Specific areas of laundry care such as liquid fabric softeners, colour safe laundry bleach and fine fabric detergents recorded strong value and volume growth in the Philippines in 2017. The expanding middle class and healthy consumption patterns of Filipinos due to strong economic recovery, have instilled a positive trickle-down effect in shaping the demand for specific laundry care. Furthermore, the increasingly sophisticated preferences of Filipino consumers, means there is increased demand fo…
The Laundry Care in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Major Key Points in Table of Content:
Increasing Affluence Drives Demand for Specific Types of Laundry Care
Players Cautiously Optimistic About Internet Retailing Prospects
Laundry Products Become Increasingly Multifunctional
Multinational Players Continue To Dominate Laundry Care
Domestic Players Try To Capture Greater Share Through Promotions
Rising Penetration Rates of Washing Machines Will Aid Automatic Detergents Growth
Table 1 Household Possession of Washing Machines 2012-2017
Multinational Players Continue To Dominate Home Care in the Philippines
Healthy Volume and Value Growth Levels Expected Over the Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within the Philippines
Table 16 Households 2012-2017
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