Coral Gables, Fl – November 28, 2019 – Many kids who suffer from urinary incontinence face embarrassing moments and even bullying at school. To save their honor, Isabella and her mom donned their superhero attire and came out with ‘Hidden’, the special underwear with private pockets to keep those all-important extra supplies!
Watch out for Hidden’s launch on Kickstarter this month! Daytime urinary incontinence afflicts 17-20% of children. What’s of even greater concern is that 40% of kids with urinary incontinence reported getting bullied because of it. According to the National Institute of Neurological Disorders and Stroke (NINDS), spina bifida is the commonest neural tube deficiency in the United States.
Hidden’s My Private Pocket is an underwear with pockets to carry important stuff: liners, backup undies, wipes, medical supplies such as a catheter, etc. Thus, no more embarrassing moments at school and playgrounds! What’s more, the product comes in many colors and designs for boys and girls, in themes such as space, ice cream or other cool colors.
The story of Hidden is intertwined with that of Isabella, who was born with a fatty lump on her back, a sign of spina bifida occulta with tethered spinal cord syndrome. She reportedly underwent surgery at 3 months of age, but later on, her progressive condition led to bladder incontinence. In school, she was often embarrassed and wondered if her spare undies could be kept unnoticed.
The idea to create Hidden was thus born. The novel product is originally intended for kids between ages 5-12 years, who suffer from conditions such as spina bifida occulta, or tethered spinal cord, overactive bladder, incontinence, or those prone to bathroom accidents.
Hidden is unlike many other brands that sell absorbent panties. It is the only product with a pocket that can transform into a bag, and the product can be adapted for many medical conditions. Hidden also comes in many cool designs that children will love to wear.