Anti-Counterfeit Packaging Market 2019 | Size, Global Share, By Technology, Research Report, Manufacturers, Region wise CAGR, Industry Analysis By Top Players, Strategies and Forecast to 2023

Anti-Counterfeit Packaging Market 2019 | Size, Global Share, By Technology, Research Report, Manufacturers, Region wise CAGR, Industry Analysis By Top Players, Strategies and Forecast to 2023

“Anti-Counterfeit Packaging Market”
Global Anti-Counterfeit Packaging Market Statistics, 12% of CAGR, Growth | Information by Technology (Barcode, Labels, RFID, Holograms), Usage Feature (Track & Trace, Tamper Evidence, Overt, Covert, Forensic Markers), End-Users and by Region till Forecast 2023

Anti-Counterfeit Packaging Market Scope

Secure packaging is one of the vital techniques used to evade counterfeiting. Anti-counterfeit packaging provide secure packaging to the product in order to eradicate infringement and counterfeiting. Anti-counterfeit packaging process helps in preventing imitation and approves authenticity & safety of the goods. Anti-counterfeit measures are majorly undertaken by the companies in order to help them in diminishing the losses due to counterfeit in relevance to revenue and trustworthiness.

Market Research Future (MRFR) states that the global anti-counterfeit packaging market is likely to expand at a CAGR of about 12% over the forecast period (2017-2023). High rate of occurrence of counterfeiting activities in the pharmaceutical industry is identified as the primary factor that is anticipated to promote the growth of the global market.

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Key Players

MRFR distinguished some of the strong competitors of the global anti-counterfeit packaging market. They are;

  • Atlantic Zeiser GmbH (Germany)
  • Avery Dennison Corporation (U.S.)
  • 3M Company (U.S.)
  • CCL Industries Inc. (Canada)
  • I. Du Pont De Nemours and Company (U.S.)
  • Sicpa Holding SA (Switzerland)
  • Zebra Technologies Corporation (U.S.)
  • Alpvision SA (Switzerland)
  • Savi Technology, Inc. (U.S.)
  • Applied Dna Sciences Inc. (U.S.)
  • Authentix, Inc. (U.K.)
  • Tracelink Inc. (U.S.)
  • Ampacet Corporation (U.S.)
  • Advanced Track & Trace S.A. (France)
  • Impinj, Inc. (U.S.).

As key players compete for early launch pf innovations, the global market is expected to profit. Parallelly, deals and joint efforts by several renowned companies are expected to favor the growth of the global market.  

Industry News

August 2019

DSS, a health information development company and a leader in developing anti-counterfeit technologies, announced that it is availing its portfolio of digital and physical anti-counterfeiting security technologies to qualified providers of printers and packagers. 

Market Segmentation

The global anti-counterfeit packaging market has been segmented on the basis of technology, usage feature, and end-users.

By technology, the global market has been segmented into barcode, RFID, labels, holograms, and others. The RFID segment is expected to lead in the anti-counterfeit packaging market over the review period. RFID enables capturing and reading information on tags attached to a product. The growing number of supermarkets is gaining traction for the RFID segment. By usage feature, the global market has been segmented into covert, track & trace, overt, tamper evidence, and forensic markers. In 2016, the track & trace segment dominated the global market, which is likely to retrain over the assessment period. Usage of track and trace in most of packaging variables is expected to boost the global market growth. By end-users, the global market has been segmented into food & beverages, healthcare, consumer goods, automotive, apparel, and others. Accelerated growth of the healthcare segment can be attributed to the growing need to combat rising incidences of prescription forgery.  

Market Insights

The surge in need for effective medical solutions is encouraging extensive pharmaceutical activities, which, in turn, is likely to generate scope for counterfeit affairs. Hence, the increase in need for identifying fake healthcare products and sustain patient protection are factors that are likely to promote the global anti-counterfeit packaging market growth. As e-commerce is gaining popularity, the need for tracking items is increasing. The global market is likely to gain momentum owing to the same. Growing awareness about anti-counterfeit packaging solutions across its multiple end-users is expected to fuel the market growth. Continuous technical upgradations, growing world population, increase in e-commerce activities, and expansion of the manufacturing units are other drivers that can gain traction for the market.

Regional Analysis

By region, the anti-counterfeit packaging market has been analyzed across Asia Pacific, Europe, North America, and the Rest of the World (RoW).

in the Asia Pacific region, the growing need to address surge in counterfeit practices across different industry verticals is likely to boost the regional APAC market growth. In 2016, the APAC market registered the highest growth rate, which is likely to continue over the review period.

Europe and North America are anticipated to exhibit a healthy growth pattern as both the regions make efforts to develop effective anti-counterfeit solutions, on the ground of availability of firm technical infrastructure.


1 Executive Summary

2 Scope Of The Report

2.1 Market Definition

2.2 Scope Of The Study

2.2.1 Definition

2.2.2 Research Objective

2.2.3 Assumptions

2.2.4 Limitations

2.3 Research Process

2.3.1 Primary Research

2.3.2 Secondary Research

2.4 Market Size Estimation

2.5 Forecast Model

3 Market Landscape

3.1 Porter’s Five Forces Analysis

3.1.1 Threat Of New Entrants

3.1.2 Bargaining Power Of Buyers

3.1.3 Bargaining Power Of Suppliers

3.1.4 Threat Of Substitutes

3.1.5 Segment Rivalry

3.2 Value Chain/Supply Chain Analysis

4 Market Dynamics

4.1 Introduction

4.2 Market Drivers

4.3 Market Restraints

4.4 Market Opportunities

4.5 Market Trends


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