Online Beauty and Personal Care Market Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019-2025

Online Beauty and Personal Care Market Global Industry Analysis, Size, Share, Growth, Trends and Forecast 2019-2025

“Online Beauty and Personal Care Market” adds “Global Online Beauty and Personal Care Market Professional Survey Report 2019” reports to its database.

Online Beauty and Personal Care Market:

Executive Summary

Online Beauty and personal care products are used for external applications and help to avoid symptoms like early ageing, black patches, and pimples. The online beauty and personal care segment has gained increasing popularity with the growth in the number of millennial shoppers. The convenience and ease-of-use offered by online channels coupled with the availability of a wide range of products, attract more customers. Beauty products like hair conditioners & styling gels, bath gels, and shower products are commonly purchased beauty and personal care products online. Secured online payments, customer-friendly services, easy-to-navigate websites, and fast delivery are some of the factors driving the overall market growth.

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Market key player

L’Oreal, Unilever, Procter & Gamble, Estee Lauder, Shiseido, Beiersdorf, Amore Pacific, Avon, Johnson & Johnson, Kao, Chanel, LVMH, Coty, Clarins, Natura Cosmeticos, Revlon, Pechoin, Philips, JALA Group, FLYCO, Shanghai Jawha


The global online beauty and personal care market is segmented by product types. The various product types include skincare, oral hygiene, hair care, colour cosmetics, fragrances, sun care, bath and shower, deodorants, baby and childcare, male grooming, and depilatory products. Skin care products dominate the global market. These products include facial care products, body lotions, sunscreens, among others that protect skin from ageing and damage. The growing number of beauty brands and availability of new features will drive the online sales of skincare products in the coming years.

Regional Analysis

Geographically, the online beauty and personal care market can be segmented into North America, Europe, and the Asia Pacific. North America is the highest market contributor, followed by Europe. The use of advanced technologies and the presence of market leaders results in the higher market demand in these regions. Further, Asia-Pacific is an emerging market and has witnessed a rise in online beauty and personal care demand in recent years. The market growth can be attributed to the growth of new brands, consumer experimentation with new products, and rising demand for fragrances and coloured cosmetics. The increased use of products like skin lightening creams and anti-ageing cosmetics across various age groups will boost the market in this region. Further, regional brands are also becoming popular, owing to their unique properties. South Korea and Japan are leading markets for skincare products. Latin America is also a potentially attractive market for online beauty and personal care, and the region will see rapid growth over the forecast period.

Industry News

Adoption of advanced technologies is the best way to get ahead of the competition. Market players have adopted strategies like mergers & acquisitions, collaborations, and partnerships to get a strong foothold in the market. 

Manufacturers are focusing on opening new retail outlets to strengthen their distribution channels and improve their revenue. To meet the rising demand of the consumers, companies are launching a variety of different products with different features to get a stronger foothold in the market.


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