In the heart of the UAE, two Emirati sisters – Muneera and Amal AlHammadi – decided to do more than just follow fashion. They set out to reshape it.
It all began with a moment that was both personal and profound. A close friend, preparing for the final presentation of her PhD, was overwhelmed—not by her studies, but by the struggle to find a modest yet powerful outfit for such an important occasion. She needed something that was professional, elegant, and true to her identity. But nothing in the market felt right.
So she turned to Muneera and Amal.
Muneera, designed and tailored a piece that not only fit the moment—it elevated it. When she walked into her defense wearing the custom-designed abaya, she walked in with confidence, pride, and grace. That one piece helped her feel like her most powerful self—and that, right there, is when Selected Lines was born.
Where Fashion Meets Meaning
While Mounira, a lifelong lover of fashion and beauty, had long dreamed of creating something impactful in the style space, it was this real-life story that gave that dream shape. With the creative energy of Muneera and the strategic vision of Amal, the two sisters built a brand that would go on to become a trusted name in modest fashion.
Selected Lines was launched in 2020, created for women who move through life with purpose, ambition, and elegance—and who want their wardrobe to reflect that.
But the vision didn’t stop at fashion.
The name Selected Lines speaks to a bigger idea: that a woman’s life is made up of chapters, moments, and roles—and each one deserves to be styled with intention. That’s why today, Selected Lines is more than just a fashion brand. It’s a lifestyle brand for the modern, busy woman—offering not only abayas and dresses, but also perfumes, accessories, tumblers, and more product lines coming soon.
Bridging a Gap in the Fashion Market
When the sisters looked around, they saw a recurring issue: modest wear was either too traditional, too trendy, or simply lacking in quality. Women were often forced to settle for what was available, rather than what actually felt like “them.”
Selected Lines changed that.
Their collections are defined by:
– Premium fabrics like Japanese crepe, shiny tulle, and soft blends
– Timeless silhouettes reimagined with a modern edge
– Functionality for women who move from morning meetings to evening occasions
Each piece is made to carry women through their real lives—with confidence, comfort, and elegance.
A Vogue Moment That Redefined the Brand’s Reach
In October 2024, just four years after their launch, Selected Lines was proudly featured at the Vogue Fashion Show in Dubai. Standing beside regional and global fashion icons, the brand showcased its commitment to modest elegance and contemporary identity. The spotlight proved what the sisters had always known: that modest wear belongs at the center of global fashion conversations.
Crafted for Real Women. Inspired by Real Stories.
Whether it’s a university student preparing for a thesis presentation, a mother balancing work and family, or a CEO stepping into the boardroom—Selected Lines is there to offer her more than an outfit. It offers her confidence.
From iconic designs like the Flip Wing, Velvet Ribbon, and Glamour Tulle to thoughtful lifestyle additions like tumblers and accessories, the brand is growing with the woman who wears it.
More Than Fashion — A Movement
Muneera and Amal AlHammadi created Selected Lines with one goal: to celebrate the everyday moments and milestones of modern women. Their pieces don’t just make a statement—they support the stories behind them.
And with every product they launch, they’re writing a new chapter in that story — one that’s elegant, empowering, and endlessly inspiring.
Explore the full story and shop the collection at selectedlines.ae
Style moments with meaning. Live life in Selected Lines.
Instagram: https://www.instagram.com/selected_linez
Media Contact
Company Name: Selected Lines
Contact Person: Amal AlHammadi
Email: Send Email
Country: United Arab Emirates
Website: http://selectedlines.ae
