Be naturally beautiful and experience Itinera, a taste of Italy. Body and Hair Care collection

GFL’s all-Italian brand lands in the US market.

Personal care is always in – especially now that society has become more supportive of people’s wellbeing than ever before. These days, with the wide variety of personal care products readily available in the market, GFL company that stands out from the rest.

GFL puts a premium on hair and body care products that are made only with the finest quality plant-based formulas and natural and organic ingredients. With sustainability in mind, GFL has decided to expand their collections in the United States by introducing its brand new Itinera, A taste of Italy. A combination of 95% natural ingredients based on fruits and cereals from various regions in Italy, with ecologically sustainable packaging made of 100% recycled and recyclable plastic, using clean energy at all stages of production

From the Land of Venice to the Tuscan wine lands and the gem that is Amalfi Coast, Italy is indeed a naturally beautiful country – and GFL is bringing its experience and passion right to the heart of their current product line. Itinera, a taste of Italy, is a body and hair care brand springing from an all-Italian passion for nature.

Incorporating GFL’s values and the changes in the idea of beauty, Itinera brings a collection of reasonably priced products like shampoos, conditioners, body washes, liquid and solid hand and body soaps that are specially created for individuals with different hair and skin types. All these products are a result of careful and sustainable formulation, Vegan ok certified, no SLS or SLES, animal cruelty- free brand that is guaranteed to be authentically made from Italy’s exceptional amount of healthy biodiversity.

As the brand implies, Itinera prides themselves for guaranteeing a pure and authentic beauty experience for its customers whilst reflecting GFL’s principles of sustainability and efficacy.

For instance, Itinera Rice fermented Shampoo and Conditioner products, from Pavia, the Italian province with the highest percentage of rice cultivation and the leading producer both at the national and the European level. Rice water, enhanced through fermentation, is rich in nutrients such as vitamins B, C, E and essential minerals and amino acids, which are effective in maintaining moisture and thus in keeping the hair shiny.

All GFL products are manufactured in a high-tech industrial plant to the highest quality standards (IFS HPC) and with the use of 100% renewable energy with a low environmental impact, in accordance with the principles of ecological sustainability

Know more about Itinera and GFL’s hair and body care collections by visiting its website at

About GFL

GFL is a hair and body care brand founded in 1995, with a manufacturing plant located in Milan, Italy. Its headquarters is in Lugano, Switzerland, with branch offices in Europe, North America, and the Middle East, as well as a distribution network across Asia Pacific and Latin America regions.

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Media Contact
Company Name: GFL USA
Contact Person: Luca Lucarelli
Email: Send Email
Country: United States