Ukrainian immigrant Maksym Kustovskyi is living the American dream. After building experience in business and construction in his native country, Kustovskyi came to the United States with an idea that he turned into a $3 million plunge pool company about to expand into a nationwide franchise operation. On the brink of such incredible success, StainlessSwim’s founder reflects on the journey that led him to this point.
Kustovskyi created StainlessSwim after identifying a market gap in backyard architecture — homeowners wanted elegant pools. What they didn’t want was to suffer through the often months-long process of attaining permits, excavating the land, installing the pool, and dealing with large construction teams disrupting their daily lives.
“I didn’t come to the U.S. with capital or connections. I came with an idea and built a product people actually needed. That’s how real businesses start,” StainlessSwim Founder Maksym Kustovskyi said.
Living in Texas, Kustovskyi lived through the type of summer that must be experienced to be understood. He launched the company in 2021 and built a solid, loyal base of customers in the area who were thrilled with the easy, stress-free process and the stunning, unique pools that transformed their backyard spaces.
“We set out to simplify pool ownership,” Kustovskyi said. “Now, anyone in America can install a premium-quality plunge pool without contractors or delays.”
After establishing his company and surpassing three million in revenue, Kustovskyi and the StainlessSwim team developed a patented modular system for the unique, customizable DIY stainless steel pool kits in 2024. With options starting as low as $3,299, StainlessSwim makes premium pool ownership accessible to many more Americans.
Building a successful business was not enough for the successful Ukrainian entrepreneur. He wanted to help others do the same. Now, StainlessSwim is preparing to expand into more than 40 U.S. states with a franchise model.
“We’re not just building pools. We’re building a system that can be replicated across the country — fast, modular, and scalable,” Kustovskyi said.
StainlessSwim pools are made with high-quality galvanized steel and lined with a durable vinyl pool liner. Customers can choose various sizing options to fit their needs, from small plunge pools to larger water features for swimming laps. Pools can be placed above ground, partially in-ground, or fully recessed. StainlessSwim also provides quick installation, in as little as three days for smaller projects.
Comparably sized pools in traditional styles can cost tens of thousands of dollars and take months to complete. StainlessSwim offers beautiful pools with many optional features, such as decks and pergolas, to completely transform a backyard without a huge price tag.
StainlessSwim prides itself on exceptional customer service. The team actively communicates with clients throughout the process to ensure a positive experience and ongoing support. According to numerous reviews, homeowners can expect honest, hardworking professionals, an exemplary pool, and excellent support when the work is completed.
Kustovskyi’s passionate vision, innovative spirit, leadership, and dedication to hard work turned the immigrant entrepreneur into a self-made millionaire and positioned StainlessSwim as one of the nation’s rising stars in the pool design industry. The company is poised to set new outdoor living trends in the USA and beyond as more people realize how affordable, attractive, and adaptable stainless steel plunge pools can be.
“We’re redefining the backyard pool experience. Say goodbye to boring above-ground pools and stock tank alternatives and say hello to the ultimate in custom pool design,” Kustovskyi said. “Our team is passionate about creating pools that are not only functional but also stylish and unique.”
When it comes to backyard design, modular pool systems, and prefab pools, StainlessSwim has cornered a niche market. With the franchise expansion, these beautiful, long-lasting pools will soon be seen across the United States.
Visit the StainlessSwim website to learn more about the company’s founder or to schedule a pool project quote. Email the dedicated support team with questions. Follow StainlessSwim on Facebook and Instagram for social media updates and company news.
Media Contact
Company Name: StainlessSwim
Contact Person: Maksym Kustovskyi
Email: Send Email
Country: United States
Website: https://stainlessswim.com/
