The global connected toys market is expected to rise in a significant manner. Key factors attributing towards the growth include increasing adoption of Science, Technology, Engineering and Mathematics (STEM) toys, higher disposable income and easier availability of connected platforms are likely to propel the market size in the coming years.
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Major Key Players
Besides being a source of the entertainment, these toys help parents in tracking the whereabouts. Further increase in the number of internet users and growing popularity of these toys due to compatibility with smartphones and tablets are driving the growth of connected toys market across the world. Children’ toys have revamped from simple, stuffed bears to smart connected toys and booming technology has further enhanced the popularity of various hand-held devices such as smartphones and tablets which can be used together with these connected toys.
Connected toys are widely used everywhere and are becoming more popular due to being interactive playing and educational devices. However, increased cost of connected toys and lack of safety and security of these toys might hinder the market from growing in the future.
The market for connected toys has been segregated into type and application. Based on the products, the market has been divided into Smartphone-Connected Toys, App-Connected Drones, Console-Connected Toys and Tablet-Connected Toys. Based on the application, the market has been segmented into 2–5 Years, 6–8 Years, 9–12 Years and teenagers. Children aged between 9–12 years accounts the largest market size and will continue to enjoy its dominance as well. Toys for the age group of 9–12 years children allow them to demonstrate their personality and kids of this age group actively get involved in fast-paced games, play musical instruments, use tablets etc to enhance their problem-solving skills.
Detailed Regional Analysis
The global market of connected toys has been considered across Northern America, Europe, India, Japan, China, and Southeast Asia, Middle East Africa. North America anticipates holding the maximum market share during the projected period mainly due to innovative initiatives for connected toys which include Artificial Intelligence, Machine Learning and voice and speech recognition. All these factors together drive the growth of connected toys market in the North American region. Also growing funding, increasing customer base and supportive environment for innovation and research are some other factors attributing towards the growth of connected toys market in the coming years. APAC is also anticipated to hold prominent position in the global market due to availability of advanced and high-tech electronic toys, growing technology, and easier availability of these toys through online and offline ways of distribution. With the growing acceptance of smart technologies in the world, the connected toys market is also expected to grow at a higher CAGR in the years to come.
The increasing popularity of connected toys across the globe has inspired the key players to form different strategies such as new products launches, expansion etc in the future with an intention to increase its market revenues and enhance their footprints in other regions. The connected toys market report offers a detailed analyse of the current and future market trends observed that are expected to influence or hinder the overall market in the coming years.
Table of Contents – Major Key Points
1 Market Overview
2 Manufacturers Profiles
3 Global Connected Toys Sales, Revenue, Market Share and Competition by Manufacturer (2017-2018)
4 Global Connected Toys Market Analysis by Regions
5 North America Connected Toys by Country
6 Europe Connected Toys by Country
7 Asia-Pacific Connected Toys by Country
8 South America Connected Toys by Country
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