Communication, both internal and external, is an essential element for the development and proper functioning of any company, regardless of whether it is a start-up or a long-haul company. Every company has to design and implement a communication plan that always takes into account public relations, an essential aspect in any communication strategy. These allow strengthening the links between the company and its different audiences and generate reputation through different tools, one of them being the press releases.
Reliable Press releases service constitutes a basic technique in the relations of companies with the media. Despite being a fairly conventional tool, they still have an essential role in the communication of start-ups, SMEs and large companies. This is a written document that companies send to the media to inform them of news of interest about them, whether it is a new achievement, the launch of a product or news at the address. The main objective of the press releases is that their content be published in the media.
However, appearing in the media is not easy. A journalist receives between 100 and 400 press releases every week, of which 98% are discarded, which means that sending a statement does not guarantee a space in the middle.
Why distribution press releases are more important than ever
Senmer News Wire Press releases services have changed since a lot of time, especially since companies understand the importance of online marketing. But to use a press release effectively, the press release approach and the strategies used are very important. These are some of the main reasons why press releases have become so important:
– Advertise a new product or service
If you want to announce a new product or service, you can write a press release and you can immediately see your news found in the main search engines and social networks by using a press release distribution service. This also allows you to address thousands of journalists.
– Improve brand image
Because it has become so easy to publish and distribute a press release, companies can easily send as many communications as they wish. Posting more press releases more frequently is a good way to improve the image of your brand.
– The images help boost interest
Press releases now include images, videos and other multimedia elements, which mean that you can transmit your messages and news in a more interesting way than ever.
– Instant World Distribution press release
Before online press releases became common, most press releases were sent only to journalists. If they were not considered worthy of mention in the press, they lived in a folder, at someone’s desk or at the reception of a building.
Now, an affordable press release service can be distributed to millions of people around the world instantly via email and social networks. Companies like Iberian Press get your press release to reach the most interesting media and influencers in your sector, which optimizes your time.
– Expand public knowledge
By adding links to other web pages in a press release, companies can direct readers to more information about what they do.
About Senmer News Wire
Senmer News Wire Offers Affordable Press Release Service from 2013, including Professional Press Release Writing, Submission & Distribution service. Serviced more than 900 global clients, and 60% are regular customers. And have helped most of their clients to boost their business online successfully. Senmer News Wire also offers White Label Press Release Distribution for resellers and agents. Your press release will not be published on www.Senmer.com, and our brand will not be mentioned in your press release and report.