BOSTON, MA – Today, Coaster Cycles announced the launch of Coaster Performance, a next-generation audience intelligence technology for out-of-home advertising. Coaster Performance is part of an exclusive partnership with StreetMetrics, which leverages the advertising industry’s largest supply of high-quality traffic + mobile location data as a foundation for its robust and intelligent tools to help you increase your ad revenue.
Coaster builds and operates eco-friendly mobility products that provide transportation, delivery, and branding services for a range of clients, including Fortune 500s, governments, universities, events, and retailers. Coaster’s portfolio boasts a robust mix of public and private sector advertising clients including Facebook, MillerCoors, Salesforce, NBC, Comic Con, and Vitamin Water.
“Coaster understands the importance of providing clients with the most sophisticated tracking technology out there, so that they can use their advertising budgets most effectively and not waste critical resources,” said Ben Morris, CEO of Coaster. “Through this technology, our clients can now generate and deliver actionable results based on their campaigns.”
Coaster Cycles offers models in two size options. Models can be configured to service a variety of functions such as delivering food and packages, pouring coffee or beer, delivering ad campaigns, and servicing scooter and bike-share operations. Coaster Cycles operate in the bike lane, can access areas cars cannot, do not require a driver’s license, and can be outfitted with a variety of integrated technology features like e-assist.
“Our team is excited to partner with Coaster Cycles to deliver world-class performance metrics and cutting-edge reengagement technologies to all of Coaster’s customers,” said Drew Jackson, founder, and CEO of StreetMetrics. “Finalizing a partnership with Coaster Cycles is a big deal not only within the mobility industry, but the advertising industry as well.”
Coaster Performance’s industry-leading technology takes the mobility data (real-time or historical) from advertising vehicles to give clients the insights and reports that media buyers need when buying advertising assets. With Coaster Performance, transit media vendors can accurately understand the audience they reach with their advertising campaigns, helping vendors confidently compete for business with better planning, pricing, and end of campaign ROI.
“The entire Coaster Cycles team understands the importance of this information and how it can help take their business to the next level. Data drives decisions in today’s media buying world, and I’m grateful to share a similar vision with Ben for the future of OOH,” added Jackson.
Built in the USA, Coaster manufactures all models at the Company’s 24,000 sq. ft. facility near Missoula, Montana. Enabled by technology and supported by ads, Coaster’s rental fleet provides customers a new way to ride, drive, and connect. The company operates fleets in Boston, SF, and NYC.
Coaster Cycles inspires communities and brands to move, connect, and deliver with the world around them. Coaster builds and operates eco-friendly mobility products that provide transportation, delivery, and branding services for a range of clients, including Fortune 500s, governments, universities, events, and retailers. All Coaster models are proudly made in the USA at the Company’s 24,000 sq. ft. facility near Missoula, MT. The Company also operates fleets in Boston, New York and San Francisco and activates ad campaigns nationally.
To learn more, visit www.coastercycles.com
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StreetMetrics is the next generation of Audience Intelligence Software for moving OOH.
StreetMetrics leverages the industry’s largest supply of high-quality traffic + mobile location data as a foundation for its robust and intelligent tools to help you increase your ad revenue. StreetMetrics’ industry leading technology takes the mobility data (real-time or historical) from your advertising vehicle to give you the insights and reports that media buyers need when buying advertising on your assets.
Plan your campaign, track your audience, prove the ROI, and grow your ad business with StreetMetrics.
Company Name: Coaster Cycles
Contact Person: John Walker Baus
Email: Send Email
Country: United States