Farmer Boys – Strategy, SWOT and Corporate Finance Report

“Farmer Boys”
The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company

Farmer Boys


Farmer Boys was founded by five burger-loving brothers in 1981. Farmer Boys is a fast, casual family-oriented restaurant chain. It was incorporated on March 11, 1997, in California. It mainly serves made-to order hamburgers, hand-chopped salads and tall, stacked sandwiches, as well as a range of “made from scratch’’ breakfast, lunch and dinner menu items. The company delivers high-quality, farm-fresh foods.

Since the first restaurant opened in 1981, Farmer Boys has steadily grown in term of both consumer popularity and geographic reach. Started as a chain of eight family-owned restaurants, Farmer Boys has built a franchise operation that includes 92 restaurants across California and Nevada. Today, the company operates 59 franchised restaurants and 33 affiliate-owned restaurants. Farmer Boys continues to grow due to an ever-expanding franchise operation. The company is headquartered at 3452 University Ave. Riverside, CA 92501.

Report Scope:

The scope of this franchise profile report is precise and covers the company’s background along with its present performance in the market. The major sections of the profile include overview, products offered, recent developments and strategies undertaken, challenges faced, business strategy and analysis, and financial information. The report also includes revenue forecasts, presence of franchisee stores, market forecasts and key people of the company.

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The report concludes with any other important information about the company and key takeaways.

Report Includes:

– An overview of the franchise profile on Farmer Boys, a three decades old fast-casual dining restaurant
– Market estimation of revenue growth for Farmer Boys for a period of five years from 2018 to 2023
– Timeline of historical background of the company along with recent developments and business strategies
– SWOT analysis of the franchised company covering all major strengths, opportunities and threats
– Data corresponding to number of franchised stores and affiliated-owned outlets in the continental U.S.


Table of Contents

Chapter 1 Farmer Boys: Farm to Table
SWOT Analysis
Recent Developments
Recent Challenges
Business Strategy
Technology Adoption
Advertising Campaign
Outlets and Franchisee Information
Financial Analysis
Overall Revenue of Farmer Boys
Restaurants Performance
Growth Forecast: Revenue and Number of Restaurants
Franchise Cost Analysis
Food Menu
Recent Changes in the Menu
Key People
Key Takeaways
Analyst’s Credentials

List of Tables

Table 1 : Farmer Boys: Timeline
Table 2 : Farmer Boys: System-Wide Outlets Summary, 2016-2018
Table 3 : Farmer Boys: Transfer of Franchised Outlets, 2016-2018
Table 4 : Farmer Boys: Franchised Outlets Summary, 2016-2018
Table 5 : Farmer Boys: Affiliate-Owned Outlets Summary, 2016-2018
Table 6 : Projected Openings As on January 31, 2019
Table 7 : System-Wide Farmer Boys Restaurant Sales, as of January 28, 2018
Table 8 : Affiliate-Oriented Farmer Boys Restaurant Sales, as of January 28, 2018
Table 9 : Franchise-Operated Farmer Boys Restaurant Sales, as of January 28, 2018
Table 10 : Growth in Number of Farmer Boys’ Restaurants, Through 2023
Table 11 : Initial Investment for Farmer Boys
Table 12 : Detailed List of Farmer Boys Food ItemsList of Figures
Figure 1 : Percent Distribution of Farmer Boys’ Marketing and Advertising Fund Expenditure, as of January 2018
Figure 2 : Farmer Boys: System-Wide Outlets Summary, 2016-2018
Figure 3 : Farmer Boys: Annual Revenue, 2016-2018
Figure 4 : Revenue Forecast for Farmer Boys Restaurants, Inc., 2017-2023


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