Cannes’ “Sold-Out King”! Why Are Supermodels and Celebrities Stockpiling the Famous “Supermodel Elixir”?
When the flashlights of Cannes light up the night, it is not only a celebration of cinema, but also a competition of appearance and vitality among the global elite. At an event where even the slightest imperfection is unforgivable, celebrities and supermodels from around the world — from Hollywood actress Tarina Patel to German supermodel twins Nina & Julia Meise, and Estée Lauder’s rising muse Charlotte Josefin — have reportedly rushed to purchase Flora Natura’s iconic “Ampoule Drink” Supermodel Elixir before stepping onto the Cannes red carpet.
What exactly is this mysterious product? Why has it earned the nickname “the sold-out king” in Cannes pharmacies, frequently disappearing from shelves? Let’s uncover the story behind it.
What makes this “Ampoule Drink” so irresistible to supermodels and celebrities goes far beyond appearances. Behind the product lies a long-standing commitment that began in Bordeaux, France, in 1989.
Prelude: Before the Brand, the Foundation Was Already Built (1989–1991)
The story of Flora Natura did not begin with a brand concept, but with a laboratory team and manufacturing facility dedicated to botanical research.
In 1989, the founding team established a botanical extraction laboratory and a dietary supplement manufacturing facility in Bordeaux, France. At the time, the Flora Natura brand had not yet been created, and the factory primarily served as an OEM manufacturer for major European supplement brands.
During this stage, the team completed the construction of a standardized production chain and established a quality control system aligned with early European industry standards. This OEM experience later provided the technical foundation and production expertise necessary for building its own brand.
(Photo: The original factory in 1989)
Birth: Brand Philosophy and Technological Innovation Took Shape Together (1992)
After years of dedicated research, the factory developed its proprietary F+TRACT botanical extraction technology in 1992, designed to maximize the extraction of active plant compounds.
For liquid botanical products, the true competitive edge lies in how effectively active ingredients are extracted and concentrated. Even when using the same formula and the same botanical ingredients, different extraction technologies can lead to dramatically different levels of active compounds — and therefore significantly different results.
The F+TRACT extraction technology soon became one of the key reasons behind Flora Natura’s rapid popularity in the French market, earning the brand exceptionally high repurchase rates and customer recommendations. It also became the brand’s unique and difficult-to-replicate technological barrier.
Why the Signature “Ampoule Drink” Packaging?
After maximizing botanical activity through the F+TRACT extraction process, Flora Natura focused on another challenge: how to preserve that activity intact until the very moment consumers drink it.
Among many possible formats, Flora Natura ultimately chose the now-iconic “Ampoule Drink” glass ampoule design.
First, glass is an inert material that does not chemically react with botanical extracts, helping preserve the purity and activity of the ingredients. Second, Flora Natura pioneered a low-temperature, slow sterilization process during bottling, allowing the botanical actives to remain highly preserved within the liquid.
Finally, each ampoule is vacuum-sealed, preventing contact with air and minimizing oxidation, thereby protecting the integrity of the botanical compounds until consumption.
Every Ampoule Drink contains a clean formula free from preservatives or chemical additives. Through advanced processing and vacuum preservation alone, each ampoule achieves a shelf life of up to three years. Consumers receive pure botanical extracts — nothing more, nothing less.
Deep Cultivation: Building a Farm for Ingredient Purity (2010–2012)
Flora Natura has always pursued excellence with precision. After establishing its proprietary extraction technology, the brand turned its attention to the very source of its ingredients: the purity and quality of the plants themselves.
Founder Sébastien Bidault devoted years to researching organic botanicals and, in 2010, made a strategic decision to establish exclusive organic botanical farms. Across Bordeaux and French overseas territories, the company developed approximately 5,000 acres of organic farmland operated under strict European Union organic standards.
This milestone marked Flora Natura’s transformation from relying on outsourced raw materials to achieving full traceability of its core ingredients.
Flourishing: From a Regional Brand to a European Top 10 Brand (2015–2023)
With a solid manufacturing base, advanced extraction technology, and premium organic ingredients, the company officially launched its own brand: Flora Natura.
Following its debut in France, Flora Natura quickly became a sensation in the French fashion and supplement industries. The brand’s distinctive extraction technology, combined with its “three highs” — high dosage, high activity, and high absorption — as well as its flagship functional benefits, attracted widespread attention.
Major French pharmacies and organic supermarkets competed to place Flora Natura products in their most prominent retail positions. Demand often exceeded supply, earning the brand a reputation as one of France’s best-known “sold-out kings” in the supplement market, especially in Cannes.
Many supermodels and celebrities reportedly purchased Flora Natura products before walking the red carpet in order to appear at their absolute best under the spotlight.
Flora Natura Brand: Winning Multiple Prestigious Awards (2023–2025)
In 2025, several of Flora Natura’s flagship products — including Supermodel Elixir and Body Cleanse Drink — received First Prize in the slimming and supplement category from the renowned French magazine TOP SANTÉ. The products were also featured in multiple editorial interviews and reports by the publication.
(Flora Natura won First Prize for slimming products from the French magazine TOP SANTÉ.)
That same year, Flora Natura also received one of France’s most authoritative supplement honors: the “Meilleur Produit Pharma 2026” . This prestigious recognition not only reinforced the brand’s influence in the domestic market, but also provided strong credibility for its global expansion.
(Founder Sébastien Bidault pictured with award organizers.)
Sailing Farther: Entering China and Embracing the World (2023–2026)
The year 2023 marked a milestone for Flora Natura as the brand officially entered China’s cross-border e-commerce market, bringing the same product line trusted by French consumers to Chinese customers.
In 2026, thanks to its strong reputation among French consumers and impressive pharmacy sales performance, Flora Natura was selected by France’s largest retailer E.Leclerc and second-largest retailer Carrefour as one of the first supplement brands introduced into their newly established in-store pharmacy sections.
(Flora Natura ignites a French botanical supplement trend, with offline stores becoming popular lifestyle destinations.)
Supported by these two retail giants, Flora Natura’s product line has gained increasing trust among both French domestic consumers and international customers.
Conclusion: Nature’s Invitation, the Body’s Reconciliation
From a single factory established in 1989 to a globally expanding supplement brand today, Flora Natura’s 37-year journey represents a philosophy of patience, craftsmanship, and purity.
In an increasingly fast-paced world, the brand remains committed to returning to the essentials: pure botanicals and clean formulations. Through its promise of high dosage, high activity, and high absorption, Flora Natura aims to provide premium nutritional supplements that support beauty, supplement, and vitality.
With a commitment rooted in purity and nature, Flora Natura continues to safeguard consumers’ pursuit of health and beauty around the world.
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Company Name: FLORA NATURA
Contact Person: Media Relations
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Country: France
Website: https://www.instagram.com/floranatura.official?igsh=MXR2amg4YW12eGZraQ==
