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“Microsoft (US), Palo Alto Networks (US), Trellix (US), CrowdStrike (US), Xcitium (US), Optiv (US), Deep Instinct (US), Securden (India), Morphisec (Israel), Coro (US), IBM (US), Trend Micro (Japan), SentinelOne (US), Sophos (UK), Broadcom (US), Elastic (US), Cybereason (US), Vipre Security (US).”

The endpoint security market is expected to reach a value of USD 38.28 billion by 2030, up from USD 27.46 billion in 2025, at a Compound Annual Growth Rate (CAGR) of 16.3%. As rules demand more protection for devices, data, and organizational information, organizations are being compelled to bolster endpoint security in response to compliance demands. Stricter audits are forcing companies to implement cutting-edge solutions that will assist give visibility, control, and continuous adherence to evolving security standards. These solutions include the penalties businesses face if they are discovered to be non-compliant. In order to reduce organizational risk and enable reports of conformity to compliance requirements, organizations will need to implement technologies for automated policy enforcement, real-time references, and hardware and software log reporting.

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Many organizations, particularly small and mid-sized enterprises or those with limited internal cybersecurity resources, are increasingly partnering with Managed Security Service Providers (MSSPs) to handle their endpoint security needs. MSSPs offer 24/7 monitoring, advanced threat detection, incident response, and vulnerability management tailored to diverse endpoint environments. This approach not only helps organizations scale security operations cost-effectively but also ensures quicker response times and access to specialized expertise without maintaining an in-house SOC. The shift toward MSSP-driven models is accelerating as threats become more sophisticated and staffing shortages in cybersecurity persist.

Based on offering, the solutions segment will account for the largest market size during the forecast period.

Endpoint security tools consist of antivirus/antimalware for threat protection, patch management for vulnerabilities to repair, web content filtering for blocking malicious URLs, and firewalls for network traffic control. Sophisticated solutions such as EDR, MDM, device control, authentication, endpoint encryption, and configuration management enhance defense by protecting data, controlling access, and enforcing security policies across all endpoints. These solutions complement each other to deliver visibility, threat detection in real-time, and automated response, assisting organizations in guarding against both internal and external threats. With remote work and mobile device adoption on the rise, end-to-end endpoint security is essential to ensuring enterprise security posture.

By deployment mode, the cloud segment will account for the largest market share during the forecast period.

Cloud-based endpoint security refers to security solutions that are delivered in the cloud to protect devices such as laptops, desktops, and mobile phones against cyber threats. Cloud-based endpoint security solutions are much different than traditional on-premises systems and include real-time protection, angle threat intelligence updates, and centralized control through a web-based dashboard. Security teams can monitor, manage, and respond to threats across all endpoints from virtually anywhere. Cloud-based endpoint security solutions generally provide antivirus and antimalware, endpoint detection and response, encryption, and the ability to enforce policies, all of which are remotely updated via the cloud. With growth in remote work and distributed IT environments, cloud-based endpoint security provides scalability, faster deployment, reduced maintenance, and enhances visibility of devices, thereby making it a flexible and efficient security solution for larger and modern-day enterprises.

By region, Asia Pacific will grow at the highest CAGR during the forecast period.

In the 2025 X-Force Threat Intelligence Index, IBM reported that the Asia Pacific region experienced the greatest volume of cyberattacks (34%) out of all the data collected in 2024. To counter adversaries, governments are continuing to roll out programs similar to Australia’s USD 1.6 billion contribution to its 2023 Cyber Security Strategy, and the rapid transformation fueled by IoT capabilities and the growth of cloud computing has expanded the attack surface. In addition, the need for user endpoint security is greater than ever, and the incorporation of AI and machine learning into security solutions by vendors will only enhance detection and response capabilities against adversaries. Furthermore, strategic partners like CrowdStrike, McAfee, and other regional partners are expanding the availability of endpoint security solutions across the region. Finally, the Asia Pacific region has become one of the fastest-growing cybersecurity markets as organizations continue to prioritize work-from-home capabilities, due to its rapid deployment of cloud computing, and as the need for more scalable and agile endpoint user security solutions increases.

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Unique Features in the Endpoint Security Market

Endpoint security solutions offer advanced multi-layered protection by integrating antivirus, anti-malware, firewall, and intrusion prevention systems. This comprehensive approach enhances the detection and mitigation of both known and unknown threats, including fileless attacks and zero-day vulnerabilities.

Modern endpoint security platforms leverage artificial intelligence (AI), machine learning (ML), and behavioral analytics to identify anomalous patterns and suspicious behavior. This enables proactive threat detection, minimizing reliance on signature-based models and improving defenses against evolving threats.

EDR is a critical feature of next-gen endpoint security, offering continuous monitoring, real-time threat hunting, and forensic analysis. It empowers security teams with greater visibility into endpoint activity, enabling quicker response and root-cause analysis during security incidents.

Cloud-native endpoint security solutions provide centralized management and scalability, reducing the burden on local infrastructure. Hybrid deployment models also support remote and on-premise devices, catering to diverse enterprise needs and growing remote workforces.

Major Highlights of the Endpoint Security Market

The shift to remote and hybrid work models has significantly accelerated the adoption of endpoint security solutions. As enterprises expand their IT perimeter, securing endpoints like laptops, smartphones, and tablets has become a top priority, fueling consistent market growth.

The increasing frequency and sophistication of cyber threats such as ransomware, phishing, and zero-day attacks have heightened the demand for advanced endpoint protection. Organizations are investing in intelligent security platforms to defend against evolving threat vectors targeting endpoint devices.

Cloud-based endpoint security solutions are gaining traction due to their scalability, simplified management, and real-time threat updates. Vendors offering SaaS-based security platforms are seeing higher adoption, especially among small and medium-sized enterprises.

The incorporation of AI and ML technologies into endpoint security systems is transforming threat detection and response. These technologies enhance the ability to detect anomalies and automate threat responses, reducing dwell time and improving incident containment.

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Top Companies in the Endpoint Security Market

The endpoint security market is led by some of the globally established players, such as Microsoft (US), Palo Alto Networks (US), Trellix (US), CrowdStrike (US), Xcitium (US), Optiv (US), Deep Instinct (US), Securden (India), Morphisec (Israel), Coro (US), IBM (US), Trend Micro (Japan), SentinelOne (US), Sophos (UK), Broadcom (US), Elastic (US), Cybereason (US), Vipre Security (US), Acronis (Switzerland), VMware (US), Blackberry (Canada), ESET (Slovakia), Fortinet (US), Cisco (US), Check Point (Israel), and Kaspersky (Russia). Partnerships, agreements, collaborations, acquisitions, and product developments are various growth strategies these players use to increase their market presence.

SentinelOne (US) is a cybersecurity company providing autonomous endpoint protection using its artificial intelligence-enabled platform. It offers threat prevention, detection, response, and hunting capabilities across enterprise networks and utilizes machine learning technology to identify and limit real-time cyber threats. Its platform offers a complete set of products and solutions for Endpoint Detection and Response (EDR), Extended Detection and Response (XDR), and cloud workload protection, allowing organizations to protect their endpoints, cloud assets, and IoT devices. Moreover, SentinelOne provides scalable security solutions that will help reduce the complexity of cybersecurity defense and improve business performance across many industries.

Kaspersky (Russia) is a global cybersecurity company focused on protecting people, businesses, and governments from an ever-expanding number of online threats. It has a wide range of options for digital security, like antivirus, endpoint protection, and more advanced methods that involve AI and behavioral analytics to find and stop attacks before they start. Kaspersky addresses security challenges to the device, networks, cloud systems, and the industrial environment to defend against malware, ransomware, phishing, and other weaknesses of cyber threats. Kaspersky wants to assist organizations of any size with reducing their risk levels by protecting valuable and sensitive data and increasing resilience against new threats and risks.

Microsoft (US) is a leading player in the Endpoint Security Market, leveraging its robust security portfolio, including Microsoft Defender for Endpoint and Microsoft Intune. The company provides advanced threat protection, endpoint detection and response (EDR), and endpoint management solutions integrated within its broader Microsoft 365 and Azure ecosystems. With strong AI-driven threat intelligence and a unified security platform, Microsoft enables organizations to detect, prevent, and respond to cyber threats across devices, identities, and applications. Its global reach, continuous innovation, and seamless integration across Microsoft services make it a dominant force in the endpoint security landscape.

Palo Alto Networks (US) a U.S.-based cybersecurity leader, has made significant strides in the Endpoint Security Market through its AI-driven Cortex XDR platform. This solution integrates endpoint detection and response (EDR), next-generation antivirus (NGAV), behavioral analytics, and machine learning to proactively identify and mitigate sophisticated cyber threats across diverse environments. Cortex XDR offers comprehensive protection features, including device control, disk encryption, and host firewall capabilities, all managed through a unified console . Recognized as a leader in the 2024 Gartner Magic Quadrant for Endpoint Protection Platforms, Palo Alto Networks continues to innovate by integrating its endpoint solutions with cloud security offerings like Prisma Cloud, enhancing unified threat detection and response across cloud and endpoint infrastructures . Serving over 70,000 organizations in more than 150 countries, including 85 of the Fortune 100, the company remains at the forefront of securing digital transformation initiatives globally.

Trellix (US) a U.S.-based cybersecurity firm formed from the merger of McAfee Enterprise and FireEye in 2022, has rapidly emerged as a leader in the endpoint security market. Its AI-powered Endpoint Security Suite, a core component of its extended detection and response (XDR) platform, offers comprehensive protection, detection, investigation, and remediation capabilities across diverse environments. Recognized as a Leader in the IDC MarketScape for Modern Endpoint Security for both Enterprises and Midsize Businesses in 2024, Trellix’s solutions are trusted by over 40,000 organizations worldwide, including 80% of the Fortune 100. The platform’s single-agent architecture simplifies deployment and management, while features like centralized security management, proactive attack surface management, and advanced threat prevention enhance its effectiveness. Trellix’s commitment to innovation and customer-centric solutions has solidified its position as a formidable player in the global endpoint security landscape.

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“Qualcomm Technologies Inc (US), SoftBank Group Corporation (Japan), Thales Group (France), Rohde & Schwarz GmbH & Co KG (Germany), Keysight Technologies, Inc (US), MediaTek Inc. (Taiwan), SES S.A. (Luxembourg), EchoStar Corporation (US), SpaceX (US), AST SpaceMobile (US), ZTE Corporation (China).”

The size of the global 5G NTN market is expected to increase at a Compound Annual Growth Rate (CAGR) of 34.7% from USD 7.2 billion in 2024 to USD 31.7 billion by 2029. One major factor propelling the 5G NTN market is the digital divide. Due to difficult terrain and scarce populations, traditional cell towers have difficulty reaching isolated and rural places, which results in limited or nonexistent internet connection in these areas. 5G NTN gets around these restrictions, especially when using satellite technology. This opens doors for social inclusion, healthcare, education, and economic growth by allowing these neglected areas to finally take part in the digital revolution. As governments and business enterprises work to connect the disconnected, this bridge across the digital divide drives the 5G NTN market.

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The 5G NTN market is taking flight due to its ability to revolutionize global connectivity. Unlike traditional networks with limited reach, 5G NTN offers seamless, high-speed connections across borders. This translates to smooth communication for travelers, eliminates roaming worries, and empowers businesses to collaborate globally. This enhanced global connectivity fosters global trade, boosts tourism, and facilitates collaboration amongst multinational corporations, driving significant growth in the 5G NTN market.

“Based on application, the eMBB segment to hold the largest market size during the forecast period.”

The eMBB segment within the 5G NTN market is characterized by its ability to deliver significantly higher data rates and capacity than previous generations. This advancement enables seamless ultra-high-definition video streaming, immersive virtual reality experiences, and large file transfers in remote or underserved areas where terrestrial networks struggle to provide adequate coverage. By leveraging Non-Terrestrial Networks (NTN) such as satellites and High Altitude Platforms (HAPs), eMBB solutions overcome geographical barriers and ensure consistent high-speed internet access across wide areas. This capability is crucial for industries requiring robust connectivity, including media and entertainment, where reliable and high-bandwidth data transmission supports content distribution and live broadcasting without interruptions.

“By location, the isolated segment is expected to hold a higher growth rate during the forecast period.”

In isolated environments such as remote islands or harsh terrains, 5G NTN solutions play a pivotal role in overcoming connectivity challenges unique to these locations. Satellite constellations provide reliable communication links for emergency response, disaster recovery, and environmental monitoring. They enable real-time data transmission for scientific research expeditions, facilitating remote exploration and resource management. Moreover, High Altitude Platforms (HAPs) offer flexible and scalable connectivity options that adapt to the specific needs of isolated communities, supporting sustainable development initiatives and enhancing communication resilience in areas prone to natural disasters or infrastructure limitations..

“Asia Pacific is expected to hold a higher growth rate during the forecast period.”

The 5G NTN market in Asia-Pacific is expanding quickly due to important technology advancements and calculated strategies. China’s launch of a new series of high-orbit internet satellites in September 2023, including Chinasat 16, 19, and 26, underscores its commitment to expanding internet coverage across China and neighboring regions, aligning with the Belt and Road Initiative’s infrastructure goals across Asia, Africa, and Europe. Simultaneously, Ji’s deployment of over 115,000 5G sites in 2024 and Airtel’s ambitious plan to introduce 5G services in 300 cities in India highlights the region’s robust adoption of 5G NTN solutions. Japan’s collaboration between KDDI and SpaceX in September 2023 to introduce satellite-to-cellular services using Starlink satellites further illustrates the region’s proactive approach to bridging connectivity gaps, particularly in remote areas. Together, these developments establish Asia-Pacific as the 5G NTN market’s fastest-growing region, propelled by creative installations and a resolute commitment to improving connection infrastructure.

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Unique Features in the 5G NTN Market

5G NTN offers a unique capability of blending satellite communications with terrestrial mobile networks. This integration ensures ubiquitous coverage, especially in remote, rural, oceanic, or disaster-hit regions where traditional cellular infrastructure is unavailable or unreliable.

Unlike conventional 5G limited by tower-based deployment, 5G NTN provides truly global coverage. It supports uninterrupted communication for mobile platforms like ships, aircraft, and trains, thereby extending connectivity to highly mobile and previously unreachable use cases.

NTNs add a robust layer of redundancy to communication networks, ensuring mission-critical services such as defense, emergency response, and disaster recovery remain operational even during natural calamities or infrastructure failures.

5G NTNs are uniquely equipped to support direct satellite-to-mobile device communication, eliminating the need for specialized terminals or ground stations. This direct access allows seamless use of 5G services without extra hardware, enhancing user convenience.

Major Highlights of the 5G NTN Market

The 5G NTN market is witnessing accelerated growth with the deployment of large-scale Low Earth Orbit (LEO) satellite constellations by players like Starlink, OneWeb, and Amazon’s Project Kuiper. These initiatives aim to bring high-speed internet to underserved and remote areas globally.

Major telecommunications companies are partnering with satellite operators to extend their 5G coverage beyond terrestrial limits. Collaborations like AST SpaceMobile with AT&T and Globalstar with Apple highlight a trend toward hybrid networks offering seamless connectivity.

The market is significantly shaped by the emergence of direct-to-smartphone satellite services. Leading OEMs and network providers are testing or launching features that allow users to send messages and access emergency services without terrestrial signal dependency.

Government and military applications are among the primary adopters of 5G NTN, utilizing its capabilities for resilient communication in war zones, border surveillance, disaster recovery, and emergency response—driving both investment and innovation.

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Top Companies in the 5G NTN Market

The major vendors covered in the 5G NTN market are Qualcomm Technologies Inc (US), SoftBank Group Corporation (Japan), Thales Group (France), Rohde & Schwarz GmbH & Co KG (Germany), Keysight Technologies, Inc (US), MediaTek Inc. (Taiwan), SES S.A. (Luxembourg), EchoStar Corporation (US), SpaceX (US), AST SpaceMobile (US), ZTE Corporation (China), GateHouse SatCom (Denmark), OneWeb (UK), Omnispace LLC (US), Nelco (India), Skylo Technologies (US), Globalstar Inc (US), Spirent Communications (UK), Ericsson (Sweden), Nokia Corporation (Finland), Telefonica S.A. (Spain), Viasat Inc, (US), Telesat (Canada), Kuiper Systems (US), Sateliot (Spain), VIAVI Solutions (US), Radisys (US). These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches, enhancements, and acquisitions to expand their footprint in the 5G NTN market.

EchoStar Corporation

EchoStar is a provider of satellite communications and video delivery solutions. EchoStar Corporation operates in four main segments: Pay-TV, Retail Wireless, 5G Network Deployment, and Broadband and Satellite Services. The company provides secure communication services and technologies through its subsidiaries, EchoStar Satellite Services and Hughes Network Systems. The company offers its products and services through satellite, data, and video and broadcast services. EchoStar Satellite Services provides satellite communications infrastructure and solutions to support various industries, such as enterprises, government and defense, and media and broadcast organizations.

Keysight Technologies

Keysight Technologies is a global provider of electronic design and test solutions, structured around three main business segments: the Communications Solutions Group (CSG), the Aerospace, Defense, and Government (ADG) segment, and the Electronic Industrial Solutions Group (EISG). Offering a wide range of products, such as network application solutions necessary for developing technologies like 5G, 6G, and IoT, RF/microwave equipment, and electrical design and test software, the CSG serves the global commercial communications industry. The ADG section provides solutions for electromagnetic spectrum operations, radars, satellites, and surveillance systems to manufacturers and research institutes in the aerospace and defence industries. EISG offers software and equipment for electrical testing, design verification, and production automation in addition to AI-driven test automation solutions. The company focuses on high-value applications in the automotive, energy, consumer electronics, and semiconductor sectors. With more than 32,000 clients in 100 countries, Keysight Technologies has established many contracts, alliances, and alliances with well-known suppliers, cellular carriers, and system integrators.

Qualcomm Technologies, Inc

Qualcomm Technologies, Inc. is a leading American multinational corporation headquartered in San Diego, California. The company is a subsidiary of Qualcomm Incorporated and specializes in the development and commercialization of wireless telecommunications products and services. Qualcomm is renowned for its pioneering advancements in 5G technology, mobile processors, and cellular modem technologies. The company’s innovations in chipsets and software have become integral to the functioning of modern smartphones, tablets, and other wireless devices, making Qualcomm a crucial player in the global technology landscape.

GateHouse SatCom A/S

GateHouse SatCom A/S, based in Denmark, is a prominent provider of satellite communication software solutions. The company focuses on the development of advanced communication protocols and technologies for satellite and wireless communications. GateHouse SatCom’s expertise lies in delivering high-performance and reliable software solutions that enable seamless connectivity in challenging and remote environments. Their products are widely used in various industries, including maritime, aerospace, and defense, where robust and secure communication is essential.

Rohde & Schwarz GmbH & Co KG

Rohde & Schwarz GmbH & Co KG is a globally recognized German company headquartered in Munich, specializing in electronics and communication technology. Founded in 1933, the company has a long-standing history of innovation in test and measurement equipment, broadcasting, secure communications, and network testing. Rohde & Schwarz’s comprehensive portfolio includes spectrum analyzers, signal generators, oscilloscopes, and wireless communication testers. The company’s cutting-edge solutions are utilized by industries ranging from telecommunications and aerospace to defense and media, underscoring its reputation as a leader in the technology sector.

Media Contact
Company Name: MarketsandMarkets™ Research Private Ltd.
Contact Person: Mr. Rohan Salgarkar
Email: Send Email
Phone: 18886006441
Address:1615 South Congress Ave. Suite 103, Delray Beach, FL 33445
City: Florida
State: Florida
Country: United States
Website: https://www.marketsandmarkets.com/Market-Reports/5g-ntn-market-186116188.html

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To view the original version on ABNewswire visit: 5G NTN Market Latest Trends, Outlook, Opportunities, Applications, Advance Technology And Forecast – 2029