China Hainan FTZ Travel Trade Show Concludes with 97 million Tourism Sales

On NOV 24 Afternoon, the fourth Hainan World Leisure Tourism Expo 2019 (HWLTE2019) closing and awarding ceremony was held in Hainan International Convention and Exhibition Center. The three-day travel trade show attracted more than 1,000 exhibitors and buyers from 38 countries and regions and 27 Chinese provinces, cities and autonomous regions, covering a total exhibition area of 20,000 square meters. During the HWLTE2019, more than 4,000 matchmaking meetings, seminars and promotional activities were held at the event, with a total intentional deal of about 470 million RMB, the number of visitors has reached about 210,000 person-times, and about 97 million RMB worth tourism products were sold at the exhibition.

During the ceremony, the organizing committee presented awards to Best Organizations, Best Sales, Best Culture and Tourism Integration Innovative, Best Creative, Best Booth Design and Best Popularity awards to winning exhibitors from home and abroad, including Beijing, Sanya, Haikou, Shaanxi and other culture and tourism administrations and enterprises. Iceland is been awarded as the Guest Country of Honor of HWLTE2019.

The HWLTE2019 is MICE dominating, and featuring with Leisure & Holidays, Health & Wellness, Cultural Tourism, Festival Tourism, Educational Leisure Tourism, Sports Leisure Tourism, Photo-shooting Tourism, Smart Tourism, Marine Tourism, Tourism Equipment and other related leisure tourism contents, in fulfilling the goal of crafting an integrative leisure tourism gala with “Trade + Exhibition & Sales + Travel + Entertainment + Shopping”.

The exhibition set up the Hainan Leisure Tourism exhibition area, Home & Abroad Tourism exhibition area and other theme areas. Hainan area mainly showcases Hainan’s achievements of overall tourism construction, rural tourism and tourist towns, ethnic minority villages, star scenic areas, forest parks, coastal parks, ecological parks and other outstanding examples of Hainan tourism construction as well as Hainan 5A tourist attractions in particular. The Home & Abroad Tourism area presented not only traditional tourist routes, equipment and attractions but also includes self-driving and outdoor tourism supplies, to provide an international platform for citizens and visitors to experience the latest trends of international leisure tourism.

The HWLTE2019 has showcased multiple leisure tourism elements, combines exhibition visiting, cuisines, art performances, entertainments, orienteering sports and Esports for citizens and visitors to not only experience the new fashionable tourism experience on-site but also various interactive activities, such as Leisure Travel Photography Show, Parent-Children Orienteering Sports, Exhibitors Promotional Activities, Guest Country Promotion Event, Esports Carnival, MICE Hainan Travel Trade Fair 2019, etc. 

During the event, the Esports Carnival held a three-day Esports tournament for Esports teams competing on games like Honor of Kings, League of Legends, etc. which have brought young visitors an intense and exciting esports feast.

The MICE Hainan Travel Trade Fair 2019 drove for positive results, high-professionalism is a notable point at the fair. During the business matchmaking segments, buyers and conventioneers have led to about over 300 MICE intentional cooperation projects that about to implement in Hainan, which is expected to bring more than 10,000 overseas tourists to visit Hainan in 2020. On NOV 24 to 25, the organizing committee has hosted an in-depth fam-trip for hosted buyers to visit Haikou, BOAO, Sanya and other scenes to further explore Hainan’s tourism resources and seek more business opportunities.

E-raffles, sports matches, equestrian, cultural performances have drawn great attention among citizens and visitors from home and abroad at the same time, which leaves a wonderful conclusion for the three-day memorable tourism gala at the very south of China – Hainan International Tourism Island.

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