Eye Tracking Market Highlights:
The eye-tracking market is growing unprecedently as its potential in providing full image quality when reflects on the retina. A study by Market Research Future revealed that the global eye tracking market is expecting to reach a tremendous valuation of USD 1,432 Million by attaining a splendid CAGR of 29 % CAGR during the forecast period 2017-2023. The study also reveals various market drivers that are acting as market drivers and influencers at the same time.
The global market for eye-tracking technology is gaining traction owing to its ability to gather the data in the quickest ways is the prime factor for the market’s growth. The open-source software platforms are known to be cost-effective and have also been a keen driver of the market for eye tracking. At the same time, the increase in the demand for virtual reality software and hardware in the gaming world has also been expected to create new growth opportunities in the coming years in the global eye tracking market.
Market Research Future (MRFR), in their in-depth study of the said market, has revealed that the new generation of smartphones, laptops and desktop monitors has enormous demand in the communication segment which gave potential and tailwind to the market in the recent times and would continue throughout the growth period. On the other hand, the benefits reflected by eye-tracking sensors to the users have also been the most influential factor for the market to grow. The prime companies such as Google and Facebook have acquired eye-tracking startups EyeFluence and Eye Tribe respectively, and are anticipated to integrate these technologies in its future products, thus boosting the market in a positive way.
Furthermore, the global Eye Tracking Marketis gaining momentum from the media and entertainment industry, as well. It is beneficial for all types of publications, which include magazines, sales catalogs, invoices, brochures, and many other media devices. In the copy-testing print advertisements, the eye-tracking devices are helping the research to know about the customer preferences by grabbing the customer’s attention towards the advertisement. These are the factors that are taking the market to expand exponentially, which will continue during the assessment period.
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Major Key Players:
The foremost players in the Eye Tracking market are listed as Ergoneers GmbH (Germany), Tobii AB (Sweden), Facebook Inc. (US), PRS IN VIVO (US), Seeing Machines Ltd. (Australia), Lumen Research Ltd. (UK), Apple Inc. (U.S), Smart Eye AB( Sweden), EyeTech Digital Systems (U.S), and SR Research Ltd. (Canada), and many more in the line.
- The eye-tracking market, according to the study, has been segmented by type, application, and vertical.
- The segment of type involves remote eye tracking and mobile eye-tracking.
- The segment of application involves virtual reality, research, and human-computer interface.
- The segment of vertical includes aerospace, retail, automotive, government & defense.
Regionally, the global market from the eye-tracking market has been studied under the main regions of North America, Europe, Asia Pacific and rest of the world.
In the first phase, North America is leading with the highest market share, as many companies around the region are heavily investing in eye tracking devices in recent times. There are a variety of eye-tracking camera options available such as glasses, light eye-trackers, and computer monitor eye-trackers that are being popular in the market, thus driving the market’s valuation at a steady pace.
Europe is now anticipated to reach the high peak in the market share in the coming years. While the Asia Pacific region has the highest CAGR in the eye-tracking market and projected towards the growth in forecast years, in these regions, the advantage of eye-tracking technology has driven the market as it is known to be less expensive, easier-to-use equipment that can be used by marketers to better understand consumer choice behavior.
September 2019: New York: The researchers have developed two new applications of eye-tracking technology, which could help make driving safer. Before a crash, drivers can be easily distracted by an alert from a collision avoidance warning – a popular feature in new vehicles.
Table of Contents
1. Executive Summary
2. Research Methodology
2.1. Scope of the study
2.1.2. Research Objective
2.2. Research Process
2.2.1. Primary Research
2.2.2. Secondary Research
2.3. Market size Estimation
2.4. Forecast Model
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List of Tables
Table 1 Eye Tracking Market, By Type
Table 2 Eye Tracking Market, By Applications
Table 3 Eye Tracking Market, By Verticals
List of Figures
Figure 1 Research Methodology
Figure 2 Eye Tracking Market: By Type (%)
Figure 3 Eye Tracking Market: By Applications (%)
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