Reputation House representatives attended the International Intra African Trade Fair 2021 (IATF-2021), in Durban from November 15 to 21, 2021. One of the event’s purposes is to establish business contacts with the African Continental Free Trade Area (AfCFTA) countries. The African Export-Import Bank Afreximbank organized IATF-2021.
Some of the main sectors represented at the exhibition are tourism, trade, and investment, automotive, pharmaceuticals, franchising, shipbuilding, organic products, education. IATF is the only pan-African inter-sectoral B2B exhibition, according to the event’s organizers. It is a great chance for the representatives of various businesses to meet and explore growth opportunities since the conference attracts investors and trade organizations worldwide.
Reputation House is interested in promoting the AfCFTA markets in Africa. Company’s representatives are confident in fruitful cooperation with new partners, integration with which will occur at the forum. The agency’s management sees significant potential in the digital services market development on the continent.
The international online reputation management agency Reputation House was founded in 2019. The company is headquartered in Hong Kong. During the three years of its work, the agency has already established itself as a significant player in the digital services market. According to the International Business Times (IBT), Reputation House is one of the world’s top 5 companies working in brand protection and reputation management on the Web.
Some of the company’s main services are ORM (Online Reputation Management), SERM (Search Engine Reputation Management), SEO (Search Engine Optimization), digital PR, and SMM. These technologies help control and influence the brand reputation: work with search engines, communicate with the audience and create a positive image of the company on the Internet. Creating a positive information background increases the users’ trust and attracts new customers.
In addition, Reputation House not only prepares a strategy for the near future but also works online, it helps repel information attacks, monitors and analyzes brand mentions on the Internet. The company serves global brands such as Mercedes Benz, Mitsubishi, international banks, and other clients from various industries. The Reputation House portfolio now includes more than 800 successful cases.