As per the latest report by IMARC Group, titled “Indian Online Grocery Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026,” the online grocery market size in India reached a value of US$ 3.02 Billion in 2020. Online grocery refers to the purchase of food and other necessary household products via e-commerce platforms. It includes a wide variety of products, such as fruits, vegetables, food grains, oil, masala, eggs, meat, bakery, snacks, beverages and baby care, among others. Online grocery portals offer various benefits to customers, such as flexible payment options, access to a wide product range, easy availability, and convenient home delivery services, due to which they are gaining widespread prominence among the masses.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Indian Online Grocery Market Trends:
The market in India is primarily driven by significant growth in the e-commerce industry. This, coupled with rapid urbanization and inflating per capita income levels, has positively influenced market growth across the globe. Furthermore, the increasing use of smartphones and the rising trend of digitalization have provided a boost to market growth. Besides this, the continual promotion of online grocery platforms by celebrities and social media platforms across the country has also favorably impacted the market growth. Apart from this, the rapid outbreak of the COVID-19 pandemic has resulted in the widespread popularity of online grocery portals among individuals due to the temporary closure of brick-and-mortar stores, thereby providing an impetus to the market growth. Looking forward, the market value is expected to reach US$ 17.72 Billion by 2026, expanding at a CAGR of 28.90% during 2021-2026.
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Competitive Landscape with Key players:
The report has also analysed the competitive landscape of the market with some of the key players being.
- Aaram Shop Private Limited
- Amazon Retail India Pvt. Ltd
- Godrej Nature’s Basket
- Grofers India Private Limited
- Innovative Retail Concepts Pvt Ltd (Bigbasket)
- Paytm E-Commerce Pvt. Ltd
Indian Online Grocery Market Segmentation:
Our report has categorized the market based on region, product type, payment method and platform.
Breakup by Product Type:
- Food Grains
- Bread, Bakery and Dairy Products
- Fruits and Vegetables
- Personal Care
- Dry and Baking Products
- Household Products
- Meat and Meat Products
Breakup by Payment Method:
- Cash on Delivery
Breakup by Platform:
Breakup by Region:
- North India
- East India
- West India
- South India
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Porter’s Five Forces Analysis
- Market Drivers and Success Factors
- SWOT Analysis
- Value Chain
- Comprehensive Mapping of the Competitive Landscape
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