Barbecue Sauce Worldwide Market Analysis, Demand, Key Players Review, Business Statistics and Forecast to 2023

Barbecue Sauce Market Global Information by Form (Liquid, Paste and others), Flavor (Sweet, Sour, Spicy and others), Specialty Attributes (Organic, Gluten-Free, Non-GMO and others), Distribution Channel

Market Overview

Global Barbecue Sauce Market is used as a marinade, flavoring sauce, condiment, basting, and a topping over the cooked meat to improve its taste. Additionally, the barbecue cooking style mainly for cooking pork, beef ribs, and chicken. The ingredients used in the manufacturing sauce vary widely, but most include tomato paste, vinegar, or mayonnaise as a base, along with onion powder, liquid smoke, spices including mustard and black pepper, and sweeteners. An increasing number of non-vegetarian people globally owing to its nutritional value, the trend of consuming barbecue food is increasing, which is resulting in a robust demand for barbecue sauces.

The global market for barbecue sauce is estimated to expand at a most lucrative CAGR during the forecast period. This growth is predicted on the back of the robust demand for the sweet and sour sauces from the global population. Additionally, the increase in disposable income and change in eating patterns especially in the developing areas, are driving growth of the worldwide barbecue sauce market.

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Key Players

Some of the key players profiled in the global Barbecue Sauce Market are Kraft Foods Inc. (U.S.), ConAgra Foods, Inc. (U.S.), Sweet Baby Ray’s (U.S.), KC Masterpiece (U.S.), J Lee’s Gourmet Bbq Sauce Inc. (U.S.), Memphis Barbecue Co (U.S.) and Killer Hogs (U.S.)

Industry News

In 2019, JuneShine expanded its presence to the Texan city by introducing a delicious new sauce that has hit the market — Booch-BQ. This is a limited-edition kombucha-sauce with a unique taste. The introduction of newer sauces with different flavors is estimated to drive market growth.

In 2019, St. Louis-based Halo+Cleaver, known for its line of sauces and rubs, has announced its expansion across several places by entering into a new deal with Dierbergs Markets. Also, both the companies announced the brand would launch three sauces very soon.


Further, rising awareness about the benefits of consuming fresh and roasted food is augmenting growth of the market globally and especially in developing countries. Emergence and availability of flavored barbeque sauces by keeping its natural and regional tastes are boosting its adoption and likely to drive market growth. In addition to this, the adoption of the ingredients such as jalapeno, salsa, and soy improve its inclination toward the regional taste; thus, the products are witnessing a surge in adoption. Also, these factors are estimated to offer several opportunities in future years.

Low production cost, coupled with high returns-based demands, is encouraging several key players to enter into the market by launching new products as well as a new flavor. Furthermore, increasing focus on R&D has positively impacted this market growth as it is helping the manufacturers to introduce newer and innovative flavors and products. Such factors are estimated to offer several opportunities for the key players in the future period. Additionally, the key players are increasingly inclined towards enhancing the production of organic and non-GMO barbecue sauce. Also, the product improvisations for improving the shelf-life of the product, coupled with its and availability, are the critical focus areas driving growth of the global barbecue sauce market.

Regional Analysis

North America is estimated to remain dominant in the global Barbecue Sauce market in the coming period, trailed by Europe. The growth of both regions is attributable to the increasing consumption of roasted and barbecued food, coupled with the strong presence of key players in the region. However, the market in the Asia Pacific is estimated to expand at a most lucrative CAGR during the forecast period owing to changing eating patterns coupled with increasing demand for cross-culture cuisine in the region. Additionally, the rising adoption of barbecue sauces for its taste and texture in the region to serve and enhance the taste of fast food is estimated to remain the same during the forecast period.

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