The tampon is a type of feminine hygiene product used during the menstruation period by women to absorb the menstrual flow that occurs. These products, unlike sanitary pads, are structurally different and are inserted into the vaginal opening and expand on absorbing the discharged blood. The common choice of material for the manufacturing of these products are rayon and may sometimes have a blend of cotton. Though small in size, these are capable of absorbing a large quantity of fluid for the purpose it is used in.
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Key Players Segmentation
The major players operating in the global tampon market are Body wise (UK) Limited, Corman S.p.A., Edgewell Personal Care Company, First Quality Hygienic Inc., Lil-lets Group Limited, Johnson & Johnson, Kimberley-Clark Corporation, Procter & Gamble Co., Svenska Cellulosa Aktiebolaget, and Unicharm Corporation, among others.
The technological developments regarding the material used are the major drivers for the global tampon market. While these are mostly sold in all medical retail outlets and convenience stores, the growth of e-commerce and the ease of purchase and delivery are seeing the online sales of these grow at a rapid rate. Given the issues surrounding the disposal and waste management that come with these single-use products, the more eco-friendly variants, such as organic and biodegradable tampons may hold the major portion of the market in the coming years.
The global market for tampon faces healthy competition from other sanitary products and has led to a lot of product development in the past years. The increased awareness regarding menstrual health and hygiene is another market driver. Tampons aren’t a preferred choice due to the downsides, such as possible discomfort or infection and ill-effects of long term usage, but the newer products in the market with added specifications look to change this. This report on tampon market covers an in-depth analysis, including statistical and subjective data, along with the key market drivers, opportunities, and restraints that have positive or negative effects on the overall global market.
Market Segmentation of Tampon Market
The global tampon market has been segmented by the report on the basis of product type, material type, usage type, size, and distribution channel. Based on the different product types, the market is segmented into radially wound pledget and rectangular/square pads. On the basis of different material types, the market is segmented into organic cotton, rayon, and blended. The organic cotton segment held the highest market share in 2018 and will continue to do so as per the forecasts. The market is segmented into Digital/No Applicator and Applicator based on different usage type. The product segments under the sizes are given as mini, regular, and extra-large. The market is segmented into the online channel and offline channel on the basis of different distribution channels. The offline channel has been further segmented into supermarkets/hypermarkets, independent retailers, and others.
Regional Overview of Tampon Market
In terms of different regions, the market is segmented into North America, Europe, Asia Pacific, and the Middle East & Africa & Latin America. North America accounted for a majority of the market share in 2018 and is expected to display a similar trend in the coming years mainly driven by the changing preference of women towards feminine hygiene products. Further, the rising demand for organic and biodegradable tampons also contributed towards the expansion of the tampons market in North America. The regional market in Europe also held a significant market share in 2018, owing to new product innovations and product launches over the past years. According to the forecast based on the region-wise growth rates, the report estimates show that the Asia-Pacific region will witness the fastest growth.
Industry News of Tampon Market
In a move following years of campaigning, the value-added tax (VAT) on tampons, which were earlier taxed as “luxury” items, has been altered. The tax rollback of about 19% will include relaxation on all sanitary products, such as tampons, pads, and menstrual cups. This major move would greatly alter the European sanitary products market landscape.
Table of Contents – Major Key Points
Chapter 1 Preface
Chapter 2 Executive Summary
Chapter 3 Market Dynamics
Chapter 4 Global Tampon Market, by Product Type
Chapter 5 Global Tampon Market, by Material Type
Chapter 6 Global Tampon Market, by Usage Type
Chapter 7 Global Tampon Market, by Size
Chapter 8 Global Tampon Market, by Distribution Channel
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