Vitamins and Dietary Supplements Industry Category Intelligence
Multivitamins have been traditionally used as supplements along with diet to improve nutritional qualities and lower health problems, like osteoporosis and arthritis. With the onset of COVID, there has been a public notion that vitamins could reduce the severity of symptoms (although it is not a cure) for COVID. Manufacturers of multivitamins are capitalizing on this and the demand for multivitamins has increased since 2020. Overall, the vitamins and dietary supplements market is expected to expand at a CAGR of 4.9% from 2020 to 2025. However, as time progresses, these myths have been debunked by several studies. For example, NCBI has published articles stating that CBD-based supplements are not a cure for coronavirus or any other maladies caused due to the infection of coronavirus.
One of the recent trends witnessed in the market is the entrance of vitamin and dietary supplement manufacturers into the food and snacks business. For example, Chinese dietary supplement provider BY-HEALTH is investing in product diversity and is segregating its products between food and snacks with “light” functionalities and supplements with “strong” functionalities. Protein bars have become the choice of snack for such dietary supplement suppliers. The company, by the end of 2020, has received filing approvals for 112 health foods and registration approvals for over 140 health foods.
Vitamins and Dietary Supplements Industry Category Intelligence Highlights:
- The global vitamin and dietary supplements market is driven by the rising popularity of plant-based vitamins and dietary supplements. However, counterfeiting of products remains an area of challenge
- The global multivitamins market is highly fragmented. The top 5 players barely make up 13% of overall share. Amway, the global leader has only 4% share in the market
- Raw materials are the largest cost head for manufacturers. In addition to raw material costs, sizable investments are made in marketing channels for product promotions
- While North America is the largest market for vitamins and dietary supplements, Asian countries like China and Singapore are the least cost countries for manufacturing
- The vitamins and dietary supplements market features a highly fragmented competitive landscape with several new and small entrants. It is expected to consolidate in future
- Suppliers widely prefer approved provider operating models to reduce risks and improve the potential for value creation
- Flat fee pricing models have become one of the most commonly used pricing strategies. Recently, there has also been a surge in value-based pricing
Grab your copy, or request for a free sample of the “Vitamins and Dietary Supplements Industry Procurement Intelligence Report, published by Grand View Research” for In-depth details regarding supplier ranking and selection, sourcing, and pricing criteria & strategies
Vitamins and Dietary Supplements Types
Vitamins and Dietary Supplements Industry – Supplier Intelligence – Capability based ranking & selection criteria with weightage:
Operational Capabilities – Weightage
- Years in Service (15%)
- Geographical Service Presence (30%)
- Employee Strength (5%)
- Revenue Generated (10%)
- Key Clients (10%)
- Certifications/Marketing (30%)
Functional Capabilities – Weightage
By Form (45%)
By manufacturer type (35%)
- Through CDMOs
Other services offered by manufacturer (20%)
Vitamins and Dietary Supplements Industry Cost Intelligence Highlights:
Grand View Research has identified the following key cost components for availing vitamins and dietary supplements manufacturing:
- Raw Materials
- Cost of Machines and Accessories
- Cost of Plant and Property /Cost of Outsourcing
- R&D and Other Costs
List of Key Suppliers in the Vitamins and Dietary Supplements Industry
- Nature’s Bounty
- Herbalife Nutrition
Add-on Services provided by Grand View Research Pipeline:
Should Cost Analysis
Component wise cost break down for better negotiation for the client, highlights the key cost drivers in the market with future price fluctuation for different materials (e.g.: steel, aluminum, etc.) used in the production process
In the vitamins and dietary supplements procurement intelligence study, we have estimated and forecasted pricing for the key cost components. Raw materials are the largest cost component of vitamin and dietary supplements manufacturing cost. It accounted for more than 50% of the share in the overall cost of manufacturing. Raw materials include the combination of Vitamin A to Vitamin K. Among these, Vitamin A and Beta Carotene hold the major cost share of 9% and 7% respectively. The price of Vitamin A is expected to fluctuate during the period of forecast, continuing its trend from 2015. Whereas, Beta Carotene price is expected to remain stable in the next five years.
Offering cost transparency for different products / services procured by the client. A typical report involves 2-3 case scenarios helping clients to select the best suited engagement with the supplier
The dosage form is one of the most important aspects while analyzing the rate benchmarking of multivitamins and supplements. In our research, we have analyzed the rates of vitamin A in three major types of the dosage form; solid (Tablets and capsules), liquids and powders. By using rate benchmarking analysis, we found that solid forms of multivitamins are ~50% more cost-effective than liquid and powders. Solid forms also have longer shelf life than the other two dosage forms. Therefore, most of the multivitamin and supplements manufacturers allotted more than 60% of the overall production capacity to produce multivitamin tablets and capsules. Only 20% of the production line is used for liquid and powder supplements production.
To gain a comprehensive understanding of the other aspects of rate benchmarking, please subscribe to our services for the complete report.
Determining and forecasting salaries for specific skill set labor to make decision on outsourcing vs in-house.
Our research indicates that Nestlé production managers earn 40%-50% higher salaries than production managers from other key competitors like Amway, GlaxoSmithKline. However, the YoY increment rate in such companies largely depends on KRAs.
A typical newsletter study by capturing latest information for specific suppliers related to: M&As, technological innovations, expansion, litigations, bankruptcy etc.
It is cumbersome for any organization to continuously track the latest developments in their supplier landscape. Our newsletter service helps them remain updated, to avoid any supply chain disruption which they may face, and keep a track of the latest innovations from the suppliers. Outsourcing such activities help clients focus on their core offerings.
Brief about Pipeline by Grand View Research:
A smart and effective supply chain is essential for growth in any organization. Pipeline division at Grand View Research provides detailed insights on every aspect of supply chain which helps in efficient procurement decisions.
Our services include (not limited to):
- Market Intelligence involving – market size and forecast, growth factors, and driving trends
- Price and Cost Intelligence – pricing models adopted for the category, total cost of ownerships
- Supplier Intelligence – rich insight on supplier landscape, and identifies suppliers who are dominating, emerging, lounging, and specializing
Sourcing / Procurement Intelligence – best practices followed in the industry, identifying standard KPIs and SLAs, peer analysis, negotiation strategies to be utilized with the suppliers, and best suited countries for sourcing to minimize supply chain disruptions
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