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Iași, ROMANIA – Flixier.com, the fastest online video editing platform, announces a new Content Repurposing Guide specifically designed to help influencers, content creators and marketing managers adapt to sharply declining organic reach on Facebook. Over the past year, social media creators have watched their posts reach a shrinking fraction of their followers. Flixier adds fresh data suggesting that reach is down even further by over 60% during the last two years. Flixier also offers a practical guide to make up for the loss in reach: repurpose and tailor existing video content for multiple platforms to regain lost engagement and reach new audiences.

Context: Starting with the summer of 2024, export social media observing outlets such as Socialinsider.io reported historical downs in reach for both Facebook and Instagram with figures as low as 2.6% of followers reached on Facebook. Instagram, despite having nearly double the reach (4%) was also reported to see an overall decline of no less than 18% in terms of reached audiences.

The Declining Reach of Social Media: A Crisis for Content Creators

In the past two years, this crisis for content creators has worsened. A recent survey conducted by Flixier across Publishers with Facebook pages between 1 and 3 Million followers suggests that most publishers lost over 60% of reach, and traffic received from Facebook is down to 10% or 20% of former levels. This is even more concerning because variables such as posting frequency and follower development were taken into account as well. All publishers in the survey saw a 5% or more (one even by 20%) increase in followers and still reported similar-sized losses in reach during the last two years, with only insignificant improvements.

“In this context, most senior management starts to question further investment into organic social or even winds down on social media activity,” declares Paul Ruscior, CEO and co-founder of Flixier.com. In order to “help influencers, content creators and marketing managers uphold their efficiency and meet KPI goals, content creation needs to be streamlined.”

Understanding Content Repurposing: A Solution for Enhanced Reach

Flixier defines “content repurposing” as the process of adapting content that’s already been published and resharing it on other platforms. This helps maximize its visibility without starting from scratch. Effective as it may be, this process of adapting content to new platforms can also be quite taxing in terms of time and resources spent – unless it’s aided by AI.

With the proper AI tools, many aspects of content repurposing can be optimized and sped up, saving hours of manual work and frustration. From caption generation to automatic transcription and fluent voiceovers, AI-powered tools can help creators scale up their content production with very little effort.

In Flixier’s step-by-step guide Take back 60% of your reach: Repurpose content and reconnect with your audience through a better medium choice and the right editing toolkit, the authors outline all the steps needed to increase content’s reach on average by 60%.

Highlights from the Guide and Case Studies

All details are available at: https://flixier.com/blog/video-repurposing-combat-falling-social-media-reach-with-content-repurposing, but some of the key takeaways are:

Features:

• 70% time saved

• Reach increase average of 25% (up to 45% reported)

• 9 supported platforms for simultaneous video auto-publish

• 1080p (Full HD) / 4k

• Ratio conversions (16:9, 9:16, 1:1, 4:5, 2:3)

• Compatible with all operating systems (Windows, Mac, Chrome, Linux) through browser

• Exported videos are always saved as MP4 to ensure maximum compatibility with any online platform, can also export the audio as MP3, or turn segments into GIFs easily.

• Seamless integrations with cloud storage providers like Google Photos, Google Drive, Dropbox, OneDrive, Twitch, Zoom, Soundcloud & external links, besides lightning-fast import for computer uploads.

• Generate and edit captions easily, and customize the colors and animations in Flixier to keep them consistent across all platforms.

• Brand kit for fonts and colors

Case Studies: Success Stories of Content Repurposing

Content repurposing helps most content creators see a considerable uptick in their cross-channel reach. On average, the period spent on creating content, whether that’s shooting, editing, and sharing posts, was cut down by 70%, all while most users reported a significant reach increase, of 25% or even 45% in some cases. Flixier analyzed examples of creators who took back control of their content’s performance and went from declining reach to explosive growth simply by repurposing their content, leveraging Flixier’s AI technologies.

Reported were results such as a 320% increase in total engagement across all platforms, a 240% increase in total number of followers, 89% monthly increase in sales, and a shortening of the sales cycle by 23 days.

CEO and co-founder Paul Ruscior adds: “One of our newest clients reported a 34.6% rise in traffic and 20% more bookings, especially after repurposing preexisting reels to TikTok, as well as to YouTube shorts, instead of just Facebook.”

About Flixier

​Flixier is a cloud-based online video editing platform that enables users to create and edit videos directly within their web browsers, eliminating the need for powerful hardware or installing software. ​Founded in 2018, Flixier is trusted by users in over 190 countries, with over 2000 hours of natively-edited videos getting published monthly.

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Company Name: Flixier
Contact Person: Alexandra Nicolae
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Address:Toma Savescu, No 15
City: Iasi
Country: Romania
Website: https://www.flixier.com