Digital | Online Advertising Market – 2019-2025
Digital | Online Advertising Market
The Digital | Online Advertising market is expected to register a CAGR of 10.2% during the forecast period, 2019-2024. The increasing technological advancements coupled with increasing digital spending by enterprises is expected to drive the online advertisement market over the forecast period.
- Digital | Online Advertising is defined as marketing advertisements, which are delivered through the internet on both desktops and mobiles. There are different types of Digital | Online Advertising, such as banner advertising, video advertising, search engine advertising, and social network advertising.
- Over the years, technological developments with regards to the internet, combined with its increasing commercial use and the rapidly growing number of internet users across the world, shaped the evolution of Digital | Online Advertising and produced different forms of digital advertising. It also introduced new advertising business models, market levels, and players.
- The number of users of social media, such as Facebook, Instagram, and Twitter, are exploding every day and the companies are also collecting crucial data about the user’s personal information, product search, and usage pattern. And with the help of this information, they are initiating personalized and targeted ads that are useful for the user.
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Digital | Online Ad Industry Share With Top Key Players:
Scope of the Report
Digital | Online Advertising is a marketing strategy adopted by various organizations, which involves the use of the internet as a medium to obtain website traffic, and target and deliver marketing messages to the right customers.
This report provides comprehensive analysis of
Key market segments and sub-segments
Evolving market trends and dynamics
Changing supply and demand scenarios
Quantifying market opportunities through market sizing and market forecasting
Tracking current trends/opportunities/challenges
Opportunity mapping in terms of technological breakthroughs
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Key Market Trends
Mobile Platform to Witness High Growth
- The number of smartphone users is exploding across the world. Owing to this, the advertisers are more focused on offering mobile web-based advertisements, which are expected to have a positive impact on the market growth.
- This tremendous shift toward smartphones compelled the industry players to focus ads on mobile platforms than desktops or laptops, as consumers have been widely preferring smartphone devices over laptops or desktop due to convenience and portability.
- Furthermore, through smartphone web-based ads, the company will not only generate leads but it also helps in understanding consumers’ usage pattern. This may help in enhancing the advertisement, thereby having a positive impact on market growth.
North America Occupies the Largest Market Share
- With the rapidly increasing investments associated with digital ads, particularly, online advertisements are expected to drive the growth of the market studied in the North American region. Moreover, the region consists of highly aware and mature consumers in terms of smartphone usage and online activity, which creates many opportunities for advertisers.
- Furthermore, e-commerce giants in the region, such as Amazon, is investing heavily in the region to increase its market share. Many users in North America are now searching for products more on Amazon than on Google, compelling advertisers to invest in online ads in the company.
- Notably, advertisers are likely to spend more on online advertisements than any other medium in the North American region, due to the presence of large and potential audiences online.
The Digital | Online Advertising market is highly competitive, owing to the presence of many large players in the market operating on a global scale. The market appears to be moderately concentrated, with major players adopting key strategies, like mergers and acquisitions, and service innovation. Some of the major players in the market are Google LLC, Facebook Inc., Twitter Inc., among others.
- September 2018 – Twitter Inc. announced more than 50 new media partnerships to expand its premium video content offering in the Asia-Pacific region, including Channel 7, Buzzfeed, Vice, SBS, and Bloomberg. The partnership provided brands access to its massive community on the platform.
- June 2018 – Google LLC rebranded its advertising business, which expanded the capability to diverse small scale businesses, thereby, enabling to reach more consumers as compared to the existing base.
The study is a source of reliable data on:
Market segments and sub-segments
Market trends and dynamics Supply and demand
Market size Current trends/opportunities/challenges
Value chain and stakeholder analysis
Customization of the Report
- Value chain analysis
- Consumer behavior analysis at country level
The report includes six parts, dealing with:
1.) Basic Information;
2.) The Asia Digital | Online Advertising Speaker Market;
3.) The North American Digital | Online Advertising Speaker Market;
4.) The European Digital | Online Advertising Speaker Market;
5.) Market Entry And Investment Feasibility;
6.) The Report Conclusion.
Table of Content: Digital | Online Advertising
1 Study Coverage
2 Executive Summary
3 Breakdown Data by Manufacturers
4 Breakdown Data by Type
5 Breakdown Data by Application
11 Company Profiles
12 Future Forecast
13 Market Opportunities, Challenges, Risks and Influences Factors Analysis
14 Value Chain and Sales Channels Analysis
15 Research Findings and Conclusion
The key insights of The Report Research:
1.The report Research provides key statistics on the market status of the Digital | Online Advertising manufacturers and is a valuable source of guidance and direction for companies and individuals interested in the industry.
2.The report Research provides a basic overview of the industry including its definition, applications and manufacturing technology.
3.The report Research presents the company profile, product specifications, capacity, production value, and 2019-2018 market shares for key vendors.
4.The total market is further divided by company, by country, and by application/type for the competitive landscape analysis.
5.The report Research estimates 2019-2025 market development trends of Digital | Online Advertising industry.
6.Analysis of upstream raw materials, downstream demand, and current market dynamics is also carried out
7.The report Research makes some important proposals for a new project of Digital | Online Advertising Industry before evaluating its feasibility.
Reasons to Purchase this Report:
* Analyzing the outlook of the market with the recent trends and SWOT analysis
* Market dynamics scenario, along with growth opportunities of the market in the years to come
* Market segmentation analysis including qualitative and quantitative research incorporating the impact of economic and non-economic aspects
* Regional and country level analysis integrating the demand and supply forces that are influencing the growth of the market.
* Market value (USD Million) and volume (Units Million) data for each segment and sub-segment
* Competitive landscape involving the market share of major players, along with the new projects and strategies adopted by players in the past five years
* Comprehensive company profiles covering the product offerings, key financial information, recent developments, SWOT analysis, and strategies employed by the major market players
* 1-year analyst support, along with the data support in excel format.
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