Honey Baked Ham – Strategy, SWOT and Corporate Finance Report | Franchise Profile

“The Honey Baked Ham Company”
The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company

Honey Baked Ham Company LLC


Honey Baked Ham Company is a privately-held company founded in 1957. It is headquartered in Alpharetta, Ga., which is a suburb of Atlanta. The company was previously known as The Original Honey Baked Ham Co. of Georgia Inc. but altered its name to The Honey Baked Ham Company LLC in 2015. It is a food retailer which offers hams, turkey breasts and other pre-cooked entrees, side dishes, salads, beverages, desserts and other menu items.

In 1936, Harry J. Hoenselaar, the founder of the company opened the first Honey Baked Store in Detroit, Michigan. At present, it has grown to over 400 company-owned retail stores and 200 franchise locations in 40 states in U.S., and also has a large online presence. It is one of the most popular ham brands in the U.S. with more than 60 years of brand value and consistent quality.

The company started offering franchises for on August 5, 1998 and by Sept. 30, 2018, there were 212 franchised Honey Baked Stores. It is primarily a restaurant which also sells retails items in its stores. The company has four revenue streams: Retail, Gifting, Catering and Lunch. The retail segment includes premium hams, turkeys and roasts, heat-and-serve sides, desserts and signature sauces and dips. The gifting segment includes corporate gift cards and employee recognition options.

In the catering segment, the company offers boxed lunches and platters for office events, organization outings, neighborhood block parties and family celebrations. These events include fresh sandwiches, soups and salads. It is not mentioned that the restaurant is not open for dinner menu but it has a special menu for lunch. The company has a different menu under the Lunch segment which includes ham and turkey sandwiches, salads, sides etc. which comes with pickle.

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Report Scope:

The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major sections of the profile include: overview, products offered, recent developments and strategies undertaken, challenges faced, business strategy and analysis, and financial information. The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company.

The report concludes with any other important information about the company and key takeaways.

Report Includes:

– An overview of the franchise profile on Honey Baked Ham Company LLC
– Recent developments, key takeaways, business strategy, franchise cost analysis, along with growth forecast by revenue and number of restaurants for the company
– Data corresponding to number of HBH’s Franchisees across states and their calculated market shares
– Tabular form of company offered food items by product category

Table of Contents

Chapter 1 Honey Baked Ham Company LLC

Food Menu
Recent Developments
Business Analysis
Honey Baked Ham Overall Performance
Franchised Stores Performance
Growth Forecast: Revenue and Number of Restaurants
Business Strategy and Competition
Franchise Cost Analysis
Franchise Presence by States
List of Stores
Franchisees and Key People
Key Takeaways
Analyst’s Credentials

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List of Tables
Table 1 : Products Offered: Honey Baked Ham Company
Table 2 : Recent Developments: Honey Baked Ham Company, 2015-2018
Table 3 : Market of Honey Baked Ham, by Channel, September 2016-September 2018
Table 4 : Net Sales of 197 Franchised Stores for 2018*
Table 5 : Historical Sales and Gross Profit for 88 Franchised Stores for 2017*
Table 6 : Growth in Number of HoneyBaked Ham Restaurants, Through 2024
Table 7 : Initial Fees for Getting a Franchisee Agreement
Table 8 : Other Fees
Table 9 : Estimated Initial Investment
Table 10 : Transfers of Franchised Stores, 2016-2018
Table 11 : Projected Openings as of September 2018
Table 12 : Systemwide Store Summary, 2016-2018
Table 13 : List of HBH’s Franchisees as of September 2018
Table 14 : List of Franchisees Who Have Signed Franchise Agreements or Development Agreements and Stores are Not Yet Open, as of September 2018List of Figures
Figure 1 : HoneyBaked Ham Operating Restaurants, by Category, as of Dec. 31, 2016-2018
Figure 2 : Market of Honey Baked Ham, September 2016-September 2018
Figure 3 : Market forecast for Honey Baked Ham, 2018-2024
Figure 4 : Share of Franchisees, by State, as of September 2018


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