London, UK – Leading Israeli entrepreneur, businessman, and founder of dozens of companies, Amir Bramly holdings consists of various businesses, which have both partial and complete holdings. In his extensive business career, Bramly has made some significant exits by selling his majority shares to leading public or well-known international institutions and private investment sector and, in doing so, has accumulated shares value of hundreds of millions of dollars.
Along with his growing businesses activity (both buying and selling), Bramly has become widely known and recognized for his innovative and pioneer entrepreneurship, not only by field of business activity, but also by financials modeling and structuring which demonstrated a consistent high profit and yield.
Bramly is known as a very active businessman and active philanthropist, supporting communities in need, including: donating to teenagers in risk, organizations which support women who have experienced violence, cancer patient support organizations, and promoting social agendas to execute economic reforms in order to reduce and minimize the socioeconomical differences between the rich and the working people. Bramly’s approach helped to generate growth opportunities to mid and low-income level sectors by law and government policy.
On 2015, the “Jerusalem Prize for Entrepreneurship” was granted to Amir Bramly business group by the Minister of Economy as appreciation to his contribution to the Israeli economy, the innovative entrepreneurs, and to the support of the SMB’s in Israel. In addition, Bramly business group was a member of the “Globes Dun’s 100,” which rates and nominates leading companies in the Israeli economy.
In the business community, Amir Bramly is known as a brilliant problem solver and a discreet “behind the scenes” advisor. Over the years, Bramly has been a consultant to major businessmen and financial institutions.
Amir Bramly business group has always been counted on as a strong and unique organization on Israel’s business landscape, which is engaged in investments, entrepreneurship, and diversity of financial channels. Amir Bramly group’s business portfolio has always spread over a broad spectrum of activities: Financing and Finance; Investments; Insurance Services; Business Support and Consultancy Services; Credit Risk and Business Viability Assessment; Recycling and Ecology; Retail and more. This spread and versatility was not only demonstrated through business activity, but also by business stage, size, location and other diverse factors, which have all been a part of his risk management strategy to minimize the group risk and exposure.
For years, Amir Bramly has lectured in major economic conferences in his field of specialties, including:
• Maximizing and increasing corporate profits;
• Analyzing financial and operational risks;
• Identifying new business opportunities;
• Business consulting & analysis.
Among Bramly’s known companies and exits, the following have been reported and estimated by leading economic and business media and press:
EZBOB UK – Largest online lending platform for online business in UK
Wobi Insurance – Leading insurance and saving aggregation agency
Hagshma Fund – Top private real estate asset management firm
Expo Fund – Real estate financing fund
Extreme Credit Systems – Software corporation specializing finance and banking
Silver-way Credit Cards – Credit card platform allowing clients to split payments on POS
Double-check – Strategic consulting service firm
WTP – Waste to product – Recycling advance technology for municipal needs
EZBOB UK – Bramly estimated exit in share value of 70 million USD
Partners – Oaktree Capital, Leumi Bank, The UK Government Angel Co-Fund
EZBOB became the largest online lending platform for online business in the UK, lending over 200 Million GBP. Ezbob’s platform is customized for RBS risk requirements and to date, Ezbob’s lending experience includes having processed over 60,000 SME loans and has completed 10,000 full loan cycles. During the early years of growth, Amir Bramly was the main credit risk consultant whom developed the first credit score and methodology to significantly reduce the default rate.
Wobi Insurance – Bramly’s estimated exit share value of 67 million USD
Partners – White Mountain Insurance Group
Wobi is an innovative insurance and financial products aggregation and comparison platform, which was transformed the way consumers buy insurance policies and aggregate their savings and pensions online. The company had one of the fastest growths and market penetration in the insurance industry on the Israeli markets.
Hagshma Fund – Bramly’s estimated exit value of 48 million USD
A private investment platform, Hagshama invested approximately 1 Billion USD in real estate worldwide, and was pioneer crowdfund company in the Israel business arena. The platform was innovative by allowing small and mid-level investors to gain and be part of investment opportunities, which was kept to millionaires only. Amir Bramly was part of the original group of founders.
Expo fund – Estimated accumulated loan book of over 100 million USD
Expo is a leading non-bank credit fund providing credit against real-estate collaterals in Israel. The fund was established by Amir Bramly and Avi Deoitsche as a response to growing market need and demand for non-banking collaterals backed financing. The platform includes its loan book and has been purchased by his partner, Avi Deoitsche, who still controls the fund.
Extreme Credit Systems – Specializes in providing financial institutions turn key full solution for credit scoring and processing.
Silver-way Credit Cards – A credit card payment platform which allows all credit card holders to split payments to up to 24 monthly payments at the point of sale in a fully automated process.
Double-check – A service and product company which provided real time analysis to companies and business using a cutting-edge technology and self-developed algorithm to perform analysis for the business strength and probability of default within minutes. The software, named Ibex Pro, uses also a segment base coemption of business financial and operational KPI’s.
WTP – Waste to Product – A recycling factory which uses an advanced technology to reduce the cost of recycling process, while significantly increasing the output recycled materials and, as a result, can be used in high percentage in recycled plastic products.
Among Bramly’s hobbies are motorsports and car race driving. Every few months, for example, Bramly participates in an Amateur Race Cap in Europe, and also participates in few rally races in Israel. As part of a business group, Bramly was the owner of a sport driving school and invested a great deal of money in order to promote motorsport in Israel.