Sports Drinks Market 2019-2026
The latest report on the global sports drinks market projects a steady growth in the CAGR during the forecast period. As per the report, the key factors driving the sports drinks market are the introdcution of new flavours with additional health benefits, the shift in lifestyle of its consumers towards healthier alternatives like enrolling in fitness clubs and eating healthy, and so on. Sports drinks have always been a favourite with global atheletes, the demand from these quarters remains to be one of the key drivers of the market.
Athletes that actively train or compete in tournaments keep losing water and electrolytes by sweating, which reduced their energy. Sports drinks are beverages which are consumed by athletes and other active people in order to help them maintain their energy and water and electrolytes in the body befor and after a workout or tournament. Inreasing awareness about health, as well as the importance of proper hydration, is one of the drivers of the sports drinks market. Beverage companies in the Asia Pacific segment are focusing on increasing the demand for sports drinks through catchy endorsements featuring popular athletes, which is positively driving the market in the region.
As per the market report, the demand for functional drinks is expected to rise at a fast rate owing to increased consiousness about health and healthy food and drink alternatives. In developed markets, sports drinks have now gone from being quick refreshments to convenient nutrient and food supplement products. On the other hand, availability of alternatives like healthier tea options may hinder the growth of the sports drinks market.
Major players in the global Sports Drinks market include:
Guan Sheng Yuan
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On the basis of type, the sports drinks market is segmented as hypotonic sports drinks, isotonic sports drinks and hypertonic sports drinks.
On the basis of application, the sports drinks market is segmented as supermarkets and hypermarkets, convenience stores, drug stores, online and others.
On the basis of region, the sports drink market is segmented as North America, Europe, Asia Pacific, Southeast Asia, Central and South America, Middle East and Africa and other regions.
The North American segment is further segmented into United States, Canada, Mexico and the rest of North America. The European segment is further divided into Germany, UK, France, Italy, Spain, Russia and Poland. The Asia Pacific segment is further segmented as India, China and Japan. The Southeast Asian segment is further divided into Malaysia, Singapore, Philippines, Indonesia, Thailand and Vietnam. The Central and South American segment is further divided as Brazil, Mexico and Colombia. Finally, the Middle Eastern and African segment is further divided as Saudi Arabia, UAE, Turkey, Egypt, South Africa and Nigeria.
The sports drinks market is leading in segmnets like North America, followed by Europe – areas where fitness is a lifestyle. The Asia Pacific segment is expected to grow as a sports drink market during the forecast period.
Coca Cola announced the launch of its sports drink Powerade in India in competition to the existing Gatorade by rival company, PepsiCo. The move has come when more and more consumers are looking for beverages that offer more than just sweetened and fizzy drinks.
Table of Contents:
1 Sports Drinks Market Overview
2 Global Sports Drinks Market Landscape by Player
3 Players Profiles
4 Global Sports Drinks Production, Revenue (Value), Price Trend by Type
5 Global Sports Drinks Market Analysis by Application
6 Global Sports Drinks Production, Consumption, Export, Import by Region (2014-2019)
7 Global Sports Drinks Production, Revenue (Value) by Region (2014-2019)
8 Sports Drinks Manufacturing Analysis
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