The music industry is currently engulfed with a new age “swagger”. Young artists from all over the world have made their presence known mainly by way of social media. This fresh approach is something that many seasoned artists have a tough time adjusting to.
Rite now, it appears that the younger generation of music artists are shaping the culture. Meet IJU, a group of young guys who are nothing like their peers!IJU or “It’s Just UP” consists of Andre “IJUDior” Bailey, De’Shawn “IJULoaded” Mattison, Breyon “IJU5”, and Jonathan “Lil Jon”Streb. All four of these young artists hail from the deadly streets of Youngstown, Ohio. The group is currently signed with It’s Just UP Entertainment.
IJU Entertainment will be releasing a round of singles during the summer of 2022. Though they are young, IJU are no strangers to real life situations. The group writes about real life experiences; letting fans inside their personal world. The group was formed by Andre “IJUBossman” Bailey.
The quartet generated a significant amount of label interest by doing features with Lil Booise’s artist Master Jugg and Sada Baby’s artist Skilla Baby. After making these major connections, labels were looking to sign them before the release of their debut single titled “25s26s”. The visual for “25s26s” went viral and IJU began to gain a buzz around Ohio and Northern Pennsylvania. The group caught the attention of Celebrity Dj YG due to their unmatched talent and determination.
Gaining this relationship with YG took their campaign to the next level. IJU’s next single “BIG IJU” is gaining popularity daily. The group even had a chance to perform at this year’s BET Awards pre-show. IJU is definitely on the road to greatness; this is only the beginning.