Event Management Software Market Highlights:
The global event management software market is touted to achieve a valuation of USD 14.56 billion by 2025 and expanding at 11.68% CAGR over the forecast period (2019-2025), asserts Market Research Future (MRFR) in its comprehensive study. The study further includes drivers that are backed by some excellent factors, which are contributing to the event management software market to chart its course towards the future easily.
The expansion of the event management software market can be accredited to the mounting demand for these for an essential and useful way of communication between clients and companies. A lot of various companies, universities, government, public/private associations, agencies, and other hospitality sectors conduct events all over the world and are now making the use of software, which is thriving the market.
Event Management Software Market, in today’s time, is one of the solutions, which offers all solutions is an association with the planning at a single platform. Through this, an event planner can easily record events online, can send email and event information to the target audience, follow appropriate venues with accessibility with an associated cost, manage sessions, and can conduct surveys to comprehend the feedback. Also, it can create a customized environment for attendees to do interaction with speakers as well as with other audiences. All these features are gathering the sheer popularity, which is thriving the market to grow exponentially.
The escalating number of event management applications in mobile phones is likely to drive the event management software market as it offers options to manage the features easily and to evaluate the tool for estimating generated ROI from the event. With this, the growing internet services on the mobile platform are also to drive the increasing number of smartphone users worldwide, which gives a push to the Event management software market.
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Major Key Players:
MRFR recognizes the key players in the global event management software industry as Cvent, Inc., etouches, Centium Software, Eventbrite, Certain Inc., Ungerboeck Software International, Bizzabo, The Pulse Network, Active network LLC, and Webconnex.
Event Management Software Market Segmentation:
The segmental analysis of the global event management software solutions has been studied among the segments of software, deployment, and application.
- In terms of software type, the market segments into the event, event marketing, on-site technology, analytics software venue sourcing, registration, and many more.
- In terms of deployment, the market categorizes into on-premise and cloud.
- In terms of application, the market includes corporate, education, association, government, and many more.
- On the other hand, according to the MRFR study, it is estimated that more than 2 billion people are using a smartphone for their use. The technological innovation, high accessibility, decrease in smartphone price, and high involvement of social media in users’ routine life is motivating the smartphone market as well as the Event Management Software. Such a high contribution of smartphones is attracting more developments in the mobile application industry to achieve a maximum number of people at a time, thus helping the market to expand during its growth period.
- On the flips side, the lack of awareness in emerging economies with lack of technical expertise, a growing number of cyber-attacks threatening the privacy and security of the data are some of the challenges that are being faced by event management software solutions and may restrict the market growth in the coming years.
The regional analysis of the event management software market has been studied for North America Europe Asia-Pacific and the Middle East & Africa.
Among these, North America observed a high growth rate for the event management software market. With the presence of significant events management companies such as Cvent, etouches, Ungerboeck, Bizzabo, and others, the market is growing with the need for technically advanced solutions to serve rapidly as well as the successful implementation of various types of event management software using cloud deployment. These are the significant factors fueling this market growth in the region.
Europe region consists of vast culture, political, and business landscape differences. Countries such as Germany, UK, France, Spain, Italy, and Sweden are the significant revenue-generating countries in the region. However, Germany and the UK after Sweden are the English spoken countries, which are thereby attracting well-known market players to invest in the software market of these countries.
On the other side, the event management industry in Asia-Pacific is viewing a slow growth rate during the forecast period. Due to a lack of knowledge on technicality and benefits of event management software and a high-level approach to traditional methods of event, planning is the crucial reason for this sluggish growth in the region. The countries like China, Japan, and South Africa are not foreign business-specific countries.
Table of Contents
1 Market Introduction
1.2 Scope of Study
1.2.1 Research Objective
1.3 Market Structure:
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List of Table
Table 1 Global Event Management Software, By Type, 2016-2025 (Usd Billion) 21
Table 2 Global Analytics Event Management Software,2016-2025 (Usd Billion) 22
Table 3 Global Event Registration Management Software, 2016-2025 (Usd Billion) 23
Table 4 Global Event Marketing Management Software, 2016-2025 (Usd Billion) 24
Table 5 Global On-Site Technology Event Management Software, 2016-2025 (Usd Billion) 25
List of Figure
Figure 1 Global Event Management Software, 2016-2025 20
Figure 2 Global Analytics Event Software, 2016-2025 (Usd Billion) 22
Figure 3 Global Event Registration Software, 2016-2025 (Usd Billion) 23
Figure 4 Global Event Marketing Software, 2016-2025 (Usd Billion) 24
Figure 5 Global On-Site Technology Software, 2016-2025 (Usd Billion) 25
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