The enduring popularity of bleach compared to other categories within home care such as surface care lies in the multiples uses of the product. Industry sources have confirmed that in the Philippines, bleach usage is divided between laundry care, toilet care and surface care. Sources have also indicated that the primary consumers of bleach are comprised of the older generation and low-income households – segments of the Filipino population that have long relied on a product that can be used for…
The Bleach in Philippines market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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Major Key Points in Table of Content:
Multifunctional Aspect of Bleach Translates Into Steady Growth Prospects
Substitution Effect Could Occur As Younger Generation Opts for Specialised Cleaners
Bleach Is Dominated by Green Cross, A Domestic Player
Multinational Players Continue To Dominate Home Care in the Philippines
Healthy Volume and Value Growth Levels Expected Over the Forecast Period
Home Care Imbued With Multifunctional Properties Attract Consumers
Marketing Tactics and Promotional Deals Continue To Be Most Effective Way To Sustain Share
Unmet Potential Within the Philippines
Table 7 Households 2012-2017
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