Meal Kit Delivery Service Market Highlights
Meal Kit Delivery Service Providers offer fresh chopped vegetables or ingredients, recipes, and tutorials in a kit. The global Meal Kit Delivery services market is very fragmented in nature and consists of numerous small and medium sized, mainly regional market players. In order to gain a higher competitive edge, the market players are now expanding their services by reaching customers through both online subscriptions and pop-up stores. For instance, Whole Foods and Purple Carrots have entered into a partnership to provide meal kits through retail stores. Service providers are focusing on their product quality and safety in order to maintain their brand value.
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Based on food type, the global Meal Kit Delivery services market has been segmented into ready-to-cook, and ready-to-eat. The ready-to-cook segment is expected to garner the highest revenue share in the global Meal Kit Delivery services market and shall continue its dominance throughout the forecast period. Ready-to-cook subscription meal kits eliminate the need to visit a grocery store and buy all the ingredients required to cook a recipe. However, the ready-to-eat segment is anticipated to grow with the highest CAGR due to the rising number of working populations.
The global Meal Kit Delivery services market has been segregated, by distribution channel, into store based and non-store based. The non-store-based segment is expected to garner major share in the global Meal Kit Delivery services market due to the ease of online subscriptions. The same segment is expected to register the highest growth rate during the forecast period due to the increasing internet penetration across the globe. A major chunk of the global customers avails the meal kit delivery services through online subscriptions.
Some of the key players in the global Meal Kit Delivery services market are Blue Apron, LLC (the US), Gousto (UK), HelloFresh (Germany), Home Chef (the US), Marley Spoon Inc. (Germany), PeachDish (the US), Plated (the US), Sun Basket (the US), Purple Carrot (the US), ButcherBox (the US).
The global Meal Kit Delivery Services Market has been segmented based on region, into North America, Europe, Asia-Pacific, Rest of the World.
North America is expected to lead the global Meal Kit Delivery services market owing to the surging number of working populations. Moreover, millennials account for a major chunk of the US population and prefer subscription meal kits as it allows them to cook any recipe without knowing the recipe steps. The presence of several market players in the region is also a crucial factor that is driving the market’s growth in the region.
The Asia-Pacific and Europe Meal Kit Delivery services market are anticipated to grow at a significant rate due to the rising health awareness among the people. Subscription meal kits are gaining popularity among the health-conscious people as such meals provide all the required customized food ingredients in a single meal. In addition, the rising disposable income and changing lifestyle of people are also catalyzing the regions market growth.
The global Meal Kit Delivery services market has been segmented based on serving, food type, distribution channel, and region.
By serving, the global Meal Kit Delivery services market has been classified as one, two, four, and others.
The global Meal Kit Delivery services market has been divided, by food type, into ready-to-eat, and ready-to-cook.
Based on distribution channel, the global Meal Kit Delivery services market has been segregated into store based and non-store based.
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