Sales of Stuffed Animals/Plushies, U.S crossed Billion dollars in the past decade – survey report

People of the United States are getting crazy about these stuffies and they have spent 1.2 billion dollars buying such toys in the recent decade till 2018.

According to research the market of cute stuffed animals & plushies increase in the past decade and even its growth is radically increasing with the trend toward soft toys. People tend to spend more on such toys for their kids especially the market in the U.S is gradually increasing which eventually provides the investors to think before its too late. In 2018, stuffed toys generated revenue of around 4 billion U.S. dollars in the United States.

As it is also reported by the Toy Industry Association which had reported in early 2013 that the toy industry of the U.S alone was worth $22 billion from which $1.39 billion was in the category of plushies, stuffed animal category. According to T.I.A, the entire global market of it is worth just over $80 billion. In the end, year-end sales data for 2016 shows a total of 5% increase in domestic stuffies sales from 2015.

Data record given by shows anomalous behavior flow in its sales but abrupt changes may happen as stated by the CEO of the company as he also stated “Market of stuffed toys and plushies is directly influenced by the trend of its character all around the globe, so it is directly proportional to its net sale.”

The record shows that the sum of annual United States plushies sales data is around $28 Billion which is the market size of the total toy industry in the U.S. Although the year-end sales data for the year of 2018 is a decrement of 2% domestic toy sales comparable from 2017.

As the famous saying of Warren Buffet is “Seize Great Opportunities and Load Up the Truck.”

“Opportunities come infrequently. When it rains gold, put out the bucket, not the thimble.”

Data square measure representative of outlets that participate within the NPD Group’s Retail trailing Service. NPD’s current estimate is that the Retail following Service represents roughly seventy-eight percentage of the U.S. retail marketplace for Toys. While NPD doesn’t project its toy retail sales to mirror the full market, once resolving up to 100% for a complete annual market figure, the calculable U.S. market size for the full industry is some $28 billion annually.

If we do a complete comparison analysis year by year of plush and stuffed dolls industry of recent past year then we come to know that this is a profitable business for many as a wide market is waiting for filling a gap of supply-chain and a lot of potentials is there. We have provided a comparison table to look further more into it.

Toy Categories 2016 2017 2018 2019 2016 vs 2017% change 2017 vs 2018% change
Dolls $3.00 $3.14 $3.36 $3.58 5% 7%


Toy Categories 2016 2017 2018 2019 2016 vs 2017% change 2017 vs 2018% change
Plush $1.28 $1.37 $1.40 $1.53 5% -10%


So, It is proven that by doing complete market research you can fill your hands with dollars if you put your investment in the plush market, especially in the United States. Another famous saying of Warren Buffet is 

Trust in the United States Of America

“We always live in an uncertain world. What is certain is that the United States will go forward over time.”

Investing in the toy business in the United States is quite an infrequent mindset so leave the trendy market and go for something new to light up the new opportunities. Warren Buffett has been quoted time and time again saying that America will always prevail. America is the best stock market to invest in and you can be sure that your money will be safe here. Sometimes, it just takes longer than you’d expect.

More details for the report can be found here:

Media Contact
Company Name: Pvt Ltd
Contact Person: Fahad Bin Khalid
Email: Send Email
Phone: +1(616) 377-0185
Country: United States