Lawrence Garwood’s journey in design leadership is a testament to his dynamic approach, where creativity, strategy, and business seamlessly converge. His extensive career, marked by global experiences and a commitment to driving innovation, showcases a leadership style that consistently delivers results.
At the heart of Lawrence’s professional philosophy lies a profound belief in design’s transformative power to meet people’s needs, enhance lives, and contribute to positive societal impact.
His hands-on and collaborative approach to addressing complex design and business challenges underscores his passion for the craft. With a proven track record, Lawrence is not only delivery-focused and versatile but also possesses the ability to lead teams in implementing creative strategies aligned with brand and business objectives.
His skill set encompasses a comprehensive understanding of the design landscape, including cross-functional collaboration, team building and effective communication. Lawrence’s adeptness at managing multi-disciplinary teams, coupled with his creative problem-solving skills, positions him as a versatile leader capable of delivering innovative and high-quality strategies across various platforms and touchpoints.
Fluent in both English and French, Lawrence’s global experience extends across different continents and markets, providing him with a unique perspective and cultural nuances crucial for developing relevant and integrated strategies for diverse audiences.
Professional Journey:
MillerKnoll – Global Brand Marketing Director – USA (Dec 2022 – Present)
In his current role, Lawrence spearheads global brand marketing initiatives for MillerKnoll. Notably, working on MillerKnoll’s Sustainability programs has been a key project close to Lawrence’s heart.
Herman Miller – Global Brand Design Director – USA (Jan 2022 – Dec 2022)
Design Director – International – HONG KONG (Jan 2021 – Jan 2022)
Brand Director – APAC & MEA – HONG KONG (April 2019 – Jan 2021)
As the Global Brand Design Director at Herman Miller, Lawrence played a pivotal role in launching products, notably a collaboration with Herman Miller & Hay; he also led the global creative and marketing efforts for a new business vertical in the Gaming/Esports world. He set up highly functional distributed teams across Europe and APMEA, showcasing his prowess in international business leadership.
BBH & Blacksheep – Head of Design Experience – SHANGHAI (2018)
Heading the design experience team at BBH & Blacksheep in Shanghai, Lawrence expanded his knowledge in the Chinese market and the advertising industry. His leadership extended to diverse global, regional, and local accounts.
Magnetic Asia – Creative Director – HONG KONG (2016/2018)
As Creative Director at Magnetic Asia, Lawrence played a crucial role in transforming the company into a leading events agency, overseeing the creative department, and successfully launching events like Sonar and Clockenflap.
Woodwood – Brand Consultant – Strategy & Creative – LONDON (2016)
In the role of Brand Consultant at Woodwood, Lawrence led a team to re-brand and restructure a premium coffee business offering, developing strategies for brand, e-commerce, and marketing.
Beauval Interiors – LONDON – 2015/2016Interior Design Consultant
Introducing new business initiatives and delivering high-end interior design solutions. Lawrence notably led a team in completing a high-profile client penthouse in Kensington, London.
Picture Design – LONDON – 2005/2014Founder/CEO/Creative Director
As a founder of Picture Design a brand and Design Agency, Lawrence oversaw the expansion of the agency, working with clients such as BBC, Google, Android, YouTube, LVMH House, Channel 4 and various fashion brands. Picture Design won various awards, notably 2 Bafta’s
Education and Awards:
Lawrence holds an MA in Design Management from the London College of Communication, University of the Arts, and a BA Honors Degree in Furniture and product Design from Kingston University. His accolades include 2 BAFTAs and a Lovie Award for the BBC’s Digital Glastonbury.
Current Entrepreneurial Ventures:
In addition to his design career, Lawrence and his wife have started 2 family businesses. They have ventured into real estate, investing in a portfolio of properties. Simultaneously, they have embarked on developing a homeware brand – Shumi. Shumi celebrates individuality and passions and believes that personal interests are the key to a fulfilled life. Through a thoughtfully curated collection of lifestyle products, Shumi aims to resonate with the diverse pursuits that make each person unique. The e-commerce platform, accessible at www.shumibox.com, is the first step in their vision, with plans for retail stores and the development of their product range in the future.
Links
https://www.linkedin.com/in/lawrencegarwood/
https://www.lawrencegarwood.com/
https://shumibox.com/
Media Contact
Contact Person: Lawrence Garwood
Email: Send Email
Country: United States
Website: https://www.linkedin.com/in/lawrencegarwood/
