominently used in packaging of electronic devices, medical equipment’s, drug delivery system and industrial goods. Thus, increase in demand for flexible packaging is likely to offer numerous opportunities for end use customers in the global water-based adhesive market.

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Regional Analysis:

Asia-Pacific accounted for largest market share owing to growing infrastructure activities and rise in automotive production in emerging countries such as India, Malaysia, Thailand, and Indonesia. Increasing demand for paper packaging materials along with increasing disposable income are expected to drive the demand for water-based adhesives over the assessment period.

The high demand from major end-use industries such as paper & packaging, building & construction, automotive, and woodworking is driving the demand for water-based adhesives in the North American and European region. However, the declining sales of print media owing to digital marketing is likely to decline the demand for water-based adhesives.

The Middle East & Africa is driving the global water-based adhesives market owing to the presence of infrastructural hubs present in the region.

Intended Audience:

  • Water-Based Adhesive manufacturers
  • Traders and distributors of Water-Based Adhesive
  • Adhesives & Sealant Producers
  • Potential investors
  • Raw material suppliers
  • Research laboratories


1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Research Objectives

2.2.2 Assumptions & Limitations

2.3 Markets Structure

3 Market Research Methodology

3.1 Research Process

3.2 Secondary Research

3.3 Primary Research

3.4 Forecast Model

4 Market Landscape

4.1 Supply Chain Analysis

4.1.1 Raw Material Suppliers

4.1.2 Manufacturers/Producers

4.1.3 Distributors/Retailers/Wholesalers/E-Commerce

4.1.4 End User

4.2 Porter’s Five Forces Analysis

4.2.1 Threat Of New Entrants

4.2.2 Bargaining Power Of Buyers

4.2.3 Bargaining Power Of Suppliers

4.2.4 Threat Of Substitutes

4.2.5 Intensity Of Competitive Rivalry

5 Market Dynamics Of Global Water-Based Adhesives Market

5.1 Introduction

5.2 Drivers

5.3 Restraints

5.4 Opportunities

5.5 Challenges

5.6 Trends/Technology

6. Global Water-Based Adhesives Market, By Resin Type

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