OJESH annual brand strategy was officially released

On December 10, OJESH, German skin care brand, held its first “Style Beauty Conference” in Shenzhen, China. The ceremony was star-studded, gathering experts and celebrities from science, fashion and the beauty industry.

Mr. Wang Jiayi, founder of the brand OJESH, Mr. Wen Yi, CEO of Germany Jassen Group, Mrs. Ning Rui, CEO of Germany Jassen Group in greater China, Dr. Ottmar Neugebauer, Chief Senior R&D Engineer, Xiao Jianfeng, Chief Operating Office of OJESH, Mr. Li, Vice President of Shenzhen Yasen Jinyuan Technology co., LTD., Stefan Leitz, Marketing Director of Jassen Group, Mr. Xiang Yu, Chief Brand Officer of OJESH, Dr. Lucie Merkle, Chief Representative of Bavarian Office in China, Mr. Lars Rose, President of KLAMBT Media Group and partners from OJESH global strategic alliance gathered together at this ceremony.

Brand annual strategy was released at the ceremony

Mr. Wang Jianyi gave a speech at the ceremony. He said that the original intention of OJESH was to be a brand that was needed. OJESH, originated from Germany, is showing millions of women their own natural beauty with OJESH.

Mr. Wang also said that product was the basis of brand competitiveness. OJESH would continue to take advantage of the trend and continue to expand through strategies in marketing, products, training and partners acquisition in 2020, achieving globalization and internationalization. 

Mrs. Ning Rui shared OJESH’s philosophy of happiness at the ceremony. She hoped to make everyone feel the warmth and happiness of OJESH to live a beautiful life both within and without.

Mr. Xiao Jianfeng reviewed the changes and development of OJESH in 2019. By the end of 2019, 23 million OJESH ampoules have been sold in 37 countries.

The brand building of OJESH has five major components: product marketing, channel marketing, influencer marketing, community marketing and brand marketing in 2020. He said that uniqueness was the driving force of a brand’s long-term development. And OJESH would continuously strengthen the brand identity and value in the future.

OJESHheadquartered in Germany, came to China in 2016 and set up its branch office in Shenzhen. It was supported by the German government. Dr. Lucie Merkle, the new Chief Representative of Bavarian Office in China, attended the ceremony and highly praised the products of OJESH and Jassen Group.

Mr. Wen and Dr. Neugebauer gave a professional representation of OJESH’s product research & development. They also indicated that OJESH would focus more on the research & development of new products in the future. 

Stefan Leitz, marketing director of OJESH, said OJESH would cooperate with more European brands in 2020 to increase its brand influence internationally.

Last but not least, Mr Lars Rose outlined the intensive cooperation between Klambt Media Group and Jassen Group in the future.

The first “Style Beauty Conference” presented a cross-over program full of interesting stimulations in all fashions. It is a showcase of its unforgettable and remarkable brand identity, as well as its extensive influence in the industry. 2020 is a year to look forward to for OJESH. 

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Company Name: Jassen Group Germany
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City: Nuremberg
Country: Germany
Website: www.ojesh.de