Dec 20, 2019 – The secondary sneaker market is projected to hit $6 Billion by 2025 based on an analysis by Cowen & Co. The growth is driven by ongoing partnerships between brands collaborating with influencers such as Kanye West and Travis Scott to release very limited sneakers. A recent push by brands to collaborate with international artists such as Edison Chen and Big Bang’s G-Dragon has driven the demand in Asian markets to unprecedented highs.
Coined as the “Expedia for Sneakers” by early adopters, Plugd allows buyers to shop on their favorite marketplace and consignment stores all in one place. Plugd gives users confidence when purchasing by providing real-time price comparisons, availability, and even shipping/tax information.
“With the limited supply of highly sought after Yeezys, Air Jordans, and Travis Scotts spread thinly across the globe, buyers are limiting themselves when they shop at one store or one marketplace. By shopping with Plugd buyers have a much higher chance of finding a particular shoe they want and usually at a better price,” says Raymond Ma.
Ma, a longtime sneakerhead, partnered with Co-founder Robert Niimi to address issues that Ma had faced while amassing a collection of hyped sneakers.
“Pricing and availability deviated significantly between the different stores and marketplaces. I would find myself checking five or six different sites before making every single purchasing or selling decision,” says Ma.
Coincidently, Niimi had previously made a ride-sharing price comparison app that was acquired in 2018 and suggested the idea of making a similar app for sneakers.
Ma and Niimi introduced an early prototype of Plugd to sneaker communities on both Facebook and Reddit and knew they were solving a problem that others also had based on the comments, feedback, and support they had received. Within months, Plugd had thousands of active users among its web and mobile platforms.
Plugd is currently available via web, as a Chrome Extension, and on Android / iOS. It is currently integrated with reputable ship-to-verify marketplaces and consignment stores such as StockX, GOAT, Stadium Goods, Flight Club, and Sole Supremacy. Integration with marketplaces and stores outside of the United States is underway as the platform looks to expand its global reach.
Getplugd.com was founded earlier this year by Robert Niimi and Raymond Ma and is based in Los Angeles, California. Plugd is on a mission to help people find sneakers at the best prices and in the most convenient fashion.
Universal Link: https://plugd.app.link/getplugd