As the Philippines faces tough economic challenges, consumer behaviour and spending in the country continue to change. Many industries are being negatively affected and home care is no different. Products such as air care, polishes, and home insecticides are not considered as necessities, and consumers have begun to compromise heavily on these types of products in an attempt to save money and re-balance their budgets. On the other hand, other categories such as laundry care, surface car…
The Home Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Home Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Major Key Points in Table of Content:
Spray/aerosol Air Fresheners Set for Dynamic Growth
Car Air Fresheners Slated for A Strong Performance
Rising and Spreading Affluence Set To Support Further Growth in Air Care
SC Johnson Maintains Its Dominance in Air Care
Philusa Corp Holds Second Position Due To the Popularity of Its Albatross Deodorizer
New Scents Remains A Major Battleground for the Leading Air Care Brands
Home Care in the Philippines Continues To Present Major Opportunities
More Sophisticated Tastes Slowly Emerge Despite Focus Remaining on Basic Products
Multinational Companies Remain Dominant While Local Players Make A Strong Showing
Innovation Remains at A Minimum As Most Consumers Focus on Basic Functions
Home Care Slated for Strong Sales Growth, With the Consumer Base Set To Expand
Table 1 Households 2013-2018
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