Storefront display design pioneers in retail advertisement. Today, window displays are an integral element for retailers, as they help to introduce, familiarize and sometimes impact a passerby in less than a few seconds. Though many products these days have opted for digital marketing strategies, storefronts still thrive as they provide a direct relationship between the product and the user. Storefront designs have taken much more creative forms over the world, whether it is a pretty flowery European café front, an attractive boutique, or an esteemed brand store.
The 80s and 90s experienced a boom and innovation in the development of Virtual reality through multi-perspectives and headset designs. Since then, Virtual reality has become a medium that allows us to share experiences with others in ways that were never before possible. Many companies are forming benchmarks in products for Virtual Reality. Along with Google VR headsets, HTC Vive, Samsung and Oculus Quest 2, virtual reality has become more accessible and a potential Kickstarter to a more techno-aware society. How storefronts are utilized has also changed significantly over the years with technology, elevation design trends, and the way consumers see or buy a product.
There are quite a few experiments taking place with digital art for a wide variety of applications, from exhibitions to installations and much more. Recently in August 2021, a 3D digital visualization by a Chinese artist, Shane Fu, for a Zara storefront in New York, caught people’s fancy with its optical illusion, which seemed almost real and believable.
Simulation is a VR headsets Storefront design competition which has an aim to integrate digital with the physical. Organized by UNI, the competition draws attention towards the future of storefronts.
Organizers expect participants to understand the following Design objectives while designing the proposal:
Balance: Try to create a balance between digital and physical mediums of marketing.
Re-define: Experiment with the concept of a storefront design.
Flexible: Make the design flexible to adapt to future evolution in the product.
Enhance/Interactive: Design so that it enhances the street too.
Registration for the competition closes on 21 February 2022 and the final submission must be made before 22 February 2022, 8:30 PM GMT+05:30.
Click here to know more about the competition in detail and visit the website to explore the list of other competitions.
UNI brings together the world’s largest pool of design challenges that are curated by the finest architecture academicians and professionals globally. With over 200,000+ registered members, UNI ties the academia and professional spheres of architecture together through a unique knowledge sharing web platform.
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