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On April 27th, “Joyful Wuhu・ Chery Night Yangtze River Music Festival” hosted by Chery International kicked off at Fantawild Oriental Heritage in grand style. Over 5,000 overseas guests invited by Chery International joined local friends from all walks of life in Wuhu for this celebration.

“Chery Night”, a highlight of the 2025 Chery International Business Summit, is co-created by Chery International and the Wuhu Municipal Government. It showcased “design-driven, entertaining, and meaningful” programs to promote the Chery brand globally, highlight Wuhu’s international appeal, and serve as a bridge for cross-cultural dialogue between China and the world.

Culture connects, brand anchors: Chery International strengthens global partnerships with confidence

The event featured Chery’s self-developed robotic dog leading the red carpet, where international guests in formal attire, confidently strolled along the red carpet, embodying the spirit of cooperation and mutual benefit. The cultural bazaar immersed visitors in Chinese classics like “Eternal Love of Liang Shanbo and Zhu Yingtai”, “Meng Jiangnu,” and “Goddess Nüwa Mends the Sky”, showcasing the profundity of Eastern aesthetics. A gourmet corridor offered authentic Chinese snacks, creating cross-cultural “culinary dialogues”.

Amidst the dynamic beats of music and a dazzling interplay of lights and sounds, Chery Automobile has ingeniously integrated automotive technology with music culture, creating an immersive brand experience. The five brands of CHERY, EXEED, OMODA & JAECOO, iCAUR, and LEPAS converged at the exhibition area, where their distinctive model lineups perfectly resonated with the free, innovative, and diverse ambiance of the music festival, showcasing the unique allure of the “automobile + music + culture” synthesis. The brand-themed exhibition area served as both a showcase for the automotive brands and their exceptional product strengths, and as a trendy and vibrant landmark at the festival, brimming with passion and inspiration. The “Chery Night” coincided with the eve of the overseas guests’ departure, providing a memorable backdrop. In collaboration with the Wuhu Municipal Government, Chery leveraged this energetic and creative cultural event to convey the city’s open and inclusive spirit, extending a heartfelt invitation from a Chinese brand to friends around the globe. Through this initiative, they aimed to let the world hear China’s voice and feel the enthusiasm and vitality emanating from the East.

Eastern rhythms, global beats: a world-class spectacle of cultural fusion

As night fell, a music festival that brought together artists from Asia, Europe, Australia, and Africa commenced officially, building a bridge of civilization through the harmonious resonance of musical notes. The evening gala commenced with a mesmerizing performance of “Setting Sail for Dreams” collaboratively presented by employees of Chery International and intelligent robots. Through a symphony of light, sound, and technology, the stage transformed into a dreamscape—where cutting-edge performances showcased Chery’s breakthroughs in intelligent mobility, letting the melody of “Chery Night” resonate across the globe.

Subsequently, a spectacular lineup of performances took the center stage in succession, from the traditional Chinese operas to acrobatic performances, and then to the thrilling martial arts displays, all showcasing the unique charm of Chinese culture to the world. It is worth mentioning that a total of 12 groups of star artists from 11 countries were invited to the gala, including Australia, Indonesia, Italy, Kazakhstan, Malaysia, Serbia, South Africa, Spain, Thailand, Turkey, and Vietnam. Among them, Malaysian diva Shila Amzah stunned the audience with her rendition of the hit song “Rolling in the Deep” with deep feeling; The Spanish National Flamenco Ensemble ignited the stage with The Dance of Flamenco, their fiery movements embodying the passion of the Mediterranean; Italy’s renowned music composer Giorusso performed his new song “Hey You”… Global musicians jointly presented diverse artistic forms at the music festival, offering the audience a feast for the senses that bridges tradition and modernity, and blends the local with the world. As the closing chorus “A Night of Enchantment in Riverside City” resounded, the evening—a testament to Chery International’s global solidarity culminated in triumphant harmony.

At the Joyful Wuhu · Chery Night Yangtze River Music Festival, Chery International showcased the inclusive, diverse, and sharing spiritual connotation of Chery International’s automotive family culture through a fusion of Chinese and international arts, industrial achievements, and immersive cultural experiences. It also conveyed a global consensus of open cooperation and mutual benefit for a shared future. The event has now emerged as Wuhu’s automotive calling card to the world and a cultural emblem of Anhui’s global outreach. Moving forward, Chery International will continue fostering global connectivity with an open mindset—delivering premium mobility solutions while actively promoting cross-cultural exchanges between China and the world, bridging nations through mutual understanding.

In the transformative tides of the global automotive industry’s centennial evolution, Chinese automakers are reshaping international competition through technological innovation and strategic resolve. As a trailblazer of China’s automotive industry, Chery International staged a landmark International Business Summit, showcasing its ambitious leap from “Made in China” to “Intelligent Chinese Manufacturing”. This grand gathering, themed “New Technology, New Integration, New Mission”, served not only as a comprehensive review of Chery’s globalization achievements but also as a global manifesto for the future mobility ecosystem. Through this event, Chery Group has always been adhering to a high-quality development strategy featuring “brand upgrading, global market expansion, future-oriented technologies, high-end industrial value chain, and excellence-driven management” —a blueprint redefining automotive excellence in the new era.

The globalization evolution from market penetration to ecosystem empowerment

Globalization transcends mere product exports, constituting instead a bidirectional empowerment of technological and cultural exchange. Chery has mastered this philosophy with its core principle of “In somewhere, for somewhere, contribute somewhere”, building an integrated localization ecosystem encompassing R&D, manufacturing, services, and social value creation.‌ Today, Chery operates ‌8 overseas R&D hubs‌ across strategic markets—from Europe to the Middle East and Southeast Asia—leveraging ‌cross-border technology synergies‌ and ‌resource sharing‌ to develop ‌market-specific product portfolios‌. For instance, intelligent driving solutions customized for the high density of motorcycles in Southeast Asia and optimized power systems for the desert environments of the Middle East both embody Chery’s strategic precision of “One country, one strategy.”

This strategy fundamentally breaks automakers’ traditional “production-determines-sales” path dependence, shifting towards an ecosystem co-construction based on a “demand-determines-R&D” approach. Through localized operations at overseas production bases, Chery International not only generates tens of thousands of local jobs but also exports intelligent manufacturing standards and management expertise, thereby driving upgrades within the regional automotive industry. According to data, Chery’s products have penetration in over 100 countries and regions globally, amassing a cumulative user base of more than 16 million. In markets such as Brazil and South Africa, Chery consistently tops the sales charts among Chinese brands. This globalization model, akin to “teaching a man to fish,” has empowered Chery to transcend mere market share acquisition, transforming it into a profound participant in local economic and social development endeavors.

Redefining the discourse power of global HEV & intelligent technologies

At the crossroads of fuel and electric technologies, Chery Group’s “Oil-Electrification Synergy” strategy pioneers a third path. The newly launched 2.0TGDI hybrid-dedicated engine and DHT series transmissions have achieved breakthroughs in delivering the world’s highest hybrid power of 280kW and the world’s top motor speed of 24,000rpm, marking China’s transition from a follower to frontrunner in hybrid technology. More importantly, Chery has not restricted its technological advantages to the high-end market. Instead, it has facilitated the widespread adoption of high-performance hybrid technology in the mass market by deploying 39 hybrid products globally. This decision stems from Chery’s profound understanding of the global trend towards green transition—only technology for the common good can accelerate the industry’s carbon neutrality process.

In the realm of intelligence, Chery demonstrates “scenario-defined technology” insight, with its intelligent driving system becoming the first Chinese auto brand to secure EU’s dual certifications. The ‌4.5-billion-kilometer global validation dataset‌ from overseas operations providing ‌algorithmic robustness‌ for complex road conditions. Furthermore, the mass delivery of the CheryGPT large language model and AiMOGA robots signifies Chery’s transition from “functional intelligence” to “emotional interaction”. With 220 robots serving as “gold medal consultants” in global 4S dealerships, Chery has not only redefined the automotive service ecosystem but has also demonstrated to the world that Chinese automakers possess the prowess to spearhead the formulation of global intelligent technology standards.

‌From industrial responsibility to building a global ecological community

Facing climate crises and resource constraints, Chery has deeply integrated ESG principles into its global strategy. Its quadripartite green system—encompassing energy regeneration, product efficiency, material circularity, and technological innovation—directly addresses carbon footprint management across vehicles’ entire lifecycle.‌ For instance, the “Cherish Nature” project, developed in partnership with the International Union for Conservation of Nature (IUCN), has achieved dual objectives of biodiversity conservation and carbon sequestration enhancement through ecological restoration and community engagement in multiple regions. ‌This ecological commitment, transcending commercial interests, positions Chery as a global benchmark for automakers in implementing the Paris Agreement.‌

More strategically, Chery has transformed sustainability into an opportunity for supply chain co-innovation. By opening its technical standards and digital platforms to global partners, Chery has established a cross-regional green supply chain network. This initiative not only enhances delivery efficiency but also drives upstream and downstream enterprises to jointly reduce energy consumption and emissions. The “open sharing, shared responsibility” ecosystem model not only aligns with the restructuring trends of global industrial chains but also provides a practical benchmark for Chinese manufacturing in shaping international rules.

Strategic insights of the Chinese automakers’ global leap

Chery’s global expansion mirrors China’s automotive industry evolution—from chasing scale to exporting value. Rather than imposing a “headquarters-centric approach”, Chery built localized teams and community engagement programs, achieving both brand recognition and cultural acceptance. Through co-development projects and ESG initiatives, Chery treats partners as equal stakeholders in value creation, and this “altruistic thinking” is the underlying logic behind its thousands of global allies.

At this inflection point of entering the Fortune 500, the goal of “striving to become one of the top ten global automakers” put forward by Mr. Yin Tongyue, Chairman of Chery Group, is firmly grounded. S&P Global forecasts Chinese brands will capture 40% of the global EV market by 2030—a tidal wave Chery is riding through dual breakthroughs in plug-in hybrids and intelligent driving technology. More profoundly, Chery’s rise proves Chinese automakers can compete globally with full-value-chain capabilities and achieve sustainable positioning within the international automotive hierarchy.

When global dealers chant “Chery+World” at the brand’s ecosystem event, it transcends corporate celebration—it’s the overture to an industrial revolution. Chery’s golden age epitomizes China’s ascent up the global value chain. It declares to the world that Chinese automakers are no longer followers but pioneers of a new automotive civilization with technological confidence and a sense of responsibility. In this century-defining transformation, Chery is penning the future paradigm of the global automotive industry, imbued with Eastern wisdom—perhaps serving as the most vivid annotation to the “China miracle”.

As the wave of new energy sweeps through the global automotive industry, users’ transportation modes have transformed, extending beyond serving single scenarios to encompassing the entire ecosystem. They not only strive for low-consumption and battery electric travel in urban commuting but also seek to overcome range anxiety during long-distance trips. Furthermore, they demand novel ways to enrich their outdoor lifestyles. This evolution of multidimensional needs is driving hybrid technology to transcend its role as a mere “transitional solution” and emerge as a pivotal industry core solution.

With more than two decades of expertise in hybrid technology, Chery recently introduced its PHEV Super Hybrid Technology, emphasizing “long range, high performance, and high safety”, thereby setting a new technological benchmark for the industry. At Auto Shanghai 2025, Chery International unveiled the SHS and CSH hybrid technologies, which represent further advancements of its PHEV Super Hybrid Technology and can be seamlessly integrated based on varying driving conditions, providing users with an even more efficient and dependable driving experience. The slogan “Global hybrid technology looks to China, China’s hybrid benchmark is Chery” is becoming a reality, as Chery’s unwavering commitment to spearheading the evolution of global hybrid technology and fostering transformation within the automotive industry gains international recognition.

28 years of engine mastery: Chery’s technological heritage is redefining hybrid leadership

In the hybrid technology sector, Chery stands out as one of China’s pioneering automakers that boasts the most advanced hybrid technology, the fastest growth in the hybrid sector, and the largest range of vehicle models equipped with hybrid technology. As early as 1997, when the domestic auto industry largely relied on foreign engine technologies, Chery took a bold step by launching its first engine production line. Over time, Chery progressively increased its R&D investments, ultimately securing a position among the global elite in engine research and development. This strategic move laid a robust foundation for Chery’s subsequent advancements in hybrid technology.

Currently, hybrid technology remains a pivotal avenue for the automotive industry’s electrification transformation, reshaping the competitive dynamics within the global new energy market. While many automakers are hastily introducing new products to carve out market shares, Chery still retains its original intention in developing hybrid technology – pursuing sustainable green development, affordable prices, reliable safety, and reassuring driving ranges. Building upon its extensive technical expertise accumulated in the engine domain and its foray into hybrid technology, Chery has swiftly emerged as a prominent player in this evolving sector.

Chery is reshaping the global hybrid technology landscape, anchored by three core pillars

At the “China HEV, Leading the World” Chery Automobile Hybrid Night and Open Source Initiative Launch Event in April this year, Chery, with “Technology for All” as its core, officially released the Global HEV Technology Standard Declaration and the Chery HEV Technology Open Source Initiative, setting a well-deserved benchmark in the global HEV technology sector. Today’s Chery has established “autonomous and controllable core technologies, ultimate safety and reliability, and global ecosystem collaboration” as its three strategic pillars, forming a trio of equally powerful forces that equip Chery with the immense potential to reshape the current hybrid vehicle market landscape.

In the realm of PHEV technology, Chery has achieved remarkable success with its industry-leading electrification advancements through the implementation of its PHEV Super Hybrid Technology. This technology boasts three key advantages: “powerful performance, low fuel consumption, and multi-road mode adaptability”. It combines the long-range capability of traditional ICE vehicles with the driving experience and environmental friendliness of electric vehicles, coupled with intelligent advantages to create a more versatile driving experience.

From the most intuitive data, the 1.5TGDI turbocharged direct-injection engine equipped with PHEV Super Hybrid Technology boasts a thermal efficiency of 44.5%, matched with the world’s leading DHT230 and DHT280 hybrid transmission systems, achieving the world’s highest hybrid power of 280kW and the world’s top motor speed of 24,000rpm. The electric transmission system operates at a maximum efficiency of 98.5%, allowing for a swift charging time of just 20 minutes from 30% to 80%. Coupled with the seventh-generation hybrid-dedicated engine, it will also achieve a global-leading thermal efficiency of up to 48%. The data of PHEV Super Hybrid Technology stands at the forefront of the industry, showcasing the pinnacle of China’s HEV sector’s capabilities. Moreover, the advanced PHEV Super Hybrid Technology is empowering Chery International in creating PHEV models with even better performance, showcasing the new dynamic experience of future travel.

SHS-CSH joint release: the pinnacle of super hybrid technology

Based on the robust technical foundation of PHEV Super Hybrid technology, Chery International has further segmented the market demand and introduced two additional, highly targeted technical solutions: SHS Super Hybrid Technology and CSH Super Hybrid Technology. Whether as a reliable family commuting vehicle, a loyal companion for long-distance travel, or an indispensable partner for adventurous camping trips, these technologies are designed to provide global users with an unparalleled driving experience.

At the Auto Shanghai 2025, the C5 and C7 models presented by the OMODA&JAECOO brand featured the SHS technology, capturing the attention of both domestic and international visitors with their well-rounded performance. Meanwhile, with the empowerment of CSH technology, the TIGGO models of the CHERY brand are also radiating new vitality. Their robust safety features and entertaining elements position them as potential global SUV sensations, bringing Chinese hybrid technology to the world.

Chery, a steadfast advocate of innovation-driven development, is relentlessly enhancing its esteemed reputation as “Technology-oriented Chery”. At present, Chery International is leveraging cutting-edge hybrid technology on a global scale to propel its product iterations forward at an accelerated pace. All models under Chery International will successively be equipped with hybrid systems, thereby establishing a comprehensive hybrid product portfolio that spans from urban commuting vehicles to robust off-roaders. This strategic move aims to provide global users with an impressive travel experience, fostering a worldwide appreciation for products that are Made in China.