A2P SMS Market Scenario:
Application to person (A2P) refers to a process of sending messages from an application to a mobile user. It involves automated content which an organization sends from its application to the subscriber through a text message. Such services can be used for several functions such as confirmations, alerts, marketing campaigns, two-factor authentication (2FA), providing OTP, brand promotion, and flight alerts. The global A2P market is highly driven by the rise in the number of mobile subscribers all over the world. Further, a rise in cellular marketing activities by application developers and marketers, along with the proliferation of A2P services in the mobile banking, mobile payments, and mobile health sector are some of the other factors contributing to the burgeoning growth noted by the global market.
In the recent past, SMS has been used as a tool for customer engagement, service delivery function, and as customer service by several organizations. The most common application of A2P SMS Marketis the mobile two-factor authentication that is used to verify the user through the usage of passwords sent on the user’s phone. However, intense competition in the market, growth in mobile malware and mobile spam are some of the factors hampering the growth of the global A2P SMS market.
The global A2P SMS market is estimated to witness fast expansion at 4.6% CAGR, as concluded by the latest released report by Market Research Future (MRFR). The global A2P SMS market is expected to foster a market revenue valuation of USD 50.1 billion by the end of the forecast period.
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Major Key Players:
Some prominent players in the global A2P SMS market include Tyntec (Germany), Infobip Ltd (UK), Trillian Group (Malta), Syniverse Technologies (US), Tata Communications (India), ,CLX Communication (Sweden), , MBlox Inc (US), SAP SE (SAP Mobile Services) (Germany), Tanla Solutions (India), Vonage Business (US), Mahindra Comviva (US) and Twilio Inc (US).
A2P SMS Market Segmentation:
The global A2P SMS market has been analysed very intricately by the researchers at MRFR to attain maximum insights on the market landscape.
- Such segmentation is bound to aid the audience to this report in faster and more precise decision making.
- The A2P SMS market is segmented by application, end-user, and region.
- Based on application, the global A2P SMS market is studied for the segments of customer relationship, management services, pushed content services, promotional campaigns,, interactive services, and inquiry related services.
- Based on end user, the global A2P SMS market is studied for the segments of retail, BFSI, travel and transport, healthcare and hospitality, and entertainment and media.
A2P SMS Market Detailed Regional Analysis:
The global A2P SMS market is analyzed for the regional segments to gain a deeper insight in the functioning of regional A2P SMS markets during the said forecast period. The report has suggested that the A2P SMS market is bound to witness steady growth, in a comprehensive scenario. The global A2P SMS market is studied for the regional segments of North America, Asia Pacific, Europe, and Rest of the World. North America is projected to undertake the maximum share of the global A2P SMS market.
The regional market is also estimated to contribute the highest revenue to the global market over the assessment period. This impressive feat of the North Ameirca’s A2P SMS market is accredited to the presence of a sophisticated infrastructure and fast paced technological developments in the region. Further, a considerable application of A2P SMS market by several organizations from different end-user industry verticals is also bound to set the global market on an impressive growth trajectory over the review period.
On the other hand, Asia Pacific is estimated to emerge as one of the most promising growth pockets in the global A2P SMS market over the estimate period. It can also be accredited to the speedy developments noted in the construction sector which is bound to pave way for rising adoption of A2P services and propel market growth.
Table of Contents
1 Executive Summary
2 Scope of The Report
2.1 Market Definition
2.2 Scope of The Study
2.2.1 Research Objectives
2.2.2 Assumptions & Limitations
2.3 Markets Structure
3 Market Research Methodology
3.1 Research Process
3.2 Secondary Research
3.3 Primary Research
3.4 Forecast Model
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List of Tables
Table1 Global A2P SMS Market: By Region, 2018-2023
Table2 North America A2P SMS Market: By Country, 2018-2023
Table3 Europe A2P SMS Market: By Country, 2018-2023
Table4 Asia-Pacific A2P SMS Market: By Country, 2018-2023
Table5 Middle East & Africa A2P SMS Market: By Country, 2018-2023
List of Figures
Figure 1 Global A2p Sms Market Segmentation
Figure 2 Forecast Methodology
Figure 3 Porter’s Five Forces Analysis of Global A2p Sms Market
Figure 4 Value Chain of Global A2p Sms Market
Figure 5 Share of Global A2p Sms Market In 2017, By Country (In %)
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