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smart #5 Completes First European Media Test Drive, Contemporary Adventurer Challenges Douro Valley’s Terrain

• International media across Europe, the Middle East, Latin America, and Asia experience smart’s first premium mid-size SUV in challenging Portuguese terrain

• The test drive event showcases smart #5’s versatile performance and premium features at Douro Valley

• Following the Hong Kong launch and Malaysia premiere, smart #5 continues its global rollout as the brand expands to 10+ new markets in 2025

Following the Hong Kong launch and Malaysia premiere, smart has successfully completed the first European media test drive of the smart #5 in Portugal’s scenic Douro Valley, welcoming more than 170 journalists and content creators from 19 nations across Europe, the Middle East, Latin America, and Asia. Over two weeks, the event demonstrated the capabilities of smart’s first premium mid-size SUV, showcasing the vehicle’s performance in real-world to global audiences.

smart #5 challenges Douro Valley’s Terrain

The smart #5 represents smart’s entry into the premium mid-size SUV market, completing the brand’s product portfolio alongside the smart #1 and smart #3. Positioned as a “Contemporary Adventurer,” the smart #5 is designed to go beyond urban boundaries and embrace nature’s challenges. The test drive event utilized the smart #5 BRABUS for dynamic driving assessments across the Douro Valley’s challenging terrain. The test routes covered approximately 300 kilometers, including a mix of winding roads, sections with notable elevation changes, and light off-road passages.

The smart #5 demonstrated exceptional performance across all conditions. Its double wishbone front suspension ensured balanced handling and ride comfort even during spirited driving on uneven surfaces. The vehicle’s five off-road driving modes (Adaptive, Sand, Snow, Mud and Rock), combined with high ground clearance of up to 197 mm and 500 mm wading depth, enabled confident handling off paved roads. The smart #5 BRABUS’s advanced 800-volt platform also delivered impressive fast-charging performance throughout the test drive.

Premium Comfort Combining Unconventional Design

The smart #5 is also showcasing the vehicle’s bold outdoor adventure design by Mercedes-Benz. The #5’s muscular, boxy silhouette embodies its outdoor character while maintaining smart’s signature design elements including panoramic halo roof and frameless doors. Inside, the sophisticated interior features zero-gravity seats, premium leather upholstery, and “First Class” rear seating with industry-leading headroom. The Sennheiser Signature Sound System provides an immersive audio experience that complements the journey.

Following the #5 BRABUS world premiere in Milan and the China launch at Auto Shanghai 2025, the European media test drive further brings #5 to global customers. As of April 2025, smart has expanded its business to 37 markets worldwide, across China and Europe, Southeast Asia, South Asia, Oceania, the Middle East, Africa, and Latin America, with expansion into 10 new overseas markets in 2025. In line with its brand claim “open your mind”, smart is bringing the premium experience of #5 to customers worldwide.

Disclaimer: Product specifications may vary depending on different market conditions. Please refer to the final specifications list when the product is launched in the local market.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Since the birth of the brand in the 1990s, smart has always maintained the vision of exploring the best solutions for future urban mobility. In late 2019, Mercedes-Benz AG and Zhejiang Geely Holding Group officially established smart global joint venture.

From 2019 to 2024, after the comprehensive renewal of its brand, products, and business model, smart successfully achieved the strategic objectives set for its initial five-year phase. Adhering steadfastly to the “China-Europe, Dual Home” global development strategy, smart has transformed into a leading premium all-electric intelligent automotive brand. It now boasts an expanding product matrix and a global footprint spanning around 40 countries and regions. In 2025, smart aims to boost its global business operations.

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Through Strategic Partnership with Juffali Automotive Company, smart Expands Its Global Footprint to the 39th Market by Entering Saudi Arabia

• smart announces strategic partnership with Juffali Automotive Company, a leading automotive distributor in Saudi Arabia and Mercedes-Benz’s official partner since 1959, marking its entry into Saudi Arabia, smart’s 39th global market and 5th in the Middle East region

• The collaboration will leverage Juffali’s established network of seven showrooms across key Saudi cities

• All three models – smart #1, #3, and #5 – will be available to Saudi consumers in the second half of 2025

Smart is strengthening its Middle East presence with today’s announcement of its entry into the Saudi Arabian market through a strategic partnership with Juffali Automotive Company, a prestigious automotive distributor with over six decades of experience representing Mercedes-Benz in the country. As smart designates 2025 as its “year of enhancing global operations,” this milestone expands the brand’s global footprint to 39 markets across diverse regions including China, Europe, the Middle East, Southeast Asia, Oceania, and Latin America.

Ms. Mandy Zhang, Global CMO of smart, said: “There’s something truly exhilarating about entering a new market for the first time – it never gets old for me. ‘open your mind’ encourages us to embrace new perspectives and boldly pursue the ‘power of firsts,’ and our entry into Saudi Arabia perfectly exemplifies this spirit. This country represents not only one of the region’s economic powerhouses but also a market increasingly focused on sustainable mobility solutions. We’re thrilled to work closely with Juffali to introduce Saudi consumers to smart’s distinctive blend of premium design and intelligent urban mobility.”

Saudi Arabia presents a compelling opportunity for premium electric mobility. Consumers show a strong affinity for German automotive engineering, particularly Mercedes-Benz’s heritage of premium quality and reliability, creating an ideal foundation for smart’s entry. While the country’s EV market is still in its early stages, market analysts project EV penetration will surge to 15.9% by 2030. smart’s products resonate perfectly with this transition toward sustainable mobility solutions.

Juffali Automotive Company has built a solid reputation in Saudi Arabia over the past six decades as the general distributor of Mercedes-Benz. With seven showrooms across Riyadh, Jeddah, Dammam, and Abha, it is known for delivering exceptional customer experiences that align perfectly with smart’s premium positioning.

A spokesperson from Juffali Automotive Company, emphasized: “Introducing smart to the Saudi market represents an exciting new chapter in our automotive portfolio. These vehicles offer precisely what Saudi customers are increasingly seeking – sophisticated urban mobility combined with intelligent technology. We look forward to showcasing the smart lineup across our network of showrooms, providing our customers with truly forward-thinking mobility options.”

smart car family image place holder

Saudi consumers will experience smart’s complete all-electric SUV portfolio in the second half of 2025. The rollout will feature three distinct models: the smart #1 (compact SUV) and #3 (coupé), alongside the all-new smart #5. The smart #5 marks the brand’s bold expansion into the premium mid-size SUV category, positioned as a contemporary adventurer. With this comprehensive lineup, smart is well-prepared to meet the diverse needs and preferences of Saudi customers.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
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Country: China
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iSpecimen (NASDAQ: ISPC) Just Engineered A Game Changing Deal That Includes A $200 Million Treasury

Sometimes the market delivers gifts—but only to those paying attention.

That’s the story unfolding right now around iSpecimen Inc. (NASDAQ: ISPC), a microcap life sciences company that just made one of the boldest capital strategy announcements in recent memory. On Wednesday evening—after the market closed—iSpecimen unveiled its plan to establish a $200 million digital treasury focused on capital preservation, liquidity, and long-term growth.

The market, as of now, hasn’t priced it in.

ISPC shares closed the regular session yesterday at $1.80. But pre-market on Thursday, the stock dropped to $1.35. A surprising reaction—until you realize that most retail traders can’t act on pre or after-hours news, and institutions tend to wait for confirmation. In other words, the price didn’t drop in response to the news. It dropped because most of the market didn’t see it.

That kind of disconnect doesn’t happen often. And when it does, it’s worth looking closer.

A Strategy Built to Scale

This isn’t a vague shift or a buzzword-laden announcement. iSpecimen is building an institutional-grade financial engine, starting with Solana as the foundation for its treasury structure. The reasons are technical and strategic: Solana is one of the most performant platforms available, with extremely low transaction costs, rapid execution speeds, and a developer-friendly framework that enables scalable, secure infrastructure.

In short, this isn’t about chasing trends. It’s about building resilience and precision into the company’s financial model—traits often missing from early-stage biotech balance sheets.

Through its partnership with BlockArrow and advisory support from WestPark Capital, iSpecimen plans to execute this strategy with cold storage, insured custodial services, and clearly defined risk controls. It’s a system designed to give the company breathing room—financial agility to fund operations, invest in innovation, and scale without compromising shareholder value.

But this isn’t happening in a vacuum. The move comes atop an already established platform in life sciences.

The Biospecimen Marketplace Still Matters

At its core, iSpecimen operates a marketplace that connects life science researchers with human biospecimens—blood, tissue, cells, and more—sourced through a broad network of hospitals, labs, and healthcare providers. These materials are essential for diagnostics, drug development, academic research, and precision medicine. iSpecimen’s model modernizes how this sourcing happens—moving it from manual, relationship-driven procurement to a searchable, standardized, on-demand experience.

The company’s technology platform allows researchers to locate exactly what they need, by demographic, disease, sample type, and processing condition—then matches those needs with compliant, pre-qualified supply partners. This streamlines the R&D pipeline and enables faster, more efficient discovery.

In 2024, iSpecimen delivered millions in revenue and deepened relationships across the research ecosystem. And while the biospecimen business remains the company’s operational anchor, this newly announced treasury strategy could become the catalyst that allows it to leap ahead of peers who are still trying to raise capital the old-fashioned way—dilution-heavy, delay-prone, and reactive.

A $5.5 Million Market Cap vs. a $200 Million Treasury Plan

During pre-market trade this morning, ISPC carried a market cap of roughly $5.5 million, with only 3.98 million shares outstanding. That puts iSpecimen in a rare class of microcaps—those with tight floats, real-world operations, and now, a financial strategy that far outpaces its current valuation.

A $200 million treasury plan—executed properly—doesn’t just extend cash runway. It creates the kind of stability that unlocks strategic options: acquisitions, tech development, IP expansion, global partnerships, and more. For a company sitting on top of a modernized research infrastructure business, that kind of financial agility can be transformative.

And yet, the stock dipped. Not because the market disapproved—but because the market didn’t see it.

The press release hit after the bell. Retail was sidelined. Institutions were flat-footed. The after-hours drop had more to do with mechanics than merit. But as we’ve seen time and again, price and fundamentals don’t stay disconnected forever.

Eventually, valuation catches up to execution.

Building the Future, Not Just Waiting for It

According to iSpecimen leadership, this move is a reflection of the company’s commitment to innovation—financially and operationally. As adoption of next-gen digital infrastructure accelerates across industries, the company intends to lead—not follow. The treasury is not a gimmick—it’s a cornerstone for how iSpecimen intends to fund, protect, and accelerate its mission going forward.

And that mission is clear: to be the connective tissue between the world’s research institutions and the biospecimens they need to fuel tomorrow’s discoveries. Whether it’s cancer research, infectious disease, or breakthrough diagnostics, iSpecimen plays a critical role behind the scenes. Now, it’s stepping into a new role—one that gives it greater control over how it grows, how it invests, and how it sustains that impact over time.

Seize On A Valuation Disconnect- They Never Seem To Last

No matter how a stock trades during a three-hour after-hours session, fundamentals always get the final say. And once those fundamentals are priced in—in this case, a $200 million institutional-grade financial strategy—the market tends to wake up quickly.

iSpecimen isn’t just preparing to participate in the future. It’s planning to fund it, power it, and lead it. And right now in PM, it’s trading at about $1.35. Probably not for much longer.

Disclaimers: This presentation has been created by Hawk Point Media Group, Llc. (HPM) and is responsible for the production and distribution of this content. This presentation should be considered and explicitly regarded as sponsored content. Hawk Point Media Group, LLC. has been compensated five-thousand-dollars to create this content as part of a more extensive digital marketing program by IR Agency, Inc. Accordingly, this content may be re-used and syndicated beyond the channels used by Hawk Point Media, Llc. This disclaimer and the link to the broader disclosures must be part of all reproductions. That compensation creates a conflict of interest because the content presented may only provide a favorable viewpoint of the company featured. The contributors do NOT buy and sell securities before and after any article, report, or publication. HPM holds ZERO shares and has never owned stock in iSpecimen Inc. The information in this video, article, and related newsletters is not intended to be, nor does it constitute, investment advice or recommendations. Hawk Point Media Group, Llc. strongly urges you to conduct a complete and independent investigation of the respective companies and consider all pertinent risks. Readers are advised to review SEC periodic reports: Forms 10-Q, 10K, Form 8-K, insider reports, Forms 3, 4, 5 Schedule 13D. Never take opinions, articles presented, or content provided as the sole reason to invest in any featured company. Investors must always perform their own due diligence before investing in any publicly traded company and understand the risks involved, including losing their entire investment.

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Partnering with Auto Nejma, smart Expanded Its Business Network into Morocco

• smart partners with Auto Nejma, Morocco’s premium automotive leader and the local general distributor of Mercedes-Benz, marking its entry into Morocco, smart’s 38th global market.

• Auto Nejma will establish six smart showrooms across major cities in Morocco by 2027, offering urban mobility solutions to the growing Moroccan market.

• smart #1, #3, and #5 models are expected to launch in Morocco in the second half of this year.

Continuing its expansion into MENA (Middle East and North Africa) markets, smart today announced its entry into Morocco through the partnership with Auto Nejma, the country’s distinguished automotive distributor and official Mercedes-Benz partner. With this achievement, smart has already expanded its business footprint to 38 countries and regions, developing the markets including China, Europe, the Middle East, Southeast Asia, Oceania, Africa and Latin America.

smart has already expanded its business footprint to 38 countries and regions.

Ms. Mandy Zhang, Global CMO of smart, said: “Morocco represents our second North African market and the seventh market in the MENA region for smart. As the fifth-largest African economy with strong ties to European markets, Morocco offers unique opportunities for growth in sustainable mobility. Our partnership with Auto Nejma connects us with a distributor whose 60-year legacy and deep market understanding will be invaluable as we introduce Moroccan consumers to smart’s unique premium products.”

Ms. Mandy Zhang, Global CMO of smart

Morocco is committed to green transformation and supports electric vehicle adoption through favorable policies to meet its climate goals. While the country’s EV market is still in its early stages, it is experiencing rapid growth, smart’s entry into the market aligns perfectly with the country’s sustainability vision, offering premium products to meet the growing demand for eco-friendly transportation options.

smart #1, #3, and #5 models are expected to launch in Morocco in the second half of this year.

Auto Nejma has built a solid reputation in Morocco over the past six decades. As the official Mercedes-Benz distributor in the country, it is known for its excellent customer service and deep understanding of premium market demands. This strong foundation will further ensure quality experiences for future smart customers.

Mr. Adil Bennani, Managing Director of Auto Nejma, emphasized: “We are excited to welcome smart to expand our premium vehicle offerings to Moroccan consumers who value design, innovation, and technology. We’re particularly excited to introduce smart through our planned network of six dedicated showrooms across Casablanca, Rabat, Agadir, Marrakech, Tangiers, and Fez by 2027. Moroccan consumers increasingly seek vehicles that reflect their sophisticated urban lifestyle while embracing sustainability – precisely what smart delivers.”

Mr. Adil Bennani, Managing Director of Auto Nejma

Guided by “China-Europe, Dual home” global development strategy, smart continues to accelerate its global expansion. smart has introduced three all-electric SUV models. These include the smart #1 and #3, which are aimed at the compact SUV and SUV coupé segments respectively, along with the brand’s very first mid-size SUV, the smart #5. These products are set to be launched in Morocco in the second half of 2025.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
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Country: China
Website: media.smart.com

Open the mind to True Street Art, The smart #3 Keith Haring Art Car to Debut at Auto Shanghai

• Staying true to the “open your mind” brand claim, smart will unveil its all-new art collaboration, the smart #3 Keith Haring Art Car, at Auto Shanghai 2025.

• In addition to the smart #3 Keith Haring Art Car, smart will showcase its expanded product lineup at Auto Shanghai, with the China launch of the smart #5 BRABUS and smart #5 Premium+ AWD also planned for the event, following the impactful world premiere of the #5 BRABUS in Milan.

• The smart press conference for Auto Shanghai 2025 is slated for 10:00 – 10:20 on April 23 at Booth 4A03.

Smart, the premium intelligent auto brand, is showcasing its artistic and co-creative brand genes by announcing the unveiling of an all-new art collaboration. The smart #3 Keith Haring Art Car is set to have its debut at the 2025 Shanghai International Automobile Industry Exhibition. This special art piece pays tribute to Keith Haring’s renowned and influential dynamic urban art style, featuring his recognizable figures and vibrant colors. A production version inspired by this collaboration will become available later this year.

The smart #3 Keith Haring Art Car is set to have its debut at Auto Shanghai

Ms. Mandy Zhang, Global CMO of smart, said, “At smart, we aim to inspire, guided by our ‘open your mind’ ethos. This collaboration with Keith Haring represents the perfect fusion of our brand’s urban essence with true street art. Both smart and Keith Haring share a vision of bringing creativity to city spaces and challenging conventional thinking. Co-creation and artistic collaboration have always been part of smart’s DNA. smart’s journey with art is always on, and in homage to this spirit, the brand has launched new co-creation initiatives to inspire a global audience by bringing unconventional, curious, and open-minded creatives together. This partnership reflects our deep passion for art, urban lifestyle, and our commitment to creating vehicles that are not just modes of transportation, but expressions of individuality.”

smart X Keith Haring: True Street Art

Keith Haring is an iconic figure in street art, renowned for his vivid and impactful work that explores themes of activism, social change, and public awareness. His art was never confined to galleries; it thrived in urban settings, engaging directly with the public and transforming everyday city spaces into powerful canvases of expression. Like Haring’s work, smart was born for the streets. From the very beginning, smart has sought to reimagine urban mobility, challenge convention, spark dialogue, and bring new ideas to life in the heart of the city. smart and Haring share a social calling rooted in openness, creativity, and in bringing inspiration into the daily lives of people everywhere. This shared spirit is at the core of smart’s “open your mind” ethos, inviting everyone to think differently, live boldly, and express themselves freely.

Keith Haring is an iconic figure in street art

Keith Haring’s vivid and impactful work explores themes of activism, social change, and public awareness

smart will present its expanded product lineup at Auto Shanghai 2025

The smart press conference for Auto Shanghai 2025 is scheduled for 10:00 – 10:20 am on April 23 at Booth 4A03. Not only will the smart #3 Keith Haring Art Car make its global debut, but smart will also exhibit its expanded product lineup. This includes the China launch of the smart #5 BRABUS and another all-wheel drive variant of the smart #5, following the highly impactful world premiere of the #5 BRABUS in Milan.

Moreover, the brand will display its cutting-edge intelligent ADAS and cabin technology in a vivid and artistic atmosphere. Attendees will have an up-close look at smart’s unique blend of energy and innovation, truly experiencing the brand’s charm and technological prowess firsthand.

About smart

Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. smart was officially established in 2019 with a forward-looking “China-Europe, dual home” global development strategy, and is committed to becoming a world-leading, new-premium, intelligent and all-electric auto brand.

Following the comprehensive renewal of the brand, product and business model, smart will “Sprint to the Next Level” and has updated its brand claim. “open your mind” reflects a commitment to embracing diversity of thoughts, cultures, and beliefs, with an optimistic and open attitude, and making inspiration a reality through innovation. Engineering, research, and development for the new generation all-electric vehicle portfolio is led by the smart R&D team, with the Mercedes-Benz Global design team overseeing vehicle design. smart has introduced three SUV models, namely the #1, #3, and the all-new smart #5, which indicates the brand’s formal foray into the premium mid-size all-electric SUV market segment.

About Keith Haring

Keith Haring was an artist and activist who frequently used his art to speak about social issues. He was one of the best known among the young artists, filmmakers, performers and musicians whose work responded to urban street culture of the 80s. Diagnosed with AIDS in 1988, Haring established the Keith Haring Foundation in 1989 to provide funding and imagery to AIDS organizations, and to ensure that his philanthropic legacy would continue indefinitely. The Keith Haring Foundation’s mission is to sustain, expand and protect the legacy of Haring’s art and his ideals. The Foundation supports organizations that assist underprivileged children, as well as those engaged in education, research, and care with respect to AIDS and HIV. The Keith Haring Studio is represented by Artestar LLC, an international brand licensing and consulting firm specializing in fine art, fashion, and design brands.

About Artestar

This project was done in collaboration with Artestar, a global licensing agency and creative consultancy representing world-renowned visual artists, estates, and foundations. Artestar conceptualizes and develops some of the world’s most iconic brand partnerships across an array of categories and geographic regions, all while preserving and elevating each artist’s unique legacy. Through strategic planning and thoughtful curation, Artestar powers creative collaborations to make art accessible to everyone. Learn more at artestar.com.

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Open the mind to the Power of Firsts, smart Debuts Its #3 Keith Haring Art Car Globally, Launches #5 BRABUS and #5 Premium+ AWD in China at Auto Shanghai

• smart is showcasing its expanded premium vehicle lineup at the 21st Shanghai International Automobile Industry Exhibition (Booth 4A03) from today.

• The smart #3 Keith Haring Art Car makes its global debut, alongside the China launch of the all-new smart #5 BRABUS and smart #5 Premium+ AWD, with prices from RMB 329,900 and from RMB 279,900 respectively.

• smart has officially launched its “open your mind Experiences” global brand campaign supported by the “Power of Firsts” concept, inspiring customers worldwide to discover the boundless possibilities of life through first-time experiences.

smart is showcasing its expanded premium vehicle lineup from today at the 21st Shanghai International Automobile Industry Exhibition (booth 4A03), with the global debut of the smart #3 Keith Haring Art Car, alongside the China launch of the all-new smart #5 BRABUS and smart #5 Premium+ AWD. At the same time, smart is officially launching the global Brand Campaign “open your mind Experiences”. Supported by the “Power of Firsts” concept, this campaign is designed to inspire customers worldwide to initiate their first-time encounter with the smart brand and its products.

smart showcases its expanded portfolio at Auto Shanghai 2025

Mr. Tong Xiangbei, Global CEO of smart, said, “Over the past five years, with strong support from our shareholders and loyal global customers, smart has achieved key strategic milestones. As smart enters its second five-year phase, we will continue to focus on enhancing global operations and expanding our customer base to achieve high-quality, sustainable development in 2025.”

Mr. Tong Xiangbei, Global CEO of smart

Ms. Mandy Zhang, Global CMO of smart, said, “The ‘open your mind’ brand claim lies at the heart of who we are. Today, we’re proud to launch our ‘open your mind Experiences’ brand campaign, built around the emotional concept of the ‘Power of Firsts’. This spirit is also embodied in the three exciting new smart vehicles here today, inviting our customers worldwide to discover the boundless possibilities of life through every first-time experience.”

Ms. Mandy Zhang, Global CMO of smart

Art on the Move: smart #3 Keith Haring Art Car Global Debut

In an exciting global first, the smart #3 Keith Haring Art Car once again showcases smart’s bold imagination in design through stunning artistry. Keith Haring’s iconic visual style, characterized by bold lines, vibrant colors, and dynamic human figures in spontaneous motion, resonates deeply with smart’s “open your mind” brand claim committing to reimagine urban mobility with creativity, inclusivity, and optimism.

The smart #3 Keith Haring Art Car

The Art Car’s exterior manifests Haring’s dynamic figures and bold color palette, transforming the smart #3 into a moving canvas. Inside, the artistic collaboration continues with thoughtfully integrated Keith Haring elements throughout the cabin, from custom headrests to the frosted sunroof.

Made to Stand Out: smart #5 BRABUS Celebrates Its China Launch

Following its world premiere in Milan, the smart #5 BRABUS is having its China launch at Auto Shanghai 2025, priced from RMB 329,900. The smart #5 BRABUS stands out with its striking design elements that emphasize the model’s high-performance character. Distinctive 21-inch BRABUS Monoblock Z wheels create an imposing presence, with dazzling red brake calipers. The exclusive BRABUS signature styling also integrated into its premium interior: seats with DINAMICA®, an Alcantara steering wheel with illuminated BRABUS lettering, an Ambient Light+ with 256 customizable colors, and an immersive Sennheiser Signature Sound System.

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smart #5 BRABUS

BRABUS Design专属定制内饰

BRABUS Design Interior

On the performance front, the smart #5 BRABUS features an advanced electric drive system delivering peak power of 475 kW and a thrilling Launch Mode that accelerates from 0 to 100 km/h in just 3.8 seconds. Its cutting-edge 800-volt platform enables ultra-fast DC charging, requiring only 15 minutes to charge from 10% to 80%, and its large 100 kWh battery provides a maximum range of 660 kilometers (CLTC standard), promising an exhilarating premium driving experience.

More Premium, All-Terrain Experience: smart #5 Premium+ AWD China Launch

The #5 Premium+ AWD is also launching at the event, sure to meet customer needs for an all-terrain experience, priced from RMB 279,900. The smart #5 Premium+ AWD air suspension system offers 95mm of height adjustment across six settings (-50mm to +45mm), providing maximum ground clearance of 231mm for challenging terrain while allowing easier entry and cargo loading at its lowest setting. The Continuous Controlled Damping (CCD) system processes data 500 times per second to optimize ride comfort in all conditions.

#5 超长续航豪华四驱版全能来袭

The smart #5 Premium+ AWD

Powered by dual motors, the Premium+ AWD delivers impressive peak power and torque, accelerating from 0 to 100 km/h in just 4.9s and conquering steep inclines with its 45° climbing capability. The intelligent AWD system enables seamless switching between two-wheel and four-wheel drive, while five off-road driving modes—Adaptive, Sand, Snow, Mud, and Rock—ensure the vehicle can handle diverse terrains with ease. Special attention to weatherproofing includes enhanced door seal systems designed to withstand 500mm water depth, making it the perfect companion for adventurous journeys beyond urban boundaries.

Open your mind to the Power of Firsts

After renewing the “open your mind” brand claim in 2024, smart is continuing to refine its brand image, launching the “open your mind Experiences” global brand campaign. Spotlighting the “Power of Firsts,” this campaign aims to inspire global customers to initiate first-time life experiences, together with smart brand and products.

In 2025, smart plans to enter more than 10 new markets, with a global footprint now at 37 markets worldwide, further strengthening its global business operations. Looking ahead to the next five years, smart is poised to write an exciting new chapter by collaborating with exceptional partners and customers around the world to truly open your mind.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

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Company Name: Smart
Contact Person: Sebastian Liu
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Country: China
Website: media.smart.com

Open the mind to Imagination: smart Collaborates with Disney’s Mickey Mouse & Friends

• smart collaborates with Disney’s Mickey Mouse & Friends IP, uniting two iconic brands that inspire imagination and curiosity

• Partnership launches alongside the smart #1 MY26 at GBA International Auto Show, featuring over 100 upgrades to the classic model

• Collaboration includes Mickey Mouse & Friends-themed show cars, a concept store transformation in Shenzhen, and a nine-city roadshow across the Chinese mainland

smart today announced a collaboration with Disney’s Mickey Mouse & Friends IP. This partnership brings together smart’s brand ethos “open your mind” with Mickey Mouse & Friends’ imaginative spirit, creating a unique synergy that encourages curiosity and optimism in mobility experiences.

The smart #1 MY26 Launches at the GBA International Auto Show

At the GBA International Auto Show, smart unveiled the smart #1 MY26, a refreshed classic that brings over 100 upgrades while preserving the beloved design elements that define the iconic model. Special show cars featuring Mickey Mouse & Friends design elements were also showcased, demonstrating how two iconic brands can create delightful mobility experiences together.

Expanding the Imagination to More Experiences

The collaboration extends beyond the show floor. smart’s Brand Centre in Shenzhen has been transformed into a Disney Mickey Mouse & Friends IP-themed concept store on May 31, offering visitors an immersive experience. A creative roadshow will tour nine cities across the Chinese mainland, bringing co-branded events and exclusive merchandise to fans.

Ms. Mandy Zhang, Global CMO of smart, said: “Mickey Mouse & Friends, with nearly a century of influence, has long encouraged curiosity and optimism – perfectly aligning with smart’s ‘open your mind’ ethos. When Disney’s dream-making meets smart’s dream-carrying vehicles, it creates a perfect synergy of two classics. This collaboration embodies the ‘Power of Firsts,’ inspiring exploration and turning mobility into imaginative, joyful experiences.”

This collaboration is exclusively applicable to the Chinese mainland market. Through this partnership, smart continues to explore innovative ways to connect with consumers who appreciate both inspirational co-creation and premium automotive excellence, celebrating imagination and joy in everyday mobility.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
Email: Send Email
Country: China
Website: media.smart.com

open the mind to Exploration, smart and Trek Unveil Collaborative e-MTB Inspired by the #5 BRABUS at Milan Design Week

• smart and Trek have premiered their latest collaborative creation, the smart x Trek Rail+ 9.9 Gen 5 e-MTB at Milan Design Week, alongside the world premiere of the smart #5 BRABUS which inspired its design.

• The partnership brings to life smart’s “open your mind” brand claim through collaborations with outdoor pioneers, matching the smart #5’s label as a “Contemporary Adventurer”.

• The Rail+ 9.9 Gen 5 e-MTB combines performance features with smart #5 BRABUS-inspired styling, including Atom Grey Matte paint with BRABUS red accents and the “open your mind” claim on the top tube.

As the smart #5 BRABUS made its world premiere at Milan Design Week, another exciting chapter in smart’s premium partnership strategy unfolded alongside the unveiling of the smart x Trek Rail+ 9.9 Gen 5 electric mountain bike (e-MTB). The new e-MTB marks the second collaboration between the two brands following their successful “Project One” co-creation. Based on smart’s “open your mind” ethos and co-creative DNA, the partnership aims to inspire people around the world to explore beyond conventional boundaries.

自行车停在墙边

描述已自动生成

The smart x Trek Rail+ 9.9 Gen 5 Electric Mountain Bike (e-MTB)

Co-Creation That Echoes “open your mind”

Broadening horizons for smart users, collaborations like these exemplify smart’s “open your mind” brand claim, while echoing Trek’s mission of “changing the world by getting more people on bikes”. Together, the two innovative brands create new possibilities for people from diverse backgrounds to enjoy an active, outdoor lifestyle and inspire them to go beyond the ordinary, in ways that are fun and enjoyable.

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Collaborations with Outdoor Pioneers Matching smart #5’s Label as A “Contemporary Adventurer”

Co-creation is in smart’s DNA. This spirit is also reflected in smart’s collaboration with HEIMPLANET, which has created a custom smart #5-inspired version of its iconic “THE CAVE” tent. The partnership brings to life smart’s “open your mind” brand claim through collaborations with outdoor pioneers, matching the smart #5’s label as a “Contemporary Adventurer”.

A Design That Celebrates Performance and Heritage

Making its debut at the smart #5 BRABUS world premiere during Milan Design Week, the smart x Trek Rail+ 9.9 Gen 5 represents the highest tier of Trek’s e-MTB lineup, emphasizing attention to detail and a unique aesthetic, setting it apart from others in its class. The collaboration shares the bold, adventurous spirit of the smart #5 BRABUS, which combines distinctive design elements, premium craftsmanship and exceptional performance.

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The smart #5 BRABUS

自行车和摩托车

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The smart X Trek Rail+ 9.9 Gen 5 Represents the Highest Tier of Trek’s E-MTB Lineup

Drawing inspiration from the all-new smart #5 BRABUS, the cutting-edge carbon enduro e-MTB features a distinctive two-tone color scheme, combining Atom Grey Matte paint with BRABUS red accents and a unique splatter pattern. The smart brand claim “open your mind” prominently appears on the top tube, while coordinates hidden beneath the saddle indicate global locations significant to both brands, including the Mercedes-Benz Design Studio, smart #5 production facility, and Trek headquarters.

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Distinctive Two-tone Color Scheme, Combining Atom Grey Matte Paint with BRABUS Red Accents

图片包含摩托车, 自行车, 桌子, 水槽

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The smart Brand Claim “open your mind” Prominently Appears on the Top Tube

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smart Logo on the Side of the Tube

From Milan to Shanghai: Continuing the Journey

Following its Milan World Premiere, the smart #5 BRABUS will be showcased at smart’s booth (4A03) at Shanghai International Automobile Industry Exhibition on April 23, bringing its performance and design excellence to the Chinese market.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
Email: Send Email
Country: China
Website: media.smart.com

Expanding Global Market Presence, smart Announces New Zealand Launch of the smart #1 and #3

• smart has officially launched the smart #1, a premium compact urban SUV and #3, an SUV coupe in New Zealand with Armstrong’s, expanding its footprint in Oceania.

• Available in PRO+, Premium, and BRABUS variants, the smart #1 is priced at NZD $64,990 – $79,990 and the smart #3 at NZD $69,990 – $84,990 (plus on-road costs), underscoring their tiered appeal in urban electric mobility.

• Dealerships are now officially open and welcome customers to experience test drives at Armstrong’s smart East Auckland and Christchurch.

• Initial customer response has been strong, with smart now operating in 37 markets worldwide as part of its global expansion strategy.

Smart has officially introduced its premium all-electric SUV lineup to New Zealand through a strategic partnership with Armstrong’s, one of the country’s largest independent automotive groups. The smart #1 is priced from NZD $64,990 to NZD $79,990, while the smart #3 ranges from NZD $69,990 to NZD $84,990 (plus on-road costs), with both models available in PRO+, Premium, and BRABUS variants.

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smart announces New Zealand launch of the smart #1 and #3

Designed by Mercedes-Benz Global Design team, the smart #1 was created as a premium compact urban SUV, while the smart #3 is an SUV coupe. Offering a combination of premium avant-garde style and high-tech features while embodying smart’s dedication to innovation and sustainable urban mobility, the smart #1 and smart #3 have already won the acclaim of customers worldwide.

Less than two weeks since orders in New Zealand began, smart has reported a strong positive response to their stunning range of premium all-electric SUV models. The models have a well-established presence across markets in China, Europe, Malaysia, Singapore, Egypt, Chile, Australia, and New Zealand, among others, and will be gradually rolled out into other global markets throughout 2025.

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smart Shop-in-Shop Concept in East Auckland and Christchurch

As part of its ongoing global expansion, smart is excited to announce that the smart #1 and #3 will be available for test drives at Armstrong’s Mercedes-Benz dealerships in East Auckland and Christchurch. Thanks to the innovative Shop-in-Shop smart concept, customers can experience these premium all-electric SUVs at Armstrong’s locations in East Auckland, at 279 Ti Rakau Drive, and in Christchurch, at 6 Detroit Place. This provides an exciting opportunity for potential customers to explore the smart #1 and #3 firsthand and see why they have already garnered enthusiastic feedback worldwide.

smart #1 and #3 will expand to more global markets in 2025

Mandy Zhang, Global CMO of smart, said, “We are delighted to introduce smart #1 and #3 to New Zealand through our strategic partnership with Armstrong’s. New Zealand presents excellent growth opportunities for our premium all-electric SUV lineup. This milestone launch reflects our ‘open your mind’ brand mantra as we accelerate our global presence in 2025.”

Troy Kennedy, the CEO of Armstrong’s, said, “smart #1 and #3 are now available to New Zealand customers, with enthusiastic test drive feedback boosting our confidence for smart’s future here. These vehicles blend German precision, European quality and Chinese electric innovation – precisely what today’s eco-conscious customers demand. We’ve chosen to launch smart strategically in East Auckland (Botany) and Christchurch, two key markets that align well with the brand’s innovative spirit and strong growth potential in New Zealand.”

smart will expand its global model range and market presence in the future

Following its “China-Europe, dual-home” global development strategy, smart continues to strengthen its global position across 37 markets spanning China, Europe, Southeast Asia, South Asia, Oceania, the Middle East, Africa, and Latin America. The brand is committed to further expanding both its model range and market presence in the coming year.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
Email: Send Email
Country: China
Website: media.smart.com

Made to Stand Out: World Premiere of the smart #5 BRABUS

• The smart #5 BRABUS marks the highlight of the all-electric smart product portfolio, embodying confident performance and unmistakable BRABUS design

• With its worldwide launch, the smart #5 BRABUS completes the lineup and is the most powerful offering in the range of the smart #5

• Following the world premiere, the smart #5 BRABUS will celebrate its Asian Premiere at Auto Shanghai 2025

Smart is once again setting standards in the premium segment of electric mobility. With the world premiere of the smart #5 BRABUS, the brand is unveiling its new top-end product of the all-electric portfolio. As the peak performer in the model range, the new smart #5 BRABUS combines smart’s typical space-efficient versatility, modern usability and seamless connectivity with a signature BRABUS aesthetic, defined by bold individuality and high-performance engineering. This exceptionally capable mid-size SUV was developed for those who dare to stand out – reimagining what it means to drive fully electric.

The World Premiere of the smart #5 BRABUS

A unique combination of design, power and “1-Second-Wow”

The new smart #5 BRABUS redefines premium performance by seamlessly merging powerful looks with state-of-the-art electric drive technology—delivering a peak power of up to 475 kW and a flexible all-wheel drive system. The Launch Mode enables maximum acceleration, taking the vehicle from 0 to 100 km/h in just 3.8 seconds. The 800-volt platform allows fast DC charging with up to 400 kW, recharging the 100-kWh battery from 10% to 80% (State of Charge) in just 18 minutes and providing a range of up to 540 kilometers (WLTP). In the exclusive BRABUS mode, specifically simulated engine sounds further enhance the driving experience.

The New smart #5 BRABUS Redefines Premium Performance

Visually, the vehicle stands out with its unmistakable 21-inch BRABUS Monoblock Z wheels. Red brake calipers and an elegant, sporty exterior concept emphasize its high-performance character, while exclusive BRABUS badges round off the design, underlining the signature design DNA and heritage of the German luxury mobility brand.

Red Brake Calipers

21-Inch BRABUS Monoblock Z Wheels

Mandy Zhang, the global CMO of smart: “As the new flagship of our all-electric product portfolio, the smart #5 BRABUS not only embodies our vision for electric performance but also redefines the benchmarks that customers can anticipate from an electric SUV. It showcases robust dynamic capabilities, state-of-the-art connectivity features, and exquisitely crafted interiors, thereby delivering an unrivaled driving experience. Moreover, it symbolizes the brand’s unwavering commitment to its collaboration with BRABUS, a partnership that has endured for over two decades.”

High-grade materials and next-level driving experience

In the interior, high-quality microfiber seats with selected DINAMICA® accents, not only offer premium comfort, but also an exceedingly elegant ambience. The front seats with ventilation and heating functions, along with the heated rear seats, ensure a pleasant driving experience. The Alcantara steering wheel with illuminated BRABUS lettering fits comfortably in the hand, while the panoramic halo roof and microfiber roof lining round off the premium atmosphere. Sporty pedals, BRABUS interior badges and Ambient Light+ with 256 customizable colors set additional accents and emphasize the exclusivity of the vehicle.

High-Quality Microfiber Seats with Selected DINAMICA® Accents

The Alcantara Steering Wheel with Illuminated BRABUS Lettering

Constantin Buschmann, CEO BRABUS: “The world premiere of the smart #5 BRABUS is yet another exciting milestone in our partnership with smart, showcasing what is possible when two brands with clear, unique identities and shared values bring together the best of what they have to offer to create something extraordinary. As the most powerful electric SUV ever in our joint lineup, it is all about pushing our design and engineering to the absolute maximum, delivering an electrifying ‘1-Second-Wow’ effect that truly stands out.”

Innovation without compromise

The new smart #5 BRABUS offers sophisticated technology, including an infotainment system with two 13-inch OLED displays, one of them is dedicated to the front passenger, ensuring intuitive operation and comfort.

Infotainment System with Two 13-Inch OLED Displays

The Sennheiser Signature Sound System provides an unparalleled soundscape, featuring 20 high-performance speakers as well as a central raising speaker. Featuring a peak output exceeding 2,000 Watts and onboard speakers designed to align with multiple input formats, from stereo and surround to a full 7.1.4 Dolby Atmos setup, the system creates an adaptable and immersive listening environment on the road.

The Sennheiser Signature Sound System

More than 20 years of partnership and innovation

What began in the early 2000s with the first collaboration between smart and the world-renowned German luxury mobility brand BRABUS continues a new level with the smart #5 BRABUS. For over two decades, the two brands have combined their strengths to create iconic vehicles with an unmistakable character. The latest BRABUS model of the smart #5 is fully in keeping with this tradition: electric, revolutionary and entirely individual.

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More than 20 Years of Partnership of smart and BRABUS

With the premiere of the new smart #5 BRABUS, smart is once again underlining its commitment to the future of electromobility. The combination of exclusive design, advanced technology and high performance makes this model a leading solution for adventurous, next generation driving.

In Germany, the smart #5 BRABUS will be available for € 60,900, and be available to order for customers starting April 24, 2025 in Germany, with rollouts across further European markets throughout the second and third quarters of 2025.

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smart #5 BRABUS Will Celebrate Its China Launch on April 23 at Auto Shanghai

Following the world premiere in Milan, the smart #5 BRABUS will celebrate its China launch on April 23 at Auto Shanghai. Next, the model is scheduled to be rolled out across other global markets soon.

Disclaimer: Product specifications may vary depending on different market conditions. Please refer to the final specifications list when the product is launched in the local market.

Contact

Sebastian Liu

sebastian.liu@smart.com

About smart

Since the birth of the brand in the 90s, smart has always maintained the vision of exploring the best solutions for future urban mobility. smart Automobile was officially established in 2019 with a forward-looking “China-Europe, dual home” global development strategy, and is committed to becoming a world-leading, new-premium, intelligent and all-electric auto brand.

Media Contact
Company Name: Smart
Contact Person: Sebastian Liu
Email: Send Email
Country: China
Website: media.smart.com